Skip to content
William Blair & Company logo

William Blair & Company

SEC-registered adviser since 1947Chicago, ILCRD 1252

William Blair & Company provides financial planning and investment management. Its clients include high-net-worth individuals, corporations and other businesses, and other individual clients. Its regulatory assets under management total $64.3 billion, as filed on 31 March 2026.

38.2K
Clients
$1.49M
AUM / wealth client

From Form ADV filed 31 March 2026 · data retrieved 15 October 2026SEC record

Services and clients

William Blair & Company provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, and selecting other managers.

Financial planning was provided to 2,700 clients last fiscal year. The firm advises 21 private funds.

Clients

William Blair & Company reports 38,171 clients. They include 26,242 other individual clients, 9,054 high-net-worth individuals, and 1,333 corporations and other businesses.

AUM per wealth client averages the assets reported for individuals and high-net-worth individuals over their reported client counts. It excludes institutional clients.

Clients and assets by client type
Clients38,171 clients
Assets$64.28B
  • Individuals (other than HNW)26,242 clients$7.33B in assets
  • High-net-worth individuals9,054 clients$45.35B in assets
  • Pooled investment vehicles1 client$5.62M in assets
  • Pension and profit-sharing plans364 clients$379.1M in assets
  • Charitable organizations31 clients$1.77B in assets
  • Other client types2,479 clients$9.45B in assetsOther investment advisers; Corporations and other businesses
Show client breakdown
Individuals (other than HNW)
Clients
26,242
Regulatory AUM
$7,326,873,678
AUM share
11.4%
Avg. per client
$279K
High-net-worth individuals
Clients
9,054
Regulatory AUM
$45,350,562,302
AUM share
70.5%
Avg. per client
$5.01M
Pooled investment vehicles
Clients
1
Regulatory AUM
$5,616,826
AUM share
0.0%
Avg. per client
$5.62M
Pension and profit-sharing plans
Clients
364
Regulatory AUM
$379,121,552
AUM share
0.6%
Avg. per client
$1.04M
Charitable organizations
Clients
31
Regulatory AUM
$1,771,479,072
AUM share
2.8%
Avg. per client
$57.1M
Other investment advisers
Clients
1,146
Regulatory AUM
$1,393,987,774
AUM share
2.2%
Avg. per client
$1.22M
Corporations and other businesses
Clients
1,333
Regulatory AUM
$8,057,203,170
AUM share
12.5%
Avg. per client
$6.04M

Total

Clients
38,171
Regulatory AUM
$64,284,844,374
AUM share
100%
Avg. per client
$1.68M

90.3% of assets ($58.08B across 38,800 accounts) are managed with discretion; $6.21B across 981 accounts are not. $48.64B sits in a wrap fee program the firm both sponsors and manages.

Additional activity details
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
21
Financial planning clients last fiscal year
2700

Fees and minimums

William Blair & Company is paid through a percentage of assets under management and fixed fees (other than subscription fees).

Fees are reported separately by fund or service. See the brochure for the applicable rates and minimums.

View brochures on the SEC’s site
Fee details and sources

Comprehensive Wrap Fee Program

Up to 2.00% a year. Billed in advance or arrears; Negotiable; Account minimum: $100,000.

Source and fee terms

WILLIAM BLAIR FORM ADV PART 2A - APPENDIX 1 WRAP BROCHURE, submitted 31 March 2026.

William Blair charges a single comprehensive fee for the provision of services to Wrap Fee Program Clients. The comprehensive fee includes investment advisory services and trade execution costs (including costs involved in purchasing and selling no-load mutual funds) for an account. Under certain limited circumstances, William Blair, as a broker or dealer, may accept unsolicited orders from clients and may charge a commission on any unsolicited order initiated by the client. We can charge up to a 2.00% annual fee on all assets, subject to negotiation. Fees are negotiable. William Blair may, but is not obligated to, aggregate assets under management for multiple accounts owned across certain related accounts when determining the amount of advisory fee charged to Wrap Fee Program Clients.
PDF pages 6

We customarily bill fees quarterly, in advance, based on the market value of portfolio assets (including dividends and interest) as of the last day of the prior quarter. When charged in advance, fees are calculated on the total market value of each account (including on assets invested in cash and cash equivalents and on accrued interest and dividends) on the last day of the prior quarter. When charged in arrears, fees are calculated on the total market value of each account (including on assets invested in cash and cash equivalents and on accrued interest and dividends) on the last day of the current quarter. PDF pages 7

William Blair generally requests a minimum account size of $100,000 for the Wrap Fee Program. PDF pages 17

Affiliated William Blair Funds — disclosed management fees as of December 31, 2024

0.60%–1.10% a year.

Source and fee terms

WILLIAM BLAIR & COMPANY, L.L.C. FORM ADV 2A BROCHURE, submitted 31 March 2026.

Our affiliate, WBIM, is an investment adviser and manager, and William Blair is distributor for the William Blair Funds. William Blair and WBIM are paid by the William Blair Funds for the services they each provide. As investment adviser and manager, WBIM manages the William Blair Funds’ investments, administers their business affairs, furnishes office facilities and equipment, provides clerical, bookkeeping and administrative services, and provides shareholder and information services. Partners and employees of William Blair and WBIM can serve (without compensation) as trustees or officers of the William Blair Funds if elected to such positions. As of December 31, 2024, investment management fees paid by the William Blair Funds ranged from 0.60% to 1.10% for all share classes.
PDF pages 27

MB Investments and other sponsored private funds — carried interest if applicable

No percentage schedule disclosed.

Source and fee terms

WILLIAM BLAIR & COMPANY, L.L.C. FORM ADV 2A BROCHURE, submitted 31 March 2026.

William Blair does not generally offer performance-based fee arrangements to clients. As discussed above, however, William Blair’s affiliate, the MB General Partner, as well as other general partners to of other private funds sponsored and / or managed by William Blair (each an “Affiliated General Partner”), may earn a performance-based fee, if applicable. As more fully described in any applicable offering documents, the Affiliated General Partner will be entitled to a portion of the profits of the limited partnership as “carried interest.” The amount of the performance-based fee and how it is calculated is fully disclosed in the applicable offering document. The amount of the performance-based fee may vary by series. Carried interest, where applicable, is indirectly borne by limited partners who are not affiliated with the Affiliated General Partner and/or William Blair. Limited partners should understand that the receipt of performance-based fees creates a conflict of interest as the Affiliated General Partner has the potential to receive higher compensation.
PDF pages 19

Non-Discretionary Model Portfolio Program

No percentage schedule disclosed.

Source and fee terms

WILLIAM BLAIR & COMPANY, L.L.C. FORM ADV 2A BROCHURE, submitted 31 March 2026.

With respect to the Non-Discretionary Model Portfolio Program, William Blair provides investment recommendations to other registered investment advisers, including some in whom William Blair and / or its partners may own a minority interest. These registered investment advisers pay us advisory fees based on their clients’ total assets following a model portfolio.
PDF pages 18

Other non-discretionary advisory services — negotiated flat or asset-based fees

No percentage schedule disclosed. Negotiable.

Source and fee terms

WILLIAM BLAIR & COMPANY, L.L.C. FORM ADV 2A BROCHURE, submitted 31 March 2026.

For certain clients, William Blair provides non-discretionary investment advisory services to clients (including registered investment advisers under the Non-Discretionary Model Portfolio Program) for a fee. These non- discretionary advisory services include but are not limited to: recommending the purchase and sale of securities; monitoring the performance of third party managers; recommending unaffiliated investment advisers that are otherwise not available on the Platform Provider; and/or aggregated and consolidated reporting on client assets, including asset allocation advice, investment policy statement monitoring, and performance reporting. For the outlined non-discretionary advisory services, we charge a flat fee or an asset-based fee, subject to negotiation.
PDF pages 18

Platform and third-party manager accounts — separate manager/platform fees

No percentage schedule disclosed. Account minimum: $100,000.

Source and fee terms

WILLIAM BLAIR & COMPANY, L.L.C. FORM ADV 2A BROCHURE, submitted 31 March 2026.

In cases where a client’s account or a portion thereof is managed by a third party investment manager or Sub- Manager, clients will pay the third party management fee, as well as William Blair’s advisory fee and any platform access fee, if applicable.
PDF pages 10

Account Type/Relationship Minimum WBIM Sub-Advisory/WBIM Separate $2 million Accounts PWM Non-Wrap Program Accounts $50,000 William Blair Wrap Program $100,000 Accounts Platform Separate Accounts* $100,000 *Certain third-party managers may be higher. PDF pages 20

PWM non-wrap separately managed accounts

Up to 2.00% a year. Billed in advance or arrears; Negotiable; Account minimum: $50,000.

Source and fee terms

WILLIAM BLAIR & COMPANY, L.L.C. FORM ADV 2A BROCHURE, submitted 31 March 2026.

For clients’ accounts managed by PWM, we charge up to a 2.00% fee on all assets, subject to negotiation. These annual fees are generally payable quarterly in advance, based on the appraised total market value of the account(s) including accrued interest and dividends but excluding the then current balance invested in any William Blair Funds, Blair Private Funds, WBIM Sub-Advisory Accounts, WBIM Separate Accounts, William Blair Managed MB Investments, any assets agreed to by the client and William Blair to be held in the account as an accommodation and not subject to supervision will be excluded from the calculation of the advisory fee and as described in the investment advisory agreement. Notwithstanding the foregoing and as previously noted in this Brochure, in certain instances the calculation of the advisory fee paid to William Blair will include the assets held in or through a WBIM Sub-Advisory Account, provided that WBIM does not charge a separate advisory fee to the client for its sub-advisory services.
PDF pages 17

William Blair provides discretionary and non-discretionary investment management services to clients and charges annual fees, payable quarterly either in advance or in arrears (depending on the terms of each investment management agreement). We charge up to a 2.00% fee on all assets, subject to negotiation. PDF pages 6

Account Type/Relationship Minimum WBIM Sub-Advisory/WBIM Separate $2 million Accounts PWM Non-Wrap Program Accounts $50,000 William Blair Wrap Program $100,000 Accounts Platform Separate Accounts* $100,000 *Certain third-party managers may be higher. PDF pages 20

WBIM Separate Accounts — separately contracted affiliate management

No percentage schedule disclosed. Account minimum: $2,000,000.

Source and fee terms

WILLIAM BLAIR & COMPANY, L.L.C. FORM ADV 2A BROCHURE, submitted 31 March 2026.

In some instances, PWM Advisors may recommend to certain clients that they establish a WBIM Separate Account. William Blair and PWM Advisors do not conduct initial or ongoing due diligence on our affiliate, WBIM. In these instances, PWM’s clients are free to accept or reject our recommendation. If a PWM client accepts our recommendation, the client would enter into a separate investment advisory agreement with WBIM setting forth all fees (including an investment management fee) and expenses (including execution costs).
PDF pages 18

Account Type/Relationship Minimum WBIM Sub-Advisory/WBIM Separate $2 million Accounts PWM Non-Wrap Program Accounts $50,000 William Blair Wrap Program $100,000 Accounts Platform Separate Accounts* $100,000 *Certain third-party managers may be higher. PDF pages 20

WBIM Sub-Advisory Accounts — included or separate affiliate fee

No percentage schedule disclosed. Account minimum: $2,000,000.

Source and fee terms

WILLIAM BLAIR & COMPANY, L.L.C. FORM ADV 2A BROCHURE, submitted 31 March 2026.

With respect to WBIM Sub-Advisory Accounts, we either do not charge our account level investment management fee in addition to what WBIM earns to manage assets in the WBIM Sub-Advisory Account or our account level fee is inclusive of the assets managed by WBIM, in which case WBIM will not separately charge an investment management fee on the assets for which it sub-advises. If we exclude the assets under a WBIM Sub-Advisory Account when we calculate the investment management fees we charge you, WBIM will earn a sub-advisory fee to manage client assets in a WBIM Sub-Advisory Account and will compensate William Blair (and, in turn, PWM Advisors) up to 50% of the sub- advisory fee it earns based on PWM’s clients’ assets managed in WBIM Sub-Advisory Accounts.
PDF pages 14

Account Type/Relationship Minimum WBIM Sub-Advisory/WBIM Separate $2 million Accounts PWM Non-Wrap Program Accounts $50,000 William Blair Wrap Program $100,000 Accounts Platform Separate Accounts* $100,000 *Certain third-party managers may be higher. PDF pages 20

Institutional Equity Research Services

No percentage schedule disclosed. Billed in arrears; Negotiable.

Source and fee terms

WILLIAM BLAIR EQUITY RESEARCH SERVICES FORM ADV 2A, submitted 31 March 2026.

Fees for Research Services are negotiable and vary from client to client based upon the nature of the Research Services provided and other factors (“Research Fees”). The specific Research Fee and terms of payment are agreed upon between the parties and are typically paid in arrears. Invoices are available upon request but may also be provided when deemed necessary. William Blair generally does not solicit or accept pre-paid Research Fees for provision of Research Services.
PDF pages 6

Ownership and people

WBC Holdings, L.P. owns 75% or more of William Blair & Company.

Who owns the firm
William Blair & Company L.L.C.· the adviser
  • WBC Holdings, L.P.

    Control person · since November 2008

    Owns 75% or more of William Blair & Company L.L.C.
Loading adviser profiles

Staff

  • 492 employees
  • 231 in advisory functions
  • 272 state-registered reps
  • 410 broker-dealer reps
  • 49 insurance agents
  • 4 soliciting firms

Investments and reported holdings

What the accounts hold

Separately managed account assets by class, year end
  • Stocks59%
  • Funds24%
  • Bonds11%
    • State and local bonds4%
    • U.S. government and agency bonds3%
    • Investment grade corporate bonds3%
    • High-yield corporate bonds1%
  • Cash1%
  • Other5%
    • Real estate related investments and structured products5%
Loading reported holdings

Custodians

William Blair & Company’s named custodians for separately managed accounts include Fidelity ($51,519,620,266). William Blair & Company has custody of $55.0M for 12 clients.

Reported separately managed account assets by custodian
National Financial Services LLCBoston, MA
$51,519,620,266

Offices and registration details

Besides its headquarters, William Blair & Company has 11 offices, with 12 listed addresses across 11 states.

Listed office addresses by state

Illinois · 1 listed address

  • 150 North Riverside Plaza, ChicagoHQ

Registration details

Legal name
William Blair & Company L.L.C.
Headquarters
150 North Riverside Plaza, Chicago, IL 60606
SEC file
801-688
Structure
Delaware LLC
Fiscal year end
December
State notice filings
53 jurisdictions, most recently 29 March 2019
Notice filing jurisdictions
Alabama
Notice Filed · 4 December 2003
Alaska
Notice Filed · 4 December 2003
Arizona
Notice Filed · 4 December 2003
Arkansas
Notice Filed · 8 June 1994
California
Notice Filed · 4 December 2003
Colorado
Notice Filed · 4 December 2003
Connecticut
Notice Filed · 4 December 2003
Delaware
Notice Filed · 4 December 2003
District of Columbia
Notice Filed · 4 December 2003
Florida
Notice Filed · 19 December 1988
Georgia
Notice Filed · 4 December 2003
Hawaii
Notice Filed · 4 December 2003
Idaho
Notice Filed · 4 December 2003
Illinois
Notice Filed · 1 September 2000
Indiana
Notice Filed · 4 December 2003
Iowa
Notice Filed · 8 December 2003
Kansas
Notice Filed · 4 December 2003
Kentucky
Notice Filed · 4 December 2003
Louisiana
Notice Filed · 4 December 2003
Maine
Notice Filed · 4 December 2003
Maryland
Notice Filed · 1 July 1994
Massachusetts
Notice Filed · 4 December 2003
Michigan
Notice Filed · 4 December 2003
Minnesota
Notice Filed · 10 December 2003
Mississippi
Notice Filed · 4 December 2003
Missouri
Notice Filed · 13 September 1994
Montana
Notice Filed · 4 December 2003
Nebraska
Notice Filed · 4 December 2003
Nevada
Notice Filed · 4 December 2003
New Hampshire
Notice Filed · 8 April 1994
New Jersey
Notice Filed · 3 August 1994
New Mexico
Notice Filed · 4 December 2003
New York
Notice Filed · 31 March 2003
North Carolina
Notice Filed · 4 December 2003
North Dakota
Notice Filed · 4 December 2003
Ohio
Notice Filed · 4 December 2003
Oklahoma
Notice Filed · 4 December 2003
Oregon
Notice Filed · 4 December 2003
Pennsylvania
Notice Filed · 4 December 2003
Puerto Rico
Notice Filed · 4 December 2003
Rhode Island
Notice Filed · 4 December 2003
South Carolina
Notice Filed · 6 January 2004
South Dakota
Notice Filed · 11 December 2003
Tennessee
Notice Filed · 5 December 2003
Texas
Notice Filed · 4 December 2003
Utah
Notice Filed · 4 December 2003
Vermont
Notice Filed · 17 January 1995
Virgin Islands
Notice Filed · 29 March 2019
Virginia
Notice Filed · 4 December 2003
Washington
Notice Filed · 4 December 2003
West Virginia
Notice Filed · 4 December 2003
Wisconsin
Notice Filed · 7 August 1995
Wyoming
Notice Filed · 29 March 2018

This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov

Common questions

How many clients does William Blair & Company have?

William Blair & Company has 38,171 clients and manages $64.3 billion for them, as of March 2026. They include 26,242 other individual clients, 9,054 high-net-worth individuals, and 1,333 corporations and other businesses.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026

What services does William Blair & Company offer?

William Blair & Company provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, and selecting other managers.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does William Blair & Company use?

William Blair & Company’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $51,519,620,266. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026

How many financial advisors does William Blair & Company have?

William Blair & Company has 272 investment adviser representatives registered with state securities authorities, out of 492 employees, and 231 perform investment advisory functions. 410 employees are registered representatives of a broker-dealer and 49 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does William Blair & Company invest in?

At the end of its last fiscal year, William Blair & Company’s separately managed accounts held 59% exchange-traded equities, 24% registered funds (mutual funds, ETFs, BDCs), 5% other, 4% state and local bonds, 3% U.S. government and agency bonds, 3% investment grade corporate bonds, 1% high-yield corporate bonds and 1% cash and equivalents. The 5% other category is described as: Real Estate Related Investments and Structured Products. It advises 21 private funds.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns William Blair & Company?

William Blair & Company’s direct owner is WBC Holdings, L.P. (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026

How does William Blair & Company get paid?

William Blair & Company is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Sources and methodology

  1. Form ADV Part 1A, amendment filed 31 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. WILLIAM BLAIR EQUITY RESEARCH SERVICES FORM ADV 2A, submitted 31 March 2026.
  3. WILLIAM BLAIR & COMPANY, L.L.C. FORM ADV 2A BROCHURE, submitted 31 March 2026.
  4. WILLIAM BLAIR FORM ADV PART 2A - APPENDIX 1 WRAP BROCHURE, submitted 31 March 2026.
  5. IAPD firm record, CRD 1252, checked 16 October 2026.
  6. Form 13F-HR, filed 11 August 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. The logo is reproduced for identification from William Blair & Company L.l.c., website.

Download source data (JSON)How this directory is compiledReport a correction

This profile is compiled from public regulatory filings and is provided for informational purposes only. Niva Wealth is not affiliated with William Blair & Company L.L.C. and makes no representation about the quality of its services. Figures reflect the filing dates shown and may have changed. Ownership percentages are the bands reported to the SEC, not exact figures.

Loading related firms