Services and clients
William Blair & Company provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, and selecting other managers.
Financial planning was provided to 2,700 clients last fiscal year. The firm advises 21 private funds.
Clients
William Blair & Company reports 38,171 clients. They include 26,242 other individual clients, 9,054 high-net-worth individuals, and 1,333 corporations and other businesses.
AUM per wealth client averages the assets reported for individuals and high-net-worth individuals over their reported client counts. It excludes institutional clients.
- Individuals (other than HNW)26,242 clients$7.33B in assets
- High-net-worth individuals9,054 clients$45.35B in assets
- Pooled investment vehicles1 client$5.62M in assets
- Pension and profit-sharing plans364 clients$379.1M in assets
- Charitable organizations31 clients$1.77B in assets
- Other client types2,479 clients$9.45B in assetsOther investment advisers; Corporations and other businesses
Show client breakdownHide client breakdown
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 26,242 | $7,326,873,678 | 11.4% | $279K |
| High-net-worth individuals | 9,054 | $45,350,562,302 | 70.5% | $5.01M |
| Pooled investment vehicles | 1 | $5,616,826 | 0.0% | $5.62M |
| Pension and profit-sharing plans | 364 | $379,121,552 | 0.6% | $1.04M |
| Charitable organizations | 31 | $1,771,479,072 | 2.8% | $57.1M |
| Other investment advisers | 1,146 | $1,393,987,774 | 2.2% | $1.22M |
| Corporations and other businesses | 1,333 | $8,057,203,170 | 12.5% | $6.04M |
| Total | 38,171 | $64,284,844,374 | 100% | $1.68M |
- Clients
- 26,242
- Regulatory AUM
- $7,326,873,678
- AUM share
- 11.4%
- Avg. per client
- $279K
- Clients
- 9,054
- Regulatory AUM
- $45,350,562,302
- AUM share
- 70.5%
- Avg. per client
- $5.01M
- Clients
- 1
- Regulatory AUM
- $5,616,826
- AUM share
- 0.0%
- Avg. per client
- $5.62M
- Clients
- 364
- Regulatory AUM
- $379,121,552
- AUM share
- 0.6%
- Avg. per client
- $1.04M
- Clients
- 31
- Regulatory AUM
- $1,771,479,072
- AUM share
- 2.8%
- Avg. per client
- $57.1M
- Clients
- 1,146
- Regulatory AUM
- $1,393,987,774
- AUM share
- 2.2%
- Avg. per client
- $1.22M
- Clients
- 1,333
- Regulatory AUM
- $8,057,203,170
- AUM share
- 12.5%
- Avg. per client
- $6.04M
Total
- Clients
- 38,171
- Regulatory AUM
- $64,284,844,374
- AUM share
- 100%
- Avg. per client
- $1.68M
90.3% of assets ($58.08B across 38,800 accounts) are managed with discretion; $6.21B across 981 accounts are not. $48.64B sits in a wrap fee program the firm both sponsors and manages.
Additional activity details
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 21
- Financial planning clients last fiscal year
- 2700
Fees and minimums
William Blair & Company is paid through a percentage of assets under management and fixed fees (other than subscription fees).
Fees are reported separately by fund or service. See the brochure for the applicable rates and minimums.
View brochures on the SEC’s siteFee details and sources
Comprehensive Wrap Fee Program
Up to 2.00% a year. Billed in advance or arrears; Negotiable; Account minimum: $100,000.
Source and fee terms
WILLIAM BLAIR FORM ADV PART 2A - APPENDIX 1 WRAP BROCHURE, submitted 31 March 2026.
William Blair charges a single comprehensive fee for the provision of services to Wrap Fee Program Clients. The comprehensive fee includes investment advisory services and trade execution costs (including costs involved in purchasing and selling no-load mutual funds) for an account. Under certain limited circumstances, William Blair, as a broker or dealer, may accept unsolicited orders from clients and may charge a commission on any unsolicited order initiated by the client. We can charge up to a 2.00% annual fee on all assets, subject to negotiation. Fees are negotiable. William Blair may, but is not obligated to, aggregate assets under management for multiple accounts owned across certain related accounts when determining the amount of advisory fee charged to Wrap Fee Program Clients.PDF pages 6
We customarily bill fees quarterly, in advance, based on the market value of portfolio assets (including dividends and interest) as of the last day of the prior quarter. When charged in advance, fees are calculated on the total market value of each account (including on assets invested in cash and cash equivalents and on accrued interest and dividends) on the last day of the prior quarter. When charged in arrears, fees are calculated on the total market value of each account (including on assets invested in cash and cash equivalents and on accrued interest and dividends) on the last day of the current quarter. PDF pages 7
William Blair generally requests a minimum account size of $100,000 for the Wrap Fee Program. PDF pages 17
Affiliated William Blair Funds — disclosed management fees as of December 31, 2024
0.60%–1.10% a year.
Source and fee terms
WILLIAM BLAIR & COMPANY, L.L.C. FORM ADV 2A BROCHURE, submitted 31 March 2026.
Our affiliate, WBIM, is an investment adviser and manager, and William Blair is distributor for the William Blair Funds. William Blair and WBIM are paid by the William Blair Funds for the services they each provide. As investment adviser and manager, WBIM manages the William Blair Funds’ investments, administers their business affairs, furnishes office facilities and equipment, provides clerical, bookkeeping and administrative services, and provides shareholder and information services. Partners and employees of William Blair and WBIM can serve (without compensation) as trustees or officers of the William Blair Funds if elected to such positions. As of December 31, 2024, investment management fees paid by the William Blair Funds ranged from 0.60% to 1.10% for all share classes.PDF pages 27
MB Investments and other sponsored private funds — carried interest if applicable
No percentage schedule disclosed.
Source and fee terms
WILLIAM BLAIR & COMPANY, L.L.C. FORM ADV 2A BROCHURE, submitted 31 March 2026.
William Blair does not generally offer performance-based fee arrangements to clients. As discussed above, however, William Blair’s affiliate, the MB General Partner, as well as other general partners to of other private funds sponsored and / or managed by William Blair (each an “Affiliated General Partner”), may earn a performance-based fee, if applicable. As more fully described in any applicable offering documents, the Affiliated General Partner will be entitled to a portion of the profits of the limited partnership as “carried interest.” The amount of the performance-based fee and how it is calculated is fully disclosed in the applicable offering document. The amount of the performance-based fee may vary by series. Carried interest, where applicable, is indirectly borne by limited partners who are not affiliated with the Affiliated General Partner and/or William Blair. Limited partners should understand that the receipt of performance-based fees creates a conflict of interest as the Affiliated General Partner has the potential to receive higher compensation.PDF pages 19
Non-Discretionary Model Portfolio Program
No percentage schedule disclosed.
Source and fee terms
WILLIAM BLAIR & COMPANY, L.L.C. FORM ADV 2A BROCHURE, submitted 31 March 2026.
With respect to the Non-Discretionary Model Portfolio Program, William Blair provides investment recommendations to other registered investment advisers, including some in whom William Blair and / or its partners may own a minority interest. These registered investment advisers pay us advisory fees based on their clients’ total assets following a model portfolio.PDF pages 18
Other non-discretionary advisory services — negotiated flat or asset-based fees
No percentage schedule disclosed. Negotiable.
Source and fee terms
WILLIAM BLAIR & COMPANY, L.L.C. FORM ADV 2A BROCHURE, submitted 31 March 2026.
For certain clients, William Blair provides non-discretionary investment advisory services to clients (including registered investment advisers under the Non-Discretionary Model Portfolio Program) for a fee. These non- discretionary advisory services include but are not limited to: recommending the purchase and sale of securities; monitoring the performance of third party managers; recommending unaffiliated investment advisers that are otherwise not available on the Platform Provider; and/or aggregated and consolidated reporting on client assets, including asset allocation advice, investment policy statement monitoring, and performance reporting. For the outlined non-discretionary advisory services, we charge a flat fee or an asset-based fee, subject to negotiation.PDF pages 18
Platform and third-party manager accounts — separate manager/platform fees
No percentage schedule disclosed. Account minimum: $100,000.
Source and fee terms
WILLIAM BLAIR & COMPANY, L.L.C. FORM ADV 2A BROCHURE, submitted 31 March 2026.
In cases where a client’s account or a portion thereof is managed by a third party investment manager or Sub- Manager, clients will pay the third party management fee, as well as William Blair’s advisory fee and any platform access fee, if applicable.PDF pages 10
Account Type/Relationship Minimum WBIM Sub-Advisory/WBIM Separate $2 million Accounts PWM Non-Wrap Program Accounts $50,000 William Blair Wrap Program $100,000 Accounts Platform Separate Accounts* $100,000 *Certain third-party managers may be higher. PDF pages 20
PWM non-wrap separately managed accounts
Up to 2.00% a year. Billed in advance or arrears; Negotiable; Account minimum: $50,000.
Source and fee terms
WILLIAM BLAIR & COMPANY, L.L.C. FORM ADV 2A BROCHURE, submitted 31 March 2026.
For clients’ accounts managed by PWM, we charge up to a 2.00% fee on all assets, subject to negotiation. These annual fees are generally payable quarterly in advance, based on the appraised total market value of the account(s) including accrued interest and dividends but excluding the then current balance invested in any William Blair Funds, Blair Private Funds, WBIM Sub-Advisory Accounts, WBIM Separate Accounts, William Blair Managed MB Investments, any assets agreed to by the client and William Blair to be held in the account as an accommodation and not subject to supervision will be excluded from the calculation of the advisory fee and as described in the investment advisory agreement. Notwithstanding the foregoing and as previously noted in this Brochure, in certain instances the calculation of the advisory fee paid to William Blair will include the assets held in or through a WBIM Sub-Advisory Account, provided that WBIM does not charge a separate advisory fee to the client for its sub-advisory services.PDF pages 17
William Blair provides discretionary and non-discretionary investment management services to clients and charges annual fees, payable quarterly either in advance or in arrears (depending on the terms of each investment management agreement). We charge up to a 2.00% fee on all assets, subject to negotiation. PDF pages 6
Account Type/Relationship Minimum WBIM Sub-Advisory/WBIM Separate $2 million Accounts PWM Non-Wrap Program Accounts $50,000 William Blair Wrap Program $100,000 Accounts Platform Separate Accounts* $100,000 *Certain third-party managers may be higher. PDF pages 20
WBIM Separate Accounts — separately contracted affiliate management
No percentage schedule disclosed. Account minimum: $2,000,000.
Source and fee terms
WILLIAM BLAIR & COMPANY, L.L.C. FORM ADV 2A BROCHURE, submitted 31 March 2026.
In some instances, PWM Advisors may recommend to certain clients that they establish a WBIM Separate Account. William Blair and PWM Advisors do not conduct initial or ongoing due diligence on our affiliate, WBIM. In these instances, PWM’s clients are free to accept or reject our recommendation. If a PWM client accepts our recommendation, the client would enter into a separate investment advisory agreement with WBIM setting forth all fees (including an investment management fee) and expenses (including execution costs).PDF pages 18
Account Type/Relationship Minimum WBIM Sub-Advisory/WBIM Separate $2 million Accounts PWM Non-Wrap Program Accounts $50,000 William Blair Wrap Program $100,000 Accounts Platform Separate Accounts* $100,000 *Certain third-party managers may be higher. PDF pages 20
WBIM Sub-Advisory Accounts — included or separate affiliate fee
No percentage schedule disclosed. Account minimum: $2,000,000.
Source and fee terms
WILLIAM BLAIR & COMPANY, L.L.C. FORM ADV 2A BROCHURE, submitted 31 March 2026.
With respect to WBIM Sub-Advisory Accounts, we either do not charge our account level investment management fee in addition to what WBIM earns to manage assets in the WBIM Sub-Advisory Account or our account level fee is inclusive of the assets managed by WBIM, in which case WBIM will not separately charge an investment management fee on the assets for which it sub-advises. If we exclude the assets under a WBIM Sub-Advisory Account when we calculate the investment management fees we charge you, WBIM will earn a sub-advisory fee to manage client assets in a WBIM Sub-Advisory Account and will compensate William Blair (and, in turn, PWM Advisors) up to 50% of the sub- advisory fee it earns based on PWM’s clients’ assets managed in WBIM Sub-Advisory Accounts.PDF pages 14
Account Type/Relationship Minimum WBIM Sub-Advisory/WBIM Separate $2 million Accounts PWM Non-Wrap Program Accounts $50,000 William Blair Wrap Program $100,000 Accounts Platform Separate Accounts* $100,000 *Certain third-party managers may be higher. PDF pages 20
Institutional Equity Research Services
No percentage schedule disclosed. Billed in arrears; Negotiable.
Source and fee terms
WILLIAM BLAIR EQUITY RESEARCH SERVICES FORM ADV 2A, submitted 31 March 2026.
Fees for Research Services are negotiable and vary from client to client based upon the nature of the Research Services provided and other factors (“Research Fees”). The specific Research Fee and terms of payment are agreed upon between the parties and are typically paid in arrears. Invoices are available upon request but may also be provided when deemed necessary. William Blair generally does not solicit or accept pre-paid Research Fees for provision of Research Services.PDF pages 6
Ownership and people
WBC Holdings, L.P. owns 75% or more of William Blair & Company.
- Owns 75% or more of William Blair & Company L.L.C.
WBC Holdings, L.P.
Control person · since November 2008
WBC GP L.L.C.
General partner · Control person · since November 2008
Staff
- 492 employees
- 231 in advisory functions
- 272 state-registered reps
- 410 broker-dealer reps
- 49 insurance agents
- 4 soliciting firms
Investments and reported holdings
What the accounts hold
- Stocks59%
- Funds24%
- Bonds11%
- State and local bonds4%
- U.S. government and agency bonds3%
- Investment grade corporate bonds3%
- High-yield corporate bonds1%
- Cash1%
- Other5%
- Real estate related investments and structured products5%
Custodians
William Blair & Company’s named custodians for separately managed accounts include Fidelity ($51,519,620,266). William Blair & Company has custody of $55.0M for 12 clients.
- National Financial Services LLCBoston, MA
- $51,519,620,266
Offices and registration details
Besides its headquarters, William Blair & Company has 11 offices, with 12 listed addresses across 11 states.
California · 2 listed addresses
- 343 Sansome Street, San Francisco
- 1900 Avenue of the Stars, Los Angeles
Colorado · 1 listed address
- 200 Columbine Street, Denver
Connecticut · 1 listed address
- 6 Landmark Square, Stamford
Florida · 1 listed address
- 5237 Summerlin Commons BLVD, Fort Myers
Georgia · 1 listed address
- 3060 Peachtree Road NW, Atlanta
Illinois · 1 listed address
- 150 North Riverside Plaza, ChicagoHQ
Maryland · 1 listed address
- 100 International Drive, Baltimore
Massachusetts · 1 listed address
- 125 High Street, Boston
New York · 1 listed address
- 1166 Avenue of the Americas, New York
Ohio · 1 listed address
- 50 East Olentangy Street, Powell
Pennsylvania · 1 listed address
- 101 West Elm Street, Conshohocken
Registration details
- Legal name
- William Blair & Company L.L.C.
- Headquarters
- 150 North Riverside Plaza, Chicago, IL 60606
- SEC file
- 801-688
- Structure
- Delaware LLC
- Fiscal year end
- December
- State notice filings
- 53 jurisdictions, most recently 29 March 2019
Notice filing jurisdictions
- Alabama
- Notice Filed · 4 December 2003
- Alaska
- Notice Filed · 4 December 2003
- Arizona
- Notice Filed · 4 December 2003
- Arkansas
- Notice Filed · 8 June 1994
- California
- Notice Filed · 4 December 2003
- Colorado
- Notice Filed · 4 December 2003
- Connecticut
- Notice Filed · 4 December 2003
- Delaware
- Notice Filed · 4 December 2003
- District of Columbia
- Notice Filed · 4 December 2003
- Florida
- Notice Filed · 19 December 1988
- Georgia
- Notice Filed · 4 December 2003
- Hawaii
- Notice Filed · 4 December 2003
- Idaho
- Notice Filed · 4 December 2003
- Illinois
- Notice Filed · 1 September 2000
- Indiana
- Notice Filed · 4 December 2003
- Iowa
- Notice Filed · 8 December 2003
- Kansas
- Notice Filed · 4 December 2003
- Kentucky
- Notice Filed · 4 December 2003
- Louisiana
- Notice Filed · 4 December 2003
- Maine
- Notice Filed · 4 December 2003
- Maryland
- Notice Filed · 1 July 1994
- Massachusetts
- Notice Filed · 4 December 2003
- Michigan
- Notice Filed · 4 December 2003
- Minnesota
- Notice Filed · 10 December 2003
- Mississippi
- Notice Filed · 4 December 2003
- Missouri
- Notice Filed · 13 September 1994
- Montana
- Notice Filed · 4 December 2003
- Nebraska
- Notice Filed · 4 December 2003
- Nevada
- Notice Filed · 4 December 2003
- New Hampshire
- Notice Filed · 8 April 1994
- New Jersey
- Notice Filed · 3 August 1994
- New Mexico
- Notice Filed · 4 December 2003
- New York
- Notice Filed · 31 March 2003
- North Carolina
- Notice Filed · 4 December 2003
- North Dakota
- Notice Filed · 4 December 2003
- Ohio
- Notice Filed · 4 December 2003
- Oklahoma
- Notice Filed · 4 December 2003
- Oregon
- Notice Filed · 4 December 2003
- Pennsylvania
- Notice Filed · 4 December 2003
- Puerto Rico
- Notice Filed · 4 December 2003
- Rhode Island
- Notice Filed · 4 December 2003
- South Carolina
- Notice Filed · 6 January 2004
- South Dakota
- Notice Filed · 11 December 2003
- Tennessee
- Notice Filed · 5 December 2003
- Texas
- Notice Filed · 4 December 2003
- Utah
- Notice Filed · 4 December 2003
- Vermont
- Notice Filed · 17 January 1995
- Virgin Islands
- Notice Filed · 29 March 2019
- Virginia
- Notice Filed · 4 December 2003
- Washington
- Notice Filed · 4 December 2003
- West Virginia
- Notice Filed · 4 December 2003
- Wisconsin
- Notice Filed · 7 August 1995
- Wyoming
- Notice Filed · 29 March 2018
This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov
Common questions
How many clients does William Blair & Company have?
William Blair & Company has 38,171 clients and manages $64.3 billion for them, as of March 2026. They include 26,242 other individual clients, 9,054 high-net-worth individuals, and 1,333 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does William Blair & Company offer?
William Blair & Company provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does William Blair & Company use?
William Blair & Company’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $51,519,620,266. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does William Blair & Company have?
William Blair & Company has 272 investment adviser representatives registered with state securities authorities, out of 492 employees, and 231 perform investment advisory functions. 410 employees are registered representatives of a broker-dealer and 49 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does William Blair & Company invest in?
At the end of its last fiscal year, William Blair & Company’s separately managed accounts held 59% exchange-traded equities, 24% registered funds (mutual funds, ETFs, BDCs), 5% other, 4% state and local bonds, 3% U.S. government and agency bonds, 3% investment grade corporate bonds, 1% high-yield corporate bonds and 1% cash and equivalents. The 5% other category is described as: Real Estate Related Investments and Structured Products. It advises 21 private funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns William Blair & Company?
William Blair & Company’s direct owner is WBC Holdings, L.P. (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does William Blair & Company get paid?
William Blair & Company is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file