Whelan Financial provides financial planning, portfolio management for individuals and small businesses, estate planning, insurance, retirement plan services, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.
Whelan Financial reports 512 clients. They include 248 individual clients, 222 high-net-worth individuals, and 37 pension and profit-sharing plans. Of its assets, 100.0% ($782M across 1,718 accounts) are managed with discretion. It advised 18 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 48% | 10% |
| High-net-worth individuals | 43% | 71% |
| Pension and profit-sharing plans | 7% | 18% |
| Charitable organizations | <1% | 2% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 248 | $75.1M | 9.6% | $303K |
| High-net-worth individuals | 222 | $556M | 71.1% | $2.5M |
| Pension and profit-sharing plans | 37 | $137M | 17.6% | $3.72M |
| Charitable organizations | Fewer than 5 | $11.9M | 1.5% | $5.93M |
| Corporations and other businesses | Fewer than 5 | $1.32M | 0.2% | $441K |
| Total | 512 | $782M | 100% | — |
- Clients
- 248
- Regulatory AUM
- $75.1M
- AUM share
- 9.6%
- Avg. per client
- $303K
- Clients
- 222
- Regulatory AUM
- $556M
- AUM share
- 71.1%
- Avg. per client
- $2.5M
- Clients
- 37
- Regulatory AUM
- $137M
- AUM share
- 17.6%
- Avg. per client
- $3.72M
- Clients
- Fewer than 5
- Regulatory AUM
- $11.9M
- AUM share
- 1.5%
- Avg. per client
- $5.93M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.32M
- AUM share
- 0.2%
- Avg. per client
- $441K
Total
- Clients
- 512
- Regulatory AUM
- $782M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 18
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Whelan Financial charges 1.00%–1.50% a year for its Wealth Management. The whole portfolio is charged at the rate of its band. The fee is billed in advance. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$500K | 1.50% |
| $500K and above | 1.00% |
Fee details and sources
Other fees
- Financial Planning Only
- Financial planning for clients without assets under management is a fixed fee set out in a letter of engagement; wealth management clients receive planning within the asset management fee.
Portia White owns 25% to 50% of Whelan Financial. Portia White is CEO; the leadership team includes Chief Financial Officer Taylor Whelan and Chief Compliance Officer Michael Ryan. It has 9 employees, 7 of them in advisory roles.
Leadership
- Portia WhiteChief Executive Officer and Partner
- Taylor WhelanChief Financial Officer & Partner
- Michael RyanChief Compliance Officer
- Stephen DetweilerChief Trading Officer & Partner
- Kasandra Ann Silva DieuChief of Operations & Partner
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
Staff
- 9 employees
- 7 in advisory functions
- 7 state-registered reps
- Owns 25% to 50% of Whelan Financial
Portia White
Control person · since March 2013
- Owns 10% to 25% of Whelan Financial
Taylor John Whelan & Brittany Margaret Whelan Living Trust DTD 6/5/2025
since January 2026
Taylor Whelan
Indirect owner · Control person · since January 2026
- Owns 10% to 25% of Whelan Financial
Taylor John Whelan & Brittany Margaret
since January 2026
- Owns 10% to 25% of Whelan Financial
Dieu Family Trust DTD 03/08/2025
since January 2026
Kasandra Ann Silva Dieu
Indirect owner · Control person · since January 2026
- Owns 10% to 25% of Whelan Financial
Stephen C. Detweiler and Danielle E. Woods Detweiler Revocable Trust DTD 12/20/2022
since January 2026
Stephen Detweiler
Indirect owner · Control person · since January 2026
- Owns 10% to 25% of Whelan Financial
Stephen C. Detweiler and Danielle E.
since January 2026
Whelan Financial’s regulatory assets grew 1.9× from $404M (March 2021) to $782M (January 2026); clients rose from 277 to 512 and employees were 9 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| January 2026 | $782M | 512 | 9 | 2 |
| July 2025 | $675M | 487 | 8 | 2 |
| March 2024 | $569M | 427 | 8 | 1 |
| March 2023 | $453M | 382 | 8 | 1 |
| March 2022 | $484M | 327 | 8 | 1 |
| March 2021 | $404M | 277 | 9 | 1 |
Besides its headquarters, Whelan Financial has 1 office (1 private residence, listed without an address), with 1 listed address in California.
California · 1 listed address
- 7700 North Palm Ave. #201, FresnoHQ
Contact and registration details
- Legal name
- Whelan Financial
- Headquarters
- 7700 North Palm Ave. #201, Fresno, CA 93711-5780
- Website
- whelanfinancial.com
- Phone
- 559-228-8002
- @whelan-financial
- SEC file
- 801-40071
- Founded
- 1988
- Structure
- California corporation
- Fiscal year end
- December
Whelan Financial uses Charles Schwab ($758M) as custodian for its separately managed accounts. Whelan Financial has custody of $393M in client assets for 350 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $758M100%
At year end, Whelan Financial’s separately managed accounts were largely in stocks (44%) and funds (40%). Its reported 13F holdings for the quarter ended 30 June 2026 total $367M across 101 positions; the largest are Invesco Exch Traded FD TR II (17.6%), Schwab Strategic TR (15.4%) and Vanguard Index Fds (10.7%).
What the accounts hold
- Stocks44%
- Funds40%
- Bonds6%
- Cash9%
- Other1%
- Variable annuities1%
Reported 13F holdings
- $367M
- Reported 13F value
- 101
- Positions
- 74.9%
- In the 10 largest
- +14.0%
- Value vs. prior quarter
- Invesco Exch Traded FD TR II · Nasdaq 100 ETF17.6%
- Schwab Strategic TR · US Dividend EQ15.4%
- Vanguard Index Fds · Small CP ETF10.7%
- Vanguard Index Fds · Real Estate ETF6.5%
- Vanguard Scottsdale Fds · Inter Term Treas6.0%
- Vanguard Scottsdale Fds · Shrt Trm Corp. BD4.8%
- Vanguard BD Index Fds · Total Bnd Mrkt4.5%
- Vanguard Index Fds · Mid Cap ETF4.3%
- Apple Inc.2.7%
- Nvidia Corporation2.4%
Together, the ten largest are 74.9% of reported value.
How many clients does Whelan Financial have?
Whelan Financial has 512 clients and manages $782 million for them, as of January 2026. They include 248 individual clients, 222 high-net-worth individuals, and 37 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 January 2026
What services does Whelan Financial offer?
Whelan Financial provides financial planning, portfolio management for individuals and small businesses, estate planning, insurance, retirement plan services, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Whelan Financial charge?
Whelan Financial charges 1.00%–1.50% a year for its Wealth Management. The whole portfolio is charged at the rate of its band. The fee is billed in advance.
Which custodians does Whelan Financial use?
Whelan Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $758M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 January 2026
How many financial advisors does Whelan Financial have?
Whelan Financial has 7 investment adviser representatives registered with state securities authorities, out of 9 employees, and 7 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Whelan Financial invest in?
At the end of its last fiscal year, Whelan Financial’s separately managed accounts held 44% exchange-traded equities, 40% registered funds (mutual funds, ETFs, BDCs), 9% cash and equivalents, 6% U.S. government and agency bonds and 1% other. The 1% other category is described as: Variable Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Whelan Financial?
Whelan Financial’s direct owners are Portia White, Taylor John Whelan & Brittany Margaret Whelan Living Trust DTD 6/5/2025, Taylor John Whelan & Brittany Margaret, Dieu Family Trust DTD 03/08/2025, Stephen C. Detweiler and Danielle E. Woods Detweiler Revocable Trust DTD 12/20/2022, and Stephen C. Detweiler and Danielle E., each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 27 January 2026
How does Whelan Financial get paid?
Whelan Financial is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Whelan Financial?
Whelan Financial’s main office is at 7700 North Palm Ave. #201, Fresno, CA 93711-5780. Its phone number is 559-228-8002. Its website is whelanfinancial.com.