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Wheeler Retirement Plans

InstitutionalRetirement plans

Duluth, MNCRD 327889Updated

Wheeler Retirement Plans is an investment adviser based in Duluth, MN, registered with the SEC since 2023. It provides investment management. Its clients include pension and profit-sharing plans and pooled investment vehicles. Its regulatory assets under management total $618 million, as filed on 7 January 2026.

78
Clients
Not reported
AUM per individual client
2
Advisory staff
1
Offices

From Form ADV filed 7 January 2026SEC record

Services and clients

Wheeler Retirement Plans provides portfolio management for institutions and pension consulting.

Wheeler Retirement Plans reports 78 clients. They include 56 pension and profit-sharing plans and 22 pooled investment vehicles. Of its assets, 100.0% ($618M across 78 accounts) are managed with discretion.

Clients and assets by client type
Clients78 clients
Assets$618M
Share of clients and assets by client type
Client typeClientsAssets
Pooled investment vehicles28%28%
Pension and profit-sharing plans72%72%
Client breakdown and activity details
Pooled investment vehicles
Clients
22
Regulatory AUM
$172M
AUM share
27.7%
Avg. per client
$7.8M
Pension and profit-sharing plans
Clients
56
Regulatory AUM
$447M
AUM share
72.3%
Avg. per client
$7.98M

Total

Clients
78
Regulatory AUM
$618M
AUM share
100%
Avg. per client
$7.92M
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0

Fees and minimums

Wheeler Retirement Plans is paid through a percentage of assets under management and fixed fees (other than subscription fees); its fees and minimums are set out in its brochures on the SEC website.

Ownership and people

Ryan Coole owns 75% or more of Wheeler Retirement Plans. It has 2 employees.

Leadership

  • Ryan Coole
    Managing Principal / CCO

Investment adviser representatives

2 representatives listed in the SEC register as of 9 October 2026.

  • Ryan D Coole
  • Andrew Heimbach Wheeler

Staff

  • 2 employees
  • 2 in advisory functions
  • 2 state-registered reps
Who owns the firm
Wheeler Retirement Plans LLC· the adviser
  • Ryan Coole

    Control person · since September 2023

    Owns 75% or more of Wheeler Retirement Plans LLC

Growth and acquisitions

Wheeler Retirement Plans’ regulatory assets grew 2.0× from $313M (January 2024) to $618M (January 2026); clients rose from 65 to 78 and employees from 1 to 2.

By annual filing
Measure
Figures from each annual filing
Wheeler Retirement Plans figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
January 2026$618M7821
May 2025$520M5611
January 2024$313M6511

Offices and registration details

Besides its headquarters, Wheeler Retirement Plans has 0 offices, with 1 listed address in Minnesota.

Listed office addresses in Minnesota
Duluth

Minnesota · 1 listed address

  • 324 West Superior Street, Suite 1000, DuluthHQ

Contact and registration details

Legal name
Wheeler Retirement Plans LLC
Headquarters
324 West Superior Street, Suite 1000, Duluth, MN 55802
SEC file
801-128751
Structure
Minnesota LLC
Fiscal year end
December

Custodians

Wheeler Retirement Plans uses Stancorp Financial Group ($169M, 36%), Ascensus ($113M, 24%) and Fidelity ($105M, 22%), among others, as custodians for its separately managed accounts. Wheeler Retirement Plans does not have custody of client assets.

Reported separately managed account assets by custodian
$476M
named custodians
  • Stancorp Financial GroupStancorp Financial Group, Inc. · Portland, OR · $169M36%
  • AscensusAscensus, LLC · Dresher, PA · $113M24%
  • T. Rowe Price Investment ServicesT. Rowe Price Investment Services, Inc. · Baltimore, MD · $89M19%
  • FidelityFidelity Asset Management · Smithfield, RI · $105M22%

Investments and reported holdings

At year end, Wheeler Retirement Plans’ separately managed accounts were mostly in funds (100%).

What the accounts hold

Separately managed account assets by class, year end
  • Funds100%
    • Registered funds90%
    • Pooled vehicles10%

Common questions

How many clients does Wheeler Retirement Plans have?

Wheeler Retirement Plans has 78 clients and manages $618 million for them, as of January 2026. They include 56 pension and profit-sharing plans and 22 pooled investment vehicles.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 7 January 2026

What services does Wheeler Retirement Plans offer?

Wheeler Retirement Plans provides portfolio management for institutions and pension consulting.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does Wheeler Retirement Plans use?

Wheeler Retirement Plans’ separately managed account assets are held at Stancorp Financial Group, Inc. (Portland, OR), with $169M, Ascensus, LLC (Dresher, PA), with $113M, Fidelity Asset Management (Smithfield, RI), with $105M and T. Rowe Price Investment Services, Inc. (Baltimore, MD), with $89M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 7 January 2026

How many financial advisors does Wheeler Retirement Plans have?

Wheeler Retirement Plans has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Wheeler Retirement Plans invest in?

At the end of its last fiscal year, Wheeler Retirement Plans’ separately managed accounts held 90% registered funds (mutual funds, ETFs, BDCs) and 10% pooled vehicles (private funds and similar).

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Wheeler Retirement Plans?

Wheeler Retirement Plans’ direct owner is Ryan Coole (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 7 January 2026

How does Wheeler Retirement Plans get paid?

Wheeler Retirement Plans is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Wheeler Retirement Plans?

Wheeler Retirement Plans’ main office is at 324 West Superior Street, Suite 1000, Duluth, MN 55802. Its phone number is 218-336-8524. Its website is wheelerrp.com.

Source: Form ADV Part 1A, Item 1.F, filed 7 January 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 7 January 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. IAPD firm record, CRD 327889.
  3. SEC registered adviser data, annual Form ADV amendments filed 12 January 2024 to 7 January 2026. Items 1.F and 5.
  4. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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