Wealthvalues provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Wealthvalues reports 25 clients. They include 25 high-net-worth individuals. Of its assets, 100.0% ($467M across 151 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | Fewer than 5 | <1% |
| High-net-worth individuals | 100% | 99% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | Fewer than 5 | $3.75M | 0.8% | — |
| High-net-worth individuals | 25 | $463M | 99.2% | $18.5M |
| Total | 25 | $467M | 100% | — |
- Clients
- Fewer than 5
- Regulatory AUM
- $3.75M
- AUM share
- 0.8%
- Avg. per client
- —
- Clients
- 25
- Regulatory AUM
- $463M
- AUM share
- 99.2%
- Avg. per client
- $18.5M
Total
- Clients
- 25
- Regulatory AUM
- $467M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Wealthvalues charges 0.25%–1.00% for its Percentage of assets under management. The brochure does not state whether the rate is annual. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial planning
- Financial planning is a fixed fee of not less than $5,000, with updates at not less than $2,000; generally negotiable.
Karen Goodfriend owns 75% or more of Wealthvalues. The leadership team of Wealthvalues includes Chief Compliance Officer Karen Goodfriend. It has 5 employees, 2 of them in advisory roles.
Staff
- 5 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 75% or more of Wealthvalues, LLC
Karen Goodfriend
Control person · since March 2006
Wealthvalues’ regulatory assets grew from $391M (March 2021) to $467M (March 2026); clients rose from 21 to 25 and employees from 4 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $467M | 25 | 5 | 1 |
| Mar 2025March 2025 | $411M | 24 | 5 | 1 |
| May 2024May 2024 | $379M | 28 | 5 | 1 |
| Mar 2023March 2023 | $337M | 30 | 6 | 1 |
| May 2022May 2022 | $421M | 31 | 5 | 1 |
| Mar 2021March 2021 | $391M | 21 | 4 | 1 |
Besides its headquarters, Wealthvalues has 0 offices, with 1 listed address in 1 state.
California · 1 listed address
- 303 Twin Dolphin DR., Suite 600, Redwood CityHQ
Contact and registration details
- Legal name
- Wealthvalues, LLC
- Headquarters
- 303 Twin Dolphin DR., Suite 600, Redwood City, CA 94065
- Website
- wealthvalues.com
- Phone
- 650-941-5530
- SEC file
- 801-66449
- Structure
- California LLC
- Fiscal year end
- December
Wealthvalues’ named custodians for separately managed accounts are SEI Private Trust ($387M, 83%) and Charles Schwab ($79.1M, 17%). Wealthvalues does not have custody of client assets.
- SEI Private TrustSEI Private Trust Company · Oaks, PA · $387M83%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $79.1M17%
At year end, Wealthvalues’ separately managed accounts were largely in stocks (47%) and funds (34%).
What the accounts hold
- Stocks47%
- Funds34%
- Bonds13%
- Cash6%
How many clients does Wealthvalues have?
Wealthvalues has 25 clients and manages $467 million for them, as of March 2026. They include 25 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026
What services does Wealthvalues offer?
Wealthvalues provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Wealthvalues charge?
Wealthvalues charges 0.25%–1.00% for its Percentage of assets under management. The brochure does not state whether the rate is annual. The fee is billed in advance and is negotiable.
Source: WEALTHVALUES, LLC - FORM ADV PART 2 BROCHURE, filed 30 March 2026
Which custodians does Wealthvalues use?
Wealthvalues’ separately managed account assets are held at SEI Private Trust Company (Oaks, PA), with $387M and Charles Schwab & Co., Inc. (Westlake, TX), with $79.1M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026
How many financial advisors does Wealthvalues have?
Wealthvalues has 2 investment adviser representatives registered with state securities authorities, out of 5 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Wealthvalues invest in?
At the end of its last fiscal year, Wealthvalues’ separately managed accounts held 47% exchange-traded equities, 34% registered funds (mutual funds, ETFs, BDCs), 13% state and local bonds and 6% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Wealthvalues?
Wealthvalues’ direct owner is Karen Goodfriend (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026
How does Wealthvalues get paid?
Wealthvalues is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Wealthvalues?
Wealthvalues’ main office is at 303 Twin Dolphin DR., Suite 600, Redwood City, CA 94065. Its phone number is 650-941-5530. Its website is wealthvalues.com.