TruAdvisors Financial provides portfolio management for individuals and small businesses.
TruAdvisors Financial reports 172 clients. They include 140 individual clients and 32 high-net-worth individuals. Of its assets, 97.4% ($129M across 345 accounts) are managed with discretion; $3.45M across 1 account is not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 81% | 24% |
| High-net-worth individuals | 19% | 76% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 140 | $31.6M | 23.8% | $226K |
| High-net-worth individuals | 32 | $101M | 76.2% | $3.16M |
| Total | 172 | $133M | 100% | $772K |
- Clients
- 140
- Regulatory AUM
- $31.6M
- AUM share
- 23.8%
- Avg. per client
- $226K
- Clients
- 32
- Regulatory AUM
- $101M
- AUM share
- 76.2%
- Avg. per client
- $3.16M
Total
- Clients
- 172
- Regulatory AUM
- $133M
- AUM share
- 100%
- Avg. per client
- $772K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
TruAdvisors Financial charges 1.50% a year for its Advisory fee (all fees). The fee is billed in advance and is negotiable.
Fee details and sources
Matthew Moll owns 75% or more of TruAdvisors Financial. The leadership team of TruAdvisors Financial includes President Matthew Moll. It has 4 employees.
Staff
- 4 employees
- 4 in advisory functions
- 4 state-registered reps
- 4 insurance agents
- Owns 75% or more of Truadvisors Financial, LLC
Matthew Moll
Control person · since February 2014
TruAdvisors Financial’s regulatory assets grew from $100M (June 2025) to $133M (September 2026); clients were 172 in both filings and employees rose from 3 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Sep 2026September 2026 | $133M | 172 | 4 | 5 |
| Jun 2025June 2025 | $100M | 164 | 3 | 1 |
Besides its headquarters, TruAdvisors Financial has 4 offices (2 private residences, listed without an address), with 3 listed addresses across 2 states.
Texas · 2 listed addresses
- 6220 North Beach St., Fort Worth
- 3700 River Walk Drive, Flower Mound
Florida · 1 listed address
- 3030 N Rocky Point Drive W, Suite 280, TampaHQ
Other business names
TruAdvisors Financial has reported 5 other business names to the SEC.
- Moll Wealth
- Moll Wealth Management
- Spectra
- Spectra Wealth Management, LLC
- Truadvisors
Contact and registration details
- Legal name
- Truadvisors Financial, LLC
- Headquarters
- 3030 N Rocky Point Drive W, Suite 280, Tampa, FL 33607
- Website
- truadvisors.com
- Phone
- 813-212-4000
- SEC file
- 801-132751
- Structure
- Florida LLC
- Fiscal year end
- December
TruAdvisors Financial’s named custodian for separately managed accounts is Charles Schwab ($133M). TruAdvisors Financial has custody of $133M for 172 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $133M100%
At year end, TruAdvisors Financial’s separately managed accounts were mostly in stocks (86%) and bonds (10%).
What the accounts hold
- Stocks86%
- Exchange-traded equities65%
- Non-exchange-traded equities21%
- Funds1%
- Bonds10%
- Investment grade corporate bonds8%
- U.S. government and agency bonds2%
- Cash2%
- Other1%
- Derivatives1%
How many clients does TruAdvisors Financial have?
TruAdvisors Financial has 172 clients and manages $133 million for them, as of September 2026. They include 140 individual clients and 32 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 14 September 2026
What services does TruAdvisors Financial offer?
TruAdvisors Financial provides portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does TruAdvisors Financial charge?
TruAdvisors Financial charges 1.50% a year for its Advisory fee (all fees). The fee is billed in advance and is negotiable.
Source: TRUADVISORS FINANCIAL, LLC PART 2A, filed 28 July 2026
Which custodians does TruAdvisors Financial use?
TruAdvisors Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $133M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 14 September 2026
How many financial advisors does TruAdvisors Financial have?
TruAdvisors Financial has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does TruAdvisors Financial invest in?
At the end of its last fiscal year, TruAdvisors Financial’s separately managed accounts held 65% exchange-traded equities, 21% non-exchange-traded equities, 8% investment grade corporate bonds, 2% U.S. government and agency bonds, 2% cash and equivalents, 1% derivatives and 1% registered funds (mutual funds, ETFs, BDCs).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns TruAdvisors Financial?
TruAdvisors Financial’s direct owner is Matthew Moll (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 14 September 2026
How does TruAdvisors Financial get paid?
TruAdvisors Financial is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact TruAdvisors Financial?
TruAdvisors Financial’s main office is at 3030 N Rocky Point Drive W, Suite 280, Tampa, FL 33607. Its phone number is 813-212-4000. Its website is truadvisors.com.