{"url":"https://nivawealth.com/firms/truadvisors-financial-170564","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/170564","regulatoryAum":132731351,"crd":"170564","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"7355515","suffix":null,"lastName":"Booth","firstName":"Brandon","middleName":"Aaron"},{"crd":"8065441","suffix":null,"lastName":"Dickinson","firstName":"Casey","middleName":"Lee"},{"crd":"5040224","suffix":null,"lastName":"MOLL","firstName":"MATTHEW","middleName":"KENNETH"},{"crd":"8182359","suffix":null,"lastName":"Roberts","firstName":"Christopher","middleName":"Scott"}],"total":4,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2025-06-26","regulatoryAum":100045182,"clients":164,"employees":3,"offices":1},{"filedOn":"2026-09-14","regulatoryAum":132731351,"clients":172,"employees":4,"offices":5}],"secFileNumber":"801-132751","legalName":"Truadvisors 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2014."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":4,"privateResidences":2},"listedOfficeAddresses":3,"foreignOffices":[],"officesByState":[{"state":"Florida","offices":1,"addresses":[{"street":"3030 N Rocky Point Drive W, Suite 280","city":"Tampa","headquarters":true}]},{"state":"Texas","offices":2,"addresses":[{"street":"6220 North Beach St.","city":"Fort Worth"},{"street":"3700 River Walk Drive","city":"Flower Mound"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"813-212-4000","stateRegisteredReps":4,"otherAdviserReps":0,"compensation":["A percentage of assets under management"],"activities":["Portfolio management for individuals and/or small businesses"],"financialPlanningClients":null,"assetMix":[{"label":"Exchange-traded equity securities","percent":65},{"label":"Non-exchange-traded equity securities","percent":21},{"label":"U.S. government/agency bonds","percent":2},{"label":"Investment grade corporate bonds","percent":8},{"label":"Derivatives","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":1},{"label":"Cash and cash equivalents","percent":2}],"privateFunds":0},"sources":{"adv1FilingDate":"14 September 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/170564/PDF/170564.pdf","brochureDate":"28 July 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1053021","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does TruAdvisors Financial have?","answer":"TruAdvisors Financial has 172 clients and manages $133 million for them, as of September 2026. They include 140 individual clients and 32 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 14 September 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does TruAdvisors Financial offer?","answer":"TruAdvisors Financial provides portfolio management for individuals and small businesses.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does TruAdvisors Financial charge?","answer":"TruAdvisors Financial charges 1.50% a year for its Advisory fee (all fees). The fee is billed in advance and is negotiable.","source":"TRUADVISORS FINANCIAL, LLC PART 2A, filed 28 July 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does TruAdvisors Financial use?","answer":"TruAdvisors Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $133M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 14 September 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does TruAdvisors Financial have?","answer":"TruAdvisors Financial has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does TruAdvisors Financial invest in?","answer":"At the end of its last fiscal year, TruAdvisors Financial’s separately managed accounts held 65% exchange-traded equities, 21% non-exchange-traded equities, 8% investment grade corporate bonds, 2% U.S. government and agency bonds, 2% cash and equivalents, 1% derivatives and 1% registered funds (mutual funds, ETFs, BDCs).","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns TruAdvisors Financial?","answer":"TruAdvisors Financial’s direct owner is Matthew Moll (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 14 September 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does TruAdvisors Financial get paid?","answer":"TruAdvisors Financial is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact TruAdvisors Financial?","answer":"TruAdvisors Financial’s main office is at 3030 N Rocky Point Drive W, Suite 280, Tampa, FL 33607. Its phone number is 813-212-4000. Its website is truadvisors.com.","source":"Form ADV Part 1A, Item 1.F, filed 14 September 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}