The Professional Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 101–250 clients last fiscal year.
The Professional Financial reports 285 clients. They include 184 individual clients, 71 high-net-worth individuals and 22 other clients. Of its assets, 100.0% ($246M across 575 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 65% | 16% |
| High-net-worth individuals | 25% | 69% |
| Charitable organizations | 2% | 11% |
| Corporations and other businesses | <1% | <1% |
| Other | 8% | 5% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 184 | $38.8M | 15.8% | $211K |
| High-net-worth individuals | 71 | $169M | 68.7% | $2.38M |
| Charitable organizations | 7 | $26M | 10.6% | $3.72M |
| Corporations and other businesses | 1 | $107K | 0.0% | $107K |
| Other | 22 | $12.1M | 4.9% | $549K |
| Total | 285 | $246M | 100% | $863K |
- Clients
- 184
- Regulatory AUM
- $38.8M
- AUM share
- 15.8%
- Avg. per client
- $211K
- Clients
- 71
- Regulatory AUM
- $169M
- AUM share
- 68.7%
- Avg. per client
- $2.38M
- Clients
- 7
- Regulatory AUM
- $26M
- AUM share
- 10.6%
- Avg. per client
- $3.72M
- Clients
- 1
- Regulatory AUM
- $107K
- AUM share
- 0.0%
- Avg. per client
- $107K
- Clients
- 22
- Regulatory AUM
- $12.1M
- AUM share
- 4.9%
- Avg. per client
- $549K
Total
- Clients
- 285
- Regulatory AUM
- $246M
- AUM share
- 100%
- Avg. per client
- $863K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
The Professional Financial charges 0.50%–1.50% a year for its Portfolio Management Fees. Each asset band is charged at its own rate. The fee is billed in advance and is not negotiable. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$800K | 1.50% |
| $800K–$5M | 1.00% |
| $5M–$20M | 0.75% |
| $20M and above | 0.50% |
Fee details and sources
Other fees
- Financial Planning Services
- Flat fee for financial planning that ranges from $500 to $25,000 depending on the complexity of the client's situation; not negotiable.
The W. Bruce Miller Revocable Trust owns 75% or more of The Professional Financial. The leadership team of The Professional Financial includes Chief Compliance Officer William Miller. It has 7 employees, 3 of them in advisory roles.
Leadership
William MillerPrincipal & Chief Compliance Officer
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 7 employees
- 3 in advisory functions
- 3 state-registered reps
- 2 insurance agents
- Owns 75% or more of The Professional Financial Company LLC
The W. Bruce Miller Revocable Trust
Control person · since September 2015
William Miller
Trustee · Control person · since April 2015
- Owns 10% to 25% of The Professional Financial Company LLC
The Mary G. Miller Revocable Trust
since September 2015
Mary Miller
Trustee · Control person · since April 2015
The Professional Financial’s regulatory assets grew from $187M (March 2021) to $246M (March 2026); clients rose from 197 to 285 and employees from 5 to 7.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $246M | 285 | 7 | 1 |
| March 2025 | $361M | 245 | 6 | 1 |
| June 2024 | $206M | 252 | 6 | 1 |
| March 2023 | $265M | 240 | 5 | 1 |
| March 2022 | $197M | 331 | 3 | 1 |
| March 2021 | $187M | 197 | 5 | 1 |
Besides its headquarters, The Professional Financial has 0 offices, with 1 listed address in Utah.
Utah · 1 listed address
- 384 W Center St, OremHQ
Contact and registration details
- Legal name
- The Professional Financial Company LLC
- Headquarters
- 384 W Center St, Orem, UT 84057
- Website
- thepfc.com
- Phone
- 801-701-2345
- SEC file
- 801-114491
- Founded
- 2015
- Structure
- Utah LLC
- Fiscal year end
- December
The Professional Financial uses Charles Schwab ($176M, 77%) and Wells Fargo Clearing Services ($53.3M, 23%) as custodians for its separately managed accounts. The Professional Financial does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $176M77%
- Wells Fargo Clearing ServicesWells Fargo Clearing Services, LLC · St. Louis, MO · $53.3M23%
At year end, The Professional Financial’s separately managed accounts were largely in funds (46%) and stocks (33%).
What the accounts hold
- Stocks33%
- Funds46%
- Registered funds33%
- Pooled vehicles13%
- Bonds3%
- Investment grade corporate bonds2%
- State and local bonds1%
- Cash8%
- Other10%
- Alternatives10%
How many clients does The Professional Financial have?
The Professional Financial has 285 clients and manages $246 million for them, as of March 2026. They include 184 individual clients, 71 high-net-worth individuals and 22 other clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 March 2026
What services does The Professional Financial offer?
The Professional Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does The Professional Financial charge?
The Professional Financial charges 0.50%–1.50% a year for its Portfolio Management Fees. Each asset band is charged at its own rate. The fee is billed in advance and is not negotiable.
Source: ADV PART 2A-THE PROFESSIONAL FINANCIAL COMPANY LLC, filed 24 March 2026
Which custodians does The Professional Financial use?
The Professional Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $176M and Wells Fargo Clearing Services, LLC (St. Louis, MO), with $53.3M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 March 2026
How many financial advisors does The Professional Financial have?
The Professional Financial has 3 investment adviser representatives registered with state securities authorities, out of 7 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does The Professional Financial invest in?
At the end of its last fiscal year, The Professional Financial’s separately managed accounts held 33% exchange-traded equities, 33% registered funds (mutual funds, ETFs, BDCs), 13% pooled vehicles (private funds and similar), 10% other, 8% cash and equivalents, 2% investment grade corporate bonds and 1% state and local bonds. The 10% other category is described as: Alternatives.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns The Professional Financial?
The Professional Financial’s direct owners are the W. Bruce Miller Revocable Trust (75% or more) and the Mary G. Miller Revocable Trust (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 24 March 2026
How does The Professional Financial get paid?
The Professional Financial is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is The Professional Financial registered with the SEC?
Yes, The Professional Financial has been registered with the SEC as an investment adviser since 28 January 2019. Its CRD number is 286419 and its SEC file number is 801-114491.
Source: Form ADV Part 1A, Item 1, filed 24 March 2026; IAPD firm record
How do I contact The Professional Financial?
The Professional Financial’s main office is at 384 W Center St, Orem, UT 84057. Its phone number is 801-701-2345. Its website is thepfc.com.