The Advisory Group of San Francisco provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 51–100 clients last fiscal year.
The Advisory Group of San Francisco reports 140 clients. They include 85 high-net-worth individuals, 31 individual clients, and 12 pension and profit-sharing plans. Of its assets, 100.0% ($810M across 392 accounts) are managed with discretion. It advised 2 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 22% | 2% |
| High-net-worth individuals | 61% | 49% |
| Pooled investment vehicles | <1% | 1% |
| Pension and profit-sharing plans | 9% | 25% |
| Charitable organizations | 8% | 23% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 31 | $14.1M | 1.7% | $456K |
| High-net-worth individuals | 85 | $397M | 49.0% | $4.67M |
| Pooled investment vehicles | 1 | $9.29M | 1.1% | $9.29M |
| Pension and profit-sharing plans | 12 | $200M | 24.7% | $16.6M |
| Charitable organizations | 11 | $190M | 23.5% | $17.3M |
| Total | 140 | $810M | 100% | $5.78M |
- Clients
- 31
- Regulatory AUM
- $14.1M
- AUM share
- 1.7%
- Avg. per client
- $456K
- Clients
- 85
- Regulatory AUM
- $397M
- AUM share
- 49.0%
- Avg. per client
- $4.67M
- Clients
- 1
- Regulatory AUM
- $9.29M
- AUM share
- 1.1%
- Avg. per client
- $9.29M
- Clients
- 12
- Regulatory AUM
- $200M
- AUM share
- 24.7%
- Avg. per client
- $16.6M
- Clients
- 11
- Regulatory AUM
- $190M
- AUM share
- 23.5%
- Avg. per client
- $17.3M
Total
- Clients
- 140
- Regulatory AUM
- $810M
- AUM share
- 100%
- Avg. per client
- $5.78M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 2
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
The Advisory Group of San Francisco is paid through a percentage of assets under management, fixed fees (other than subscription fees) and other compensation. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 4 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Negotiated fixed fee generally from $5,000 to $20,000, depending on the scope of services.
- Full-Service Wealth Strategy
- Ongoing discretionary wealth management for clients with over $1,500,000 in managed assets, subject to a minimum fee of $15,000 annually; no percentage rate is stated.
- Limited-Service Wealth Strategy
- Discretionary investment management for clients with over $750,000 in managed assets, subject to a minimum fee of $10,000 annually; no percentage rate is stated.
- WealthStep Portfolio
- Annual fee of 0.85% of assets (85 basis points), charged quarterly in advance, with a $100,000 minimum asset value.
Gregory Patterson owns 75% or more of The Advisory Group of San Francisco. Gregory Patterson is CEO; the leadership team includes Chief Operating Officer Lisette Smith. It has 9 employees, 5 of them in advisory roles.
Leadership
- Gregory PattersonMember, Chief Executive Officer
- Lisette SmithChief Operating Officer, Chief Compliance Officer, SR Advisor
- Roger PattersonFounder/Member
Investment adviser representatives
6 representatives listed in the SEC register as of 9 October 2026.
Staff
- 9 employees
- 5 in advisory functions
- 5 state-registered reps
- Owns 75% or more of The Advisory Group of San Francisco, LLC
Gregory Patterson
Control person · since November 2001
- Owns 10% to 25% of The Advisory Group of San Francisco, LLC
Roger Patterson
since October 1999
The Advisory Group of San Francisco’s regulatory assets fell from $1.06B (June 2021) to $810M (March 2026); clients fell from 160 to 140 and employees rose from 8 to 9.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $810M | 140 | 9 | 6 |
| March 2025 | $825M | 142 | 7 | 7 |
| April 2024 | $831M | 166 | 8 | 5 |
| July 2023 | $730M | 161 | 7 | 6 |
| March 2022 | $1.11B | 159 | 9 | 1 |
| June 2021 | $1.06B | 160 | 8 | 1 |
Besides its headquarters, The Advisory Group of San Francisco has 5 offices (5 private residences, listed without an address), with 1 listed address in California.
California · 1 listed address
- 44 Montgomery St. Suite 300, San FranciscoHQ
Contact and registration details
- Legal name
- The Advisory Group of San Francisco, LLC
- Headquarters
- 44 Montgomery St. Suite 300, San Francisco, CA 94104
- Website
- advisorygroupsf.com
- Phone
- 415-977-1200
- SEC file
- 801-56848
- Structure
- Delaware LLC
- Fiscal year end
- December
The Advisory Group of San Francisco uses Charles Schwab ($668M, 83%) and Charles Schwab ($142M, 17%) as custodians for its separately managed accounts. The Advisory Group of San Francisco has custody of $361M in client assets for 59 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Phoenix, AZ · $668M83%
- Charles SchwabCharles Schwab Bank · San Francisco, CA · $142M17%
At year end, The Advisory Group of San Francisco’s separately managed accounts were mostly in funds (92%).
What the accounts hold
- Stocks4%
- Funds92%
- Bonds1%
- Cash3%
How many clients does The Advisory Group of San Francisco have?
The Advisory Group of San Francisco has 140 clients and manages $810 million for them, as of March 2026. They include 85 high-net-worth individuals, 31 individual clients, and 12 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 18 March 2026
What services does The Advisory Group of San Francisco offer?
The Advisory Group of San Francisco provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does The Advisory Group of San Francisco use?
The Advisory Group of San Francisco’s separately managed account assets are held at Charles Schwab & Co., Inc. (Phoenix, AZ), with $668M and Charles Schwab Bank (San Francisco, CA), with $142M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 18 March 2026
How many financial advisors does The Advisory Group of San Francisco have?
The Advisory Group of San Francisco has 5 investment adviser representatives registered with state securities authorities, out of 9 employees, and 5 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does The Advisory Group of San Francisco invest in?
At the end of its last fiscal year, The Advisory Group of San Francisco’s separately managed accounts held 92% registered funds (mutual funds, ETFs, BDCs), 4% exchange-traded equities, 3% cash and equivalents and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns The Advisory Group of San Francisco?
The Advisory Group of San Francisco’s direct owners are Roger Patterson (10% to 25%) and Gregory Patterson (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 18 March 2026
How does The Advisory Group of San Francisco get paid?
The Advisory Group of San Francisco is paid through a percentage of assets under management, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact The Advisory Group of San Francisco?
The Advisory Group of San Francisco’s main office is at 44 Montgomery St. Suite 300, San Francisco, CA 94104. Its phone number is 415-977-1200. Its website is advisorygroupsf.com.