Taylor Financial Group provides financial planning, portfolio management for individuals and small businesses, and tax planning. Financial planning was provided to 502 clients last fiscal year.
Taylor Financial Group reports 501 clients. They include 395 individual clients, 103 high-net-worth individuals, and 2 corporations and other businesses. Of its assets, 100.0% ($410M across 1,112 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $410M. It advised 2 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 79% | 29% |
| High-net-worth individuals | 21% | 71% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 395 | $117M | 28.6% | $297K |
| High-net-worth individuals | 103 | $292M | 71.2% | $2.83M |
| Charitable organizations | Fewer than 5 | $122 | 0.0% | $122 |
| Corporations and other businesses | Fewer than 5 | $996K | 0.2% | $498K |
| Total | 501 | $410M | 100% | — |
- Clients
- 395
- Regulatory AUM
- $117M
- AUM share
- 28.6%
- Avg. per client
- $297K
- Clients
- 103
- Regulatory AUM
- $292M
- AUM share
- 71.2%
- Avg. per client
- $2.83M
- Clients
- Fewer than 5
- Regulatory AUM
- $122
- AUM share
- 0.0%
- Avg. per client
- $122
- Clients
- Fewer than 5
- Regulatory AUM
- $996K
- AUM share
- 0.2%
- Avg. per client
- $498K
Total
- Clients
- 501
- Regulatory AUM
- $410M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 2
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 502
Taylor Financial Group charges 0.35%–1.00% a year for its Portfolio Management Services (Wrap Fee Program). The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Financial planning is a fixed fee based on an hourly rate of $250, negotiable depending on the complexity and scope of the plan.
John Taylor owns 50% to 75% of Taylor Financial Group. The leadership team of Taylor Financial Group includes President Jay Arce. It has 6 employees, 4 of them in advisory roles.
Leadership
- Jay ArceVice President/Chief Compliance Officer
- John TaylorPresident/Director
Marvin TaylorChairman/Director
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
Staff
- 6 employees
- 4 in advisory functions
- 4 state-registered reps
- Owns 50% to 75% of Taylor Financial Group, Inc.
John Taylor
Control person · since May 1992
- Owns 25% to 50% of Taylor Financial Group, Inc.
Marvin Taylor
Control person · since July 1986
- Owns 10% to 25% of Taylor Financial Group, Inc.
Jay Arce
Control person · since January 2020
Taylor Financial Group’s regulatory assets grew 1.5× from $269M (January 2021) to $410M (February 2026); clients rose from 426 to 501 and employees from 4 to 6.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $410M | 501 | 6 | 1 |
| March 2025 | $365M | 507 | 4 | 1 |
| February 2024 | $313M | 506 | 5 | 1 |
| April 2023 | $274M | 441 | 4 | 1 |
| February 2022 | $317M | 453 | 4 | 1 |
| January 2021 | $269M | 426 | 4 | 1 |
Besides its headquarters, Taylor Financial Group has 0 offices, with 1 listed address in Virginia.
Virginia · 1 listed address
- 3102 Brambleton Avenue., SW, RoanokeHQ
Contact and registration details
- Legal name
- Taylor Financial Group, Inc.
- Headquarters
- 3102 Brambleton Avenue., SW, Roanoke, VA 24018
- Website
- taylorfg.com
- Phone
- 540-774-7971
- @taylor-financial-group-incorp
- SEC file
- 801-61747
- Founded
- 1986
- Structure
- Virginia corporation
- Fiscal year end
- December
Taylor Financial Group uses Pershing ($369M) as custodian for its separately managed accounts. Taylor Financial Group has custody of $256K in client assets for 2 clients.
- PershingPershing LLC · Jersey City, NJ · $369M100%
At year end, Taylor Financial Group’s separately managed accounts were mostly in funds (67%) and stocks (27%). Its reported 13F holdings for the quarter ended 30 June 2026 total $182M across 103 positions; the largest are Vanguard Index Fds (15.7%), Norfolk Southn Corp. (13.8%) and iShares TR (3.3%).
What the accounts hold
- Stocks27%
- Funds67%
- Cash5%
- Other1%
- Variable annuities1%
Reported 13F holdings
- $182M
- Reported 13F value
- 103
- Positions
- 51.0%
- In the 10 largest
- +10.3%
- Value vs. prior quarter
- Vanguard Index Fds · Growth ETF15.7%
- Norfolk Southn Corp.13.8%
- iShares TR · S&P Sml 600 Gwt3.3%
- Apple Inc.3.0%
- iShares TR · Core Divid ETF2.7%
- iShares TR · Select Divid ETF2.6%
- Berkshire Hathaway Inc. Del · CL B New2.6%
- Capital Group Core Balanced2.5%
- Ssga Active ETF TR · ST Str Globa ETF2.4%
- Eli Lilly & CO2.3%
Together, the ten largest are 51.0% of reported value.
How many clients does Taylor Financial Group have?
Taylor Financial Group has 501 clients and manages $410 million for them, as of February 2026. They include 395 individual clients, 103 high-net-worth individuals, and 2 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 February 2026
What services does Taylor Financial Group offer?
Taylor Financial Group provides financial planning, portfolio management for individuals and small businesses, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Taylor Financial Group charge?
Taylor Financial Group charges 0.35%–1.00% a year for its Portfolio Management Services (Wrap Fee Program). The fee is billed in arrears and is negotiable.
Source: TAYLOR FINANCIAL GROUP, INC. WRAP FEE PROGRAM BROCHURE, filed 24 February 2026
Which custodians does Taylor Financial Group use?
Taylor Financial Group’s separately managed account assets are held at Pershing LLC (Jersey City, NJ), with $369M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 February 2026
How many financial advisors does Taylor Financial Group have?
Taylor Financial Group has 4 investment adviser representatives registered with state securities authorities, out of 6 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Taylor Financial Group invest in?
At the end of its last fiscal year, Taylor Financial Group’s separately managed accounts held 67% registered funds (mutual funds, ETFs, BDCs), 27% exchange-traded equities, 5% cash and equivalents and 1% other. The 1% other category is described as: Variable Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Taylor Financial Group?
Taylor Financial Group’s direct owners are Marvin Taylor (25% to 50%), John Taylor (50% to 75%) and Jay Arce (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 24 February 2026
How does Taylor Financial Group get paid?
Taylor Financial Group is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Taylor Financial Group?
Taylor Financial Group’s main office is at 3102 Brambleton Avenue., SW, Roanoke, VA 24018. Its phone number is 540-774-7971. Its website is taylorfg.com.