SWP Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, education planning, and insurance. Financial planning was provided to 101–250 clients last fiscal year.
SWP Financial reports 193 clients. They include 140 individual clients and 53 high-net-worth individuals. Of its assets, 81.4% ($195M across 576 accounts) are managed with discretion; $44.6M across 241 accounts are not. Of its clients, 4% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 73% | 39% |
| High-net-worth individuals | 27% | 61% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 140 | $92.3M | 38.6% | $660K |
| High-net-worth individuals | 53 | $147M | 61.4% | $2.77M |
| Total | 193 | $239M | 100% | $1.24M |
- Clients
- 140
- Regulatory AUM
- $92.3M
- AUM share
- 38.6%
- Avg. per client
- $660K
- Clients
- 53
- Regulatory AUM
- $147M
- AUM share
- 61.4%
- Avg. per client
- $2.77M
Total
- Clients
- 193
- Regulatory AUM
- $239M
- AUM share
- 100%
- Avg. per client
- $1.24M
- Clients outside the U.S.
- 4%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
SWP Financial is paid through a percentage of assets under management and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Fixed engagement fee ranging up to $25,000 per engagement, negotiable; may be invoiced up to 100% of the expected fee on execution.
Philip Smith owns 75% or more of SWP Financial. The leadership team of SWP Financial includes Chief Compliance Officer Philip Smith. It has 4 employees, 3 of them in advisory roles.
Leadership
Philip SmithManaging Member & Chief Compliance Officer
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 4 employees
- 3 in advisory functions
- 3 state-registered reps
- 2 broker-dealer reps
- 3 insurance agents
- Owns 75% or more of SWP Financial LLC
Philip Smith
Control person · since October 2023
SWP Financial’s regulatory assets grew 1.5× from $159M (March 2024) to $239M (July 2026); clients were 193 in both filings and employees were 4 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $239M | 193 | 4 | 3 |
| March 2025 | $200M | 222 | 5 | 1 |
| March 2024 | $159M | 191 | 4 | 1 |
Besides its headquarters, SWP Financial has 2 offices, with 3 listed addresses in California.
California · 3 listed addresses
- 171 Saxony Road, Suite 211, EncinitasHQ
- 1455 Frazee Road, San Diego
- 500 La Terraza BLVD, Escondido
Other business names
SWP Financial has reported 1 other business name to the SEC.
- Salient Wealth Planning
Contact and registration details
- Legal name
- SWP Financial LLC
- Headquarters
- 171 Saxony Road, Suite 211, Encinitas, CA 92024
- Website
- salientwealthplanning.com
- Phone
- 858-768-0096
- @salient-wealth-planning
- SEC file
- 801-128911
- Founded
- 2023
- Structure
- California LLC
- Fiscal year end
- December
SWP Financial uses Fidelity ($266M) as custodian for its separately managed accounts. SWP Financial has custody of $9.21M in client assets for 26 clients.
The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.
- FidelityFidelity Brokerage Services LLC · Boston, MA · $266M100%
At year end, SWP Financial’s separately managed accounts were mostly in stocks (88%). Its reported 13F holdings for the quarter ended 30 June 2026 total $216M across 78 positions; the largest are iShares TR (16.3%), Vanguard Index Fds (7.8%) and Vanguard Index Fds (7.3%).
What the accounts hold
- Stocks88%
- Funds3%
- Cash7%
- Other2%
- Variable annuities and non-traded reits.2%
Reported 13F holdings
- $216M
- Reported 13F value
- 78
- Positions
- 59.2%
- In the 10 largest
- +10.3%
- Value vs. prior quarter
- iShares TR · Core S&P500 ETF16.3%
- Vanguard Index Fds · Value ETF7.8%
- Vanguard Index Fds · Growth ETF7.3%
- iShares TR · Core Univrsl Usd6.4%
- Apple Inc.4.8%
- Blackrock ETF Trust · iShares US Equit4.4%
- iShares TR · US Treas BD ETF4.0%
- Blackrock ETF Trust · Isha IN Ctry ETF2.8%
- Vanguard Scottsdale Fds · Mtg-bkd Secs ETF2.7%
- Blackrock ETF Trust II · Isha Tota RE ETF2.7%
Together, the ten largest are 59.2% of reported value.
How many clients does SWP Financial have?
SWP Financial has 193 clients and manages $239 million for them, as of July 2026. They include 140 individual clients and 53 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 14 July 2026
What services does SWP Financial offer?
SWP Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, education planning, and insurance.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does SWP Financial use?
SWP Financial’s separately managed account assets are held at Fidelity Brokerage Services LLC (Boston, MA), with $266M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 14 July 2026
How many financial advisors does SWP Financial have?
SWP Financial has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does SWP Financial invest in?
At the end of its last fiscal year, SWP Financial’s separately managed accounts held 88% exchange-traded equities, 7% cash and equivalents, 3% registered funds (mutual funds, ETFs, BDCs) and 2% other. The 2% other category is described as: Variable Annuities and Non-Traded Reits.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns SWP Financial?
SWP Financial’s direct owner is Philip Smith (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 14 July 2026
How does SWP Financial get paid?
SWP Financial is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact SWP Financial?
SWP Financial’s main office is at 171 Saxony Road, Suite 211, Encinitas, CA 92024. Its phone number is 858-768-0096. Its website is salientwealthplanning.com.