Sunrise Financial Services provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 1–10 clients last fiscal year.
Sunrise Financial Services reports 271 clients. They include 240 individual clients and 31 high-net-worth individuals. Of its assets, 99.9% ($151M across 672 accounts) are managed with discretion; $117K across 10 accounts are not. It advised 2 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 89% | 62% |
| High-net-worth individuals | 11% | 38% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 240 | $93.4M | 61.7% | $389K |
| High-net-worth individuals | 31 | $57.9M | 38.3% | $1.87M |
| Total | 271 | $151M | 100% | $558K |
- Clients
- 240
- Regulatory AUM
- $93.4M
- AUM share
- 61.7%
- Avg. per client
- $389K
- Clients
- 31
- Regulatory AUM
- $57.9M
- AUM share
- 38.3%
- Avg. per client
- $1.87M
Total
- Clients
- 271
- Regulatory AUM
- $151M
- AUM share
- 100%
- Avg. per client
- $558K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 2
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Sunrise Financial Services is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Financial planning and hourly consultation are billed hourly or as a fixed fee based on complexity, with an estimate given before the work starts; these fees are not negotiable.
Janice Hammond owns 75% or more of Sunrise Financial Services. The leadership team of Sunrise Financial Services includes Chief Compliance Officer Janice Hammond. It has 5 employees, 3 of them in advisory roles.
Staff
- 5 employees
- 3 in advisory functions
- 3 state-registered reps
- 2 broker-dealer reps
- 4 insurance agents
- Owns 75% or more of Sunrise Financial Services LLC
Janice Hammond
Control person · since May 2023
Sunrise Financial Services’ regulatory assets grew from $114M (May 2025) to $151M (April 2026); clients fell from 323 to 271 and employees were 5 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Apr 2026April 2026 | $151M | 271 | 5 | 1 |
| May 2025May 2025 | $114M | 323 | 5 | 1 |
Besides its headquarters, Sunrise Financial Services has 0 offices, with 1 listed address in 1 state.
Washington · 1 listed address
- 431 SW Ambaum BLVD, BurienHQ
Contact and registration details
- Legal name
- Sunrise Financial Services LLC
- Headquarters
- 431 SW Ambaum BLVD, Burien, WA 98166
- Website
- Not reported
- Phone
- 206-420-8520
- SEC file
- 801-132461
- Structure
- Washington LLC
- Fiscal year end
- December
Sunrise Financial Services’ named custodians for separately managed accounts are Fidelity ($151M, 100%) and Capital Group ($117K, 0%). Sunrise Financial Services has custody of $8.38M for 13 clients.
- FidelityFidelity Distributors Company LLC · Smithfield, RI · $151M100%
- Capital GroupCapital Group · Carmel, IN · $117K0%
At year end, Sunrise Financial Services’ separately managed accounts were mostly in funds (84%) and stocks (10%). Its reported 13F holdings for the quarter ended 30 June 2026 total $168M across 587 positions; the largest are Capital Group Dividend Value (13.8%), Invesco Exch Traded FD TR II (9.2%) and iShares TR (5.8%).
What the accounts hold
- Stocks10%
- Funds84%
- Cash6%
How many clients does Sunrise Financial Services have?
Sunrise Financial Services has 271 clients and manages $151 million for them, as of April 2026. They include 240 individual clients and 31 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 15 April 2026
What services does Sunrise Financial Services offer?
Sunrise Financial Services provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Sunrise Financial Services use?
Sunrise Financial Services’ separately managed account assets are held at Fidelity Distributors Company LLC (Smithfield, RI), with $151M and Capital Group (Carmel, IN), with $117K. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 15 April 2026
How many financial advisors does Sunrise Financial Services have?
Sunrise Financial Services has 3 investment adviser representatives registered with state securities authorities, out of 5 employees, and 3 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Sunrise Financial Services invest in?
At the end of its last fiscal year, Sunrise Financial Services’ separately managed accounts held 84% registered funds (mutual funds, ETFs, BDCs), 10% exchange-traded equities and 6% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Sunrise Financial Services?
Sunrise Financial Services’ direct owner is Janice Hammond (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 15 April 2026
How does Sunrise Financial Services get paid?
Sunrise Financial Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Sunrise Financial Services?
Sunrise Financial Services’ main office is at 431 SW Ambaum BLVD, Burien, WA 98166. Its phone number is 206-420-8520.