Starr-Mathews Financial provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Starr-Mathews Financial reports 114 clients. They include 54 individual clients, 54 high-net-worth individuals, and 6 pension and profit-sharing plans. Of its assets, 95.7% ($152M across 214 accounts) are managed with discretion; $6.83M across 19 accounts are not. A wrap fee program the firm both sponsors and manages holds $127M. It advised 5 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 47% | 13% |
| High-net-worth individuals | 47% | 70% |
| Pension and profit-sharing plans | 5% | 18% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 54 | $20.3M | 12.8% | $375K |
| High-net-worth individuals | 54 | $110M | 69.6% | $2.04M |
| Pension and profit-sharing plans | 6 | $28M | 17.7% | $4.67M |
| Total | 114 | $159M | 100% | $1.39M |
- Clients
- 54
- Regulatory AUM
- $20.3M
- AUM share
- 12.8%
- Avg. per client
- $375K
- Clients
- 54
- Regulatory AUM
- $110M
- AUM share
- 69.6%
- Avg. per client
- $2.04M
- Clients
- 6
- Regulatory AUM
- $28M
- AUM share
- 17.7%
- Avg. per client
- $4.67M
Total
- Clients
- 114
- Regulatory AUM
- $159M
- AUM share
- 100%
- Avg. per client
- $1.39M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 5
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Starr-Mathews Financial charges 1.50% a year for its Investment Supervisory Services. The fee is billed in arrears and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial planning
- Fixed fees of $1,500 to $50,000 or hourly fees of $150 to $300, both negotiable and paid in advance.
- Qualified retirement plan ERISA 3(38) or 3(21) fees
- Maximum fees may include asset based fees up to 1.5%, flat fees up to $50,000 and participant fees up to $5 per participant.
Holland Capital Advisors, Inc. owns 50% to 75% of Starr-Mathews Financial and is in turn owned by Jason Holland (75% or more). The leadership team of Starr-Mathews Financial includes Chief Compliance Officer Jason Holland. It has 6 employees.
Staff
- 6 employees
- 6 in advisory functions
- 6 state-registered reps
- 2 insurance agents
- 3 soliciting firms
- Owns 50% to 75% of Starr-Mathews Financial, LLC
Holland Capital Advisors, Inc.
Control person · since September 2006
- Owns 75% or more of Holland Capital Advisors, Inc.
Jason Holland
Control person · since September 2006
- Owns 50% to 75% of Starr-Mathews Financial, LLC
Sma Financial, LLC
Control person · since December 2013
- Owns 25% to 50% of Sma Financial, LLC
James Mathews
Control person · since December 2013
- Owns 25% to 50% of Sma Financial, LLC
Robert Mathews
Control person · since December 2013
- Owns 25% to 50% of Sma Financial, LLC
Barton Mathews
Control person · since December 2013
Warren Mashburn
Owner · since December 2013
Starr-Mathews Financial’s regulatory assets grew from $109M (April 2021) to $159M (March 2026); clients were 114 in both filings and employees were 6 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $159M | 114 | 6 | 2 |
| Mar 2025March 2025 | $139M | 117 | 6 | 2 |
| Mar 2024March 2024 | $127M | 114 | 6 | 2 |
| Mar 2023March 2023 | $113M | 111 | 6 | 2 |
| Mar 2022March 2022 | $130M | 109 | 6 | 2 |
| Apr 2021April 2021 | $109M | 109 | 6 | 2 |
Besides its headquarters, Starr-Mathews Financial has 1 office, with 2 listed addresses in 1 state.
Georgia · 2 listed addresses
- 215 North Piedmont Street, CalhounHQ
- 605 East First Street, Rome
Other business names
Starr-Mathews Financial has reported 1 other business name to the SEC.
- Starr-Mathews Employee Benefits
Contact and registration details
- Legal name
- Starr-Mathews Financial, LLC
- Headquarters
- 215 North Piedmont Street, Calhoun, GA 30701
- Website
- starrbenefits.com
- Phone
- 706-624-4080
- SEC file
- 801-113164
- Structure
- Georgia LLC
- Fiscal year end
- December
Starr-Mathews Financial’s named custodians for separately managed accounts are Charles Schwab ($140M, 89%) and Vanguard Group ($18.2M, 11%). Starr-Mathews Financial does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $140M89%
- Vanguard GroupVanguard Group · Malvern, PA · $18.2M11%
At year end, Starr-Mathews Financial’s separately managed accounts were largely in stocks (38%) and funds (34%).
What the accounts hold
- Stocks38%
- Funds34%
- Bonds26%
- Cash2%
How many clients does Starr-Mathews Financial have?
Starr-Mathews Financial has 114 clients and manages $159 million for them, as of March 2026. They include 54 individual clients, 54 high-net-worth individuals, and 6 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 18 March 2026
What services does Starr-Mathews Financial offer?
Starr-Mathews Financial provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Starr-Mathews Financial charge?
Starr-Mathews Financial charges 1.50% a year for its Investment Supervisory Services. The fee is billed in arrears and is negotiable.
Source: ADV PART 2A STARR-MATHEWS FINANCIAL, LLC, filed 18 March 2026
Which custodians does Starr-Mathews Financial use?
Starr-Mathews Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $140M and Vanguard Group (Malvern, PA), with $18.2M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 18 March 2026
How many financial advisors does Starr-Mathews Financial have?
Starr-Mathews Financial has 6 investment adviser representatives registered with state securities authorities, out of 6 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Starr-Mathews Financial invest in?
At the end of its last fiscal year, Starr-Mathews Financial’s separately managed accounts held 38% exchange-traded equities, 34% registered funds (mutual funds, ETFs, BDCs), 26% U.S. government and agency bonds and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Starr-Mathews Financial?
Starr-Mathews Financial is owned through holding companies by Jason Holland and James and Robert and Barton Mathews. Its direct owners are Holland Capital Advisors, Inc. (50% to 75%) and Sma Financial, LLC (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 18 March 2026
How does Starr-Mathews Financial get paid?
Starr-Mathews Financial is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Starr-Mathews Financial?
Starr-Mathews Financial’s main office is at 215 North Piedmont Street, Calhoun, GA 30701. Its phone number is 706-624-4080. Its website is starrbenefits.com.
