{"url":"https://nivawealth.com/firms/starr-mathews-financial-166199","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/166199","regulatoryAum":158604251,"crd":"166199","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"4080424","suffix":null,"lastName":"HOLLAND","firstName":"JASON","middleName":"EDWARD"},{"crd":"7099196","suffix":null,"lastName":"Holland","firstName":"Max","middleName":"Edward"},{"crd":"4146073","suffix":null,"lastName":"MATHEWS","firstName":"JAMES","middleName":"S"},{"crd":"5367200","suffix":null,"lastName":"MCCANLESS","firstName":"LISA","middleName":"JEANETTE"},{"crd":"4077985","suffix":null,"lastName":"PAYNE","firstName":"DANIEL","middleName":"ANDERSON"},{"crd":"6815235","suffix":null,"lastName":"Saville","firstName":"William","middleName":"Stephen"}],"total":6,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-04-21","regulatoryAum":108757693,"clients":109,"employees":6,"offices":2},{"filedOn":"2022-03-02","regulatoryAum":129752622,"clients":109,"employees":6,"offices":2},{"filedOn":"2023-03-17","regulatoryAum":113373870,"clients":111,"employees":6,"offices":2},{"filedOn":"2024-03-14","regulatoryAum":126723971,"clients":114,"employees":6,"offices":2},{"filedOn":"2025-03-14","regulatoryAum":139122249,"clients":117,"employees":6,"offices":2},{"filedOn":"2026-03-18","regulatoryAum":158604251,"clients":114,"employees":6,"offices":2}],"secFileNumber":"801-113164","legalName":"Starr-Mathews Financial, LLC","displayName":"Starr-Mathews Financial","slug":"starr-mathews-financial-166199","website":"https://starrbenefits.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Georgia limited liability company","fiscalYearEnd":"December","headquarters":{"street":"215 North Piedmont Street","city":"Calhoun","state":"GA","stateName":"Georgia","country":"United States","postalCode":"30701"},"tradeNames":["Starr-Mathews Employee Benefits"],"registration":{"secApproved":"4 May 2018","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":1209223.4907407407,"staff":{"employees":6,"advisory":6,"brokerDealerReps":0,"insuranceAgents":2,"promoters":3},"aum":{"regulatory":158604251,"discretionary":151778236,"discretionaryAccounts":214,"nonDiscretionary":6826015,"nonDiscretionaryAccounts":19,"wrapProgram":126618371,"nonUsClientsPct":0,"nonAumClients":5},"clientTypes":[{"label":"Individuals (other than HNW)","clients":54,"regulatoryAum":20274012},{"label":"High-net-worth individuals","clients":54,"regulatoryAum":110322125},{"label":"Pension and profit-sharing plans","clients":6,"regulatoryAum":28008114}],"feePrograms":[{"role":"main","program":"Investment Supervisory Services","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1020693","versionId":1020693,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-03-18","documentName":"ADV PART 2A STARR-MATHEWS FINANCIAL, LLC","fee_rate_low":1.5,"fee_rate_high":1.5,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial planning","summary":"Fixed fees of $1,500 to $50,000 or hourly fees of $150 to $300, both negotiable and paid in advance.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1020693","versionId":1020693,"submittedOn":"2026-03-18","documentName":"ADV PART 2A STARR-MATHEWS FINANCIAL, LLC"},{"role":"other","program":"Qualified retirement plan ERISA 3(38) or 3(21) fees","summary":"Maximum fees may include asset based fees up to 1.5%, flat fees up to $50,000 and participant fees up to $5 per participant.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1020693","versionId":1020693,"submittedOn":"2026-03-18","documentName":"ADV PART 2A STARR-MATHEWS FINANCIAL, LLC"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T14:37:52.588442+00:00","documents":[{"name":"ADV PART 2A STARR-MATHEWS FINANCIAL, LLC","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1020693","versionId":1020693,"submittedOn":"2026-03-18"},{"name":null,"status":"not_downloaded","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1020694","versionId":1020694,"submittedOn":null}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":140399221},{"name":"Vanguard Group","shortName":"Vanguard Group","location":"Malvern, PA","smaAssets":18205030}],"custodyNote":"Starr-Mathews Financial does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Jason Holland","title":"Chief Compliance Officer","crd":"4080424"}],"ownership":[{"label":"Holland Capital Advisors, Inc.","detail":"Owner in the 50% to 75% ownership band and a control person, since September 2006."},{"label":"Sma Financial, LLC","detail":"Owner in the 50% to 75% ownership band and a control person, since December 2013."},{"label":"Jason Holland","detail":"Indirect owner: a president of Holland Capital Advisors, Inc. in the 75% or more band and a control person, since September 2006.","parent":"Holland Capital Advisors, Inc."},{"label":"James Mathews","detail":"Indirect owner: a owner of Sma Financial, LLC in the 25% to 50% band and a control person, since December 2013.","parent":"Sma Financial, LLC"},{"label":"Warren Mashburn","detail":"Indirect owner: owner of Sma Financial, LLC, since December 2013.","parent":"Sma Financial, LLC"},{"label":"Robert Mathews","detail":"Indirect owner: a owner of Sma Financial, LLC in the 25% to 50% band and a control person, since December 2013.","parent":"Sma Financial, LLC"},{"label":"Barton Mathews","detail":"Indirect owner: a owner of Sma Financial, LLC in the 25% to 50% band and a control person, since December 2013.","parent":"Sma Financial, LLC"}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":1,"privateResidences":0},"listedOfficeAddresses":2,"foreignOffices":[],"officesByState":[{"state":"Georgia","offices":2,"addresses":[{"street":"215 North Piedmont Street","city":"Calhoun","headquarters":true},{"street":"605 East First Street","city":"Rome"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"706-624-4080","stateRegisteredReps":6,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Pension consulting services"],"financialPlanningClients":"0","assetMix":[{"label":"Exchange-traded equity securities","percent":38},{"label":"U.S. government/agency bonds","percent":26},{"label":"Securities issued by registered investment companies or business development companies","percent":34},{"label":"Cash and cash equivalents","percent":2}],"privateFunds":0},"sources":{"adv1FilingDate":"18 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/166199/PDF/166199.pdf","brochureDate":"18 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1020693","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Starr-Mathews Financial have?","answer":"Starr-Mathews Financial has 114 clients and manages $159 million for them, as of March 2026. They include 54 individual clients, 54 high-net-worth individuals, and 6 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 18 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Starr-Mathews Financial offer?","answer":"Starr-Mathews Financial provides financial planning, portfolio management for individuals and small businesses, and pension consulting.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Starr-Mathews Financial charge?","answer":"Starr-Mathews Financial charges 1.50% a year for its Investment Supervisory Services. The fee is billed in arrears and is negotiable.","source":"ADV PART 2A STARR-MATHEWS FINANCIAL, LLC, filed 18 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Starr-Mathews Financial use?","answer":"Starr-Mathews Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $140M and Vanguard Group (Malvern, PA), with $18.2M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 18 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Starr-Mathews Financial have?","answer":"Starr-Mathews Financial has 6 investment adviser representatives registered with state securities authorities, out of 6 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Starr-Mathews Financial invest in?","answer":"At the end of its last fiscal year, Starr-Mathews Financial’s separately managed accounts held 38% exchange-traded equities, 34% registered funds (mutual funds, ETFs, BDCs), 26% U.S. government and agency bonds and 2% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Starr-Mathews Financial?","answer":"Starr-Mathews Financial is owned through holding companies by Jason Holland and James and Robert and Barton Mathews. Its direct owners are Holland Capital Advisors, Inc. (50% to 75%) and Sma Financial, LLC (50% to 75%).","source":"Form ADV Part 1A, Schedules A and B, filed 18 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Starr-Mathews Financial get paid?","answer":"Starr-Mathews Financial is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Starr-Mathews Financial?","answer":"Starr-Mathews Financial’s main office is at 215 North Piedmont Street, Calhoun, GA 30701. Its phone number is 706-624-4080. Its website is starrbenefits.com.","source":"Form ADV Part 1A, Item 1.F, filed 18 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}