NivaLet’s talk

Sowell Financial Services

Wealth managementRIA network

North Little Rock, ARCRD 127145Updated

Sowell Financial Services is an investment adviser based in North Little Rock, AR, registered with the SEC since 2005. It provides financial planning and investment management. Its clients include individual clients, high-net-worth individuals, and corporations and other businesses. Its regulatory assets under management total $4.81 billion, as filed on 22 September 2026.

$4.81B
AUM
6,624
Clients
$682K
AUM per individual client
94
Advisory staff
71
Offices
2.50%
Annual fee
Up to

From Form ADV filed 22 September 2026SEC record

Services and clients

Sowell Financial Services provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 26–50 clients last fiscal year.

Sowell Financial Services reports 6,624 clients. They include 5,880 individual clients, 400 high-net-worth individuals, and 196 corporations and other businesses. Of its assets, 98.5% ($4.74B across 16,699 accounts) are managed with discretion; $70.3M across 64 accounts are not.

Clients and assets by client type
Clients6,624 clients
Assets$4.81B
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)89%47%
High-net-worth individuals6%42%
Pension and profit-sharing plans2%3%
Charitable organizations<1%<1%
Corporations and other businesses3%7%
Client breakdown and activity details
Individuals (other than HNW)
Clients
5,880
Regulatory AUM
$2.25B
AUM share
46.7%
Avg. per client
$382K
High-net-worth individuals
Clients
400
Regulatory AUM
$2.03B
AUM share
42.3%
Avg. per client
$5.09M
Pension and profit-sharing plans
Clients
116
Regulatory AUM
$157M
AUM share
3.3%
Avg. per client
$1.35M
Charitable organizations
Clients
32
Regulatory AUM
$16.8M
AUM share
0.3%
Avg. per client
$524K
Corporations and other businesses
Clients
196
Regulatory AUM
$353M
AUM share
7.3%
Avg. per client
$1.8M

Total

Clients
6,624
Regulatory AUM
$4.81B
AUM share
100%
Avg. per client
$726K
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
26–50

Sowell Financial Services fees and minimums

Sowell Financial Services charges up to 2.50% a year for its Investment management fee; its fees and minimums are set out in its brochures on the SEC website.

Who owns Sowell Financial Services

Merchant Sowell Holdings, LLC owns 75% or more of Sowell Financial Services and is in turn owned by Merchant Wealth Management Holdings 3, LLC (50–75%). The leadership team of Sowell Financial Services includes President Daryl Seaton and Chief Compliance Officer Rodney Kresge. It has 162 employees, 94 of them in advisory roles.

Leadership

  • Daryl Seaton
    President and CEO
  • Rodney Kresge
    Chief Compliance Officer
  • William Sowell
    Founder and Chief Strategy Officer
  • Cynthia Sowell
    EVP

Investment adviser representatives

110 representatives listed in the SEC register as of 9 October 2026.

  • Antonio Joao Adao
  • Morris M. Amiri
  • Oliver Jack Laurence Bakker
  • Chris D Balka
  • James Jon Benet
  • Eric Farokh Billimoria
  • Farokh Bill Billimoria
  • Philip Wayne Bodine
  • Patrick Joseph Bosworth
  • Greggory William Brant
  • Maryanna Elizabeth Braun
  • Brady Brian Buskirk

Staff

  • 162 employees
  • 94 in advisory functions
  • 106 state-registered reps
  • 4 broker-dealer reps
  • 67 insurance agents
  • 16 soliciting firms
Ownership chain
Sowell Financial Services, LLC· the adviser

  • Merchant Sowell Holdings, LLC

    Control person · since June 2026

    Owns 75% or more of Sowell Financial Services, LLC

    • Merchant Wealth Management Holdings 3, LLC

      Control person · since June 2026

      Owns 50% to 75% of Merchant Sowell Holdings, LLC

      • Merchant Wealth Partners, LLC

        Control person · since November 2024

        Owns 75% or more of Merchant Wealth Management Holdings 3, LLC

        • MWP Advisory, LLC

          Manager · Control person · since July 2020

          • Merchant Investment Management, LLC

            Control person · since July 2020

            Owns 75% or more of MWP Advisory, LLC

            • Merchant Investment Management Holdings, LLC

              Control person · since June 2017

              Owns 75% or more of Merchant Investment Management, LLC

  • Sowell Management, Inc

    Control person · since March 2009

    Owns 25% to 50% of Sowell Financial Services, LLC

    • William Sowell

      Control person · since December 2021

      Owns 75% or more of Sowell Management, Inc

Growth and acquisitions

Sowell Financial Services’ regulatory assets grew 1.5× from $3.17B (March 2021) to $4.81B (September 2026); clients fell from 7,619 to 6,624 and employees were 162 in both filings.

By annual filing
Measure
Figures from each annual filing
Sowell Financial Services figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
September 2026$4.81B6,62416271
June 2025$4.23B6,57214671
July 2024$3.33B5,87315771
July 2023$2.81B5,99812256
July 2022$2.78B5,60612456
March 2021$3.17B7,61916056

Offices and registration details

Besides its headquarters, Sowell Financial Services has 70 offices, with 31 listed addresses across 19 states.

Listed office addresses by state

Arkansas · 5 listed addresses

  • 5320 Northshore Drive, North Little RockHQ
  • 1501 North University, Little Rock
  • 658 Cash Road SW, Camden
  • 903 N 47th Street, Rogers
  • 2915 Browns Lane, Jonesboro

Other business names

Sowell Financial Services has reported 60 other business names to the SEC.

  • 10x Wealth Advisors, Inc.
  • Advanced Planning Group
  • Advisory Fiduciary
  • Amicus Financial
  • Apex Asset Advisors, LLC
  • Argentum Financial Collective
  • Barclay Breland Family Office
  • Bellwether Advisory Group, LLC
  • Bravern Wealth
  • Cayucos Wealth
  • Central Coast Wealth Advisors, LLC
  • Charted Capital, LLC
Show all 60 names
  • Clarus Wealth Management
  • Clinton Wealth Management
  • Compensation Designs
  • Dianne Mae Financial
  • Eagle Eye Advisors
  • Ellis Wealth Advisors
  • Exigent Wealth Counselors LLC
  • Fagan Financial Group
  • Fortress Financial
  • Harvest Moon Wealth Advisors
  • Hearthwell Financial
  • Kumquat, LLC
  • Laney Wealth Management
  • Lighthouse Wealth Strategies
  • MT. Baker Capital, L.L.C.
  • Midwest Investment and Business Advisors, PLLC
  • Nesher Wealth
  • Nest Financial LLC
  • North Star Wealth Management LLC
  • Northern Capital Management
  • Poynter Capital Inc.
  • Praesidium Financial Advisors
  • Prescap Advisors LLC
  • Quraishi Wealth Management
  • Rayliant Wealth
  • Reagan Holloway
  • Reflective Wealth
  • Rivers Investment Group
  • Sapphire Wealth Management
  • Solera Asset Managers
  • Solera Asset Managers & Insurance Agency, LLC
  • Southcoast Financial Group
  • Sowell Advisors
  • Sowell Financial Advisors
  • Strategic Financial Planning, LLC
  • Sunset West Advisors, LLC
  • Trek Wealth Solutions
  • Triumphant Portfolio Management, LLC
  • Verdeo Financial & Insurance Strategies
  • Watts Wealth Management
  • Wayfinder Capital, LLC
  • Wealth Management Partners
  • Wealth in Overdrive
  • Wealthcare Advisors
  • Weaver Capital Advisors
  • Willow Oak Wealth
  • Wisdomwealth Financial
  • Xo Advisors

Contact and registration details

Legal name
Sowell Financial Services, LLC
Headquarters
5320 Northshore Drive, North Little Rock, AR 72118
Website
Not reported
Phone
501-219-2434
LinkedIn
@sowell-management-services
X
@Sowell_Mgmt
SEC file
801-63991
Structure
Arkansas LLC
Fiscal year end
December

Custodians

Sowell Financial Services uses Fidelity ($2.99B, 67%) and Charles Schwab ($1.5B, 33%) as custodians for its separately managed accounts. Sowell Financial Services has custody of $1.41B in client assets for 1,754 clients.

Reported separately managed account assets by custodian
$4.5B
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $1.5B33%
  • FidelityFidelity Brokerage Services LLC · Smithfield, RI · $2.99B67%

Investments and reported holdings

At year end, Sowell Financial Services’ separately managed accounts were largely in funds (48%) and stocks (33%). Its reported 13F holdings for the quarter ended 30 June 2026 total $3.06B across 1,162 positions; the largest are Apple Inc. (4.0%), Invesco Qqq TR (2.9%) and Nvidia Corporation (2.7%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks33%
    • Exchange-traded equities32%
    • Non-exchange-traded equities1%
  • Funds48%
    • Registered funds47%
    • Pooled vehicles1%
  • Bonds8%
    • State and local bonds3%
    • Investment grade corporate bonds3%
    • U.S. government and agency bonds2%
  • Cash11%

Reported 13F holdings

$3.06B
Reported 13F value
1,162
Positions
21.5%
In the 10 largest
+13.2%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. Apple Inc.4.0%
  2. Invesco Qqq TR · Unit Ser 12.9%
  3. Nvidia Corporation2.7%
  4. State Str SPDR S&P 500 ETF T · TR Unit2.1%
  5. iShares TR · Core S&P500 ETF1.9%
  6. Microsoft Corp.1.9%
  7. Two Rds Shared TR · Affinity World1.8%
  8. Amazon Com Inc.1.7%
  9. iShares TR · MSCI USA Qlt Fct1.3%
  10. Alphabet Inc. · Cap Stk CL A1.2%

Together, the ten largest are 21.5% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 20 July 2026

Common questions

How many clients does Sowell Financial Services have?

Sowell Financial Services has 6,624 clients and manages $4.81 billion for them, as of September 2026. They include 5,880 individual clients, 400 high-net-worth individuals, and 196 corporations and other businesses.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 22 September 2026

What services does Sowell Financial Services offer?

Sowell Financial Services provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Sowell Financial Services charge?

Sowell Financial Services charges up to 2.50% a year for its Investment management fee.

Source: SOWELL FORM ADV PART 2A BROCHURE, filed 22 September 2026

Which custodians does Sowell Financial Services use?

Sowell Financial Services’ separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $2.99B and Charles Schwab & Co., Inc. (San Francisco, CA), with $1.5B. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 22 September 2026

How many financial advisors does Sowell Financial Services have?

Sowell Financial Services has 106 investment adviser representatives registered with state securities authorities, out of 162 employees, and 94 perform investment advisory functions. 4 employees are registered representatives of a broker-dealer and 67 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Sowell Financial Services invest in?

At the end of its last fiscal year, Sowell Financial Services’ separately managed accounts held 47% registered funds (mutual funds, ETFs, BDCs), 32% exchange-traded equities, 11% cash and equivalents, 3% state and local bonds, 3% investment grade corporate bonds, 2% U.S. government and agency bonds, 1% non-exchange-traded equities and 1% pooled vehicles (private funds and similar).

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Sowell Financial Services?

Sowell Financial Services is owned through a chain of holding companies by William Sowell and Merchant Investment Management Holdings, LLC. Its direct owners are Sowell Management, Inc (25% to 50%) and Merchant Sowell Holdings, LLC (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 22 September 2026

How does Sowell Financial Services get paid?

Sowell Financial Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Is Sowell Financial Services registered with the SEC?

Yes, Sowell Financial Services has been registered with the SEC as an investment adviser since 27 May 2005. Its CRD number is 127145 and its SEC file number is 801-63991.

Source: Form ADV Part 1A, Item 1, filed 22 September 2026; IAPD firm record

How do I contact Sowell Financial Services?

Sowell Financial Services’ main office is at 5320 Northshore Drive, North Little Rock, AR 72118. Its phone number is 501-219-2434.

Source: Form ADV Part 1A, Item 1.F, filed 22 September 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 22 September 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. SOWELL FORM ADV PART 2A BROCHURE, submitted 22 September 2026.
  3. IAPD firm record, CRD 127145.
  4. SEC registered adviser data, annual Form ADV amendments filed 19 March 2021 to 22 September 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 20 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

Download source data (JSON)How this directory is compiledReport a correction