Smithbridge Asset Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for institutions, selecting other managers, business succession planning, education planning, estate planning, insurance, retirement plan services, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.
Smithbridge Asset Management reports 513 clients. They include 339 individual clients, 161 high-net-worth individuals and 7 charitable organizations. Of its assets, 98.0% ($814M across 1,084 accounts) are managed with discretion; $16.9M across 12 accounts are not. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 66% | 14% |
| High-net-worth individuals | 31% | 76% |
| Investment companies | <1% | 4% |
| Pooled investment vehicles | <1% | <1% |
| Pension and profit-sharing plans | <1% | 2% |
| Other client typesCharitable organizations | 1% | 4% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 339 | $119M | 14.3% | $351K |
| High-net-worth individuals | 161 | $634M | 76.4% | $3.94M |
| Investment companies | 1 | $33.3M | 4.0% | $33.3M |
| Pooled investment vehicles | 2 | $800K | 0.1% | $400K |
| Pension and profit-sharing plans | Fewer than 5 | $12.9M | 1.5% | $4.28M |
| Charitable organizations | 7 | $30.6M | 3.7% | $4.37M |
| Total | 513 | $831M | 100% | — |
- Clients
- 339
- Regulatory AUM
- $119M
- AUM share
- 14.3%
- Avg. per client
- $351K
- Clients
- 161
- Regulatory AUM
- $634M
- AUM share
- 76.4%
- Avg. per client
- $3.94M
- Clients
- 1
- Regulatory AUM
- $33.3M
- AUM share
- 4.0%
- Avg. per client
- $33.3M
- Clients
- 2
- Regulatory AUM
- $800K
- AUM share
- 0.1%
- Avg. per client
- $400K
- Clients
- Fewer than 5
- Regulatory AUM
- $12.9M
- AUM share
- 1.5%
- Avg. per client
- $4.28M
- Clients
- 7
- Regulatory AUM
- $30.6M
- AUM share
- 3.7%
- Avg. per client
- $4.37M
Total
- Clients
- 513
- Regulatory AUM
- $831M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Smithbridge Asset Management charges 0.60%–1.00% for its Standard fee schedule. The brochure does not state whether the rate is annual. The fee is billed in advance or in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial planning
- Financial planning is generally a fixed fee of $500 to $10,000, agreed before work starts and negotiable; half is due at the start.
Jonathan Kolle owns 50% to 75% of Smithbridge Asset Management. The leadership team of Smithbridge Asset Management includes President Shawn Keane and Chief Compliance Officer Jonathan Kolle. It has 13 employees, 6 of them in advisory roles.
Leadership
- Shawn KeaneVice President
Jonathan KollePresident-Managing Director and Chief Compliance Officer
Investment adviser representatives
6 representatives listed in the SEC register as of 9 October 2026.
Staff
- 13 employees
- 6 in advisory functions
- 5 state-registered reps
- 2 insurance agents
- Owns 50% to 75% of Smithbridge Asset Management, Inc.
Jonathan Kolle
Control person · since January 2014
- Owns 25% to 50% of Smithbridge Asset Management, Inc.
Shawn Keane
Control person · since March 2018
Smithbridge Asset Management’s regulatory assets grew 2.4× from $339M (May 2021) to $831M (September 2026); clients rose from 243 to 513 and employees from 7 to 13. Between 2022 and 2025, 2 advisory firms joined it. The largest by last filed assets were Morris Capital Advisors ($161M, November 2022) and Bassett Hargrove Investment Counsel ($115M, December 2025, the most recent).
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $831M | 513 | 13 | 2 |
| March 2025 | $666M | 485 | 12 | 3 |
| June 2024 | $613M | 476 | 11 | 2 |
| March 2023 | $528M | 412 | 12 | 1 |
| March 2022 | $453M | 312 | 8 | 1 |
| May 2021 | $339M | 243 | 7 | 1 |
Firms that joined
20251 joined
- Bassett Hargrove Investment CounselLast filed AUM $115M
20221 joined
- Morris Capital AdvisorsLast filed AUM $161M
Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.
Besides its headquarters, Smithbridge Asset Management has 1 office, with 2 listed addresses in Pennsylvania.
Pennsylvania · 2 listed addresses
- 116 Commons Court, Chadds FordHQ
- 601 E. Simpson Street, Mechanicsburg
Contact and registration details
- Legal name
- Smithbridge Asset Management, Inc.
- Headquarters
- 116 Commons Court, Chadds Ford, PA 19317
- Website
- smithbridgeasset.com
- Phone
- 610-361-9141
- @smithbridge-asset-management
- SEC file
- 801-53667
- Founded
- 1997
- Structure
- Delaware corporation
- Fiscal year end
- December
Smithbridge Asset Management uses Charles Schwab ($657M) as custodian for its separately managed accounts. Smithbridge Asset Management does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $657M100%
At year end, Smithbridge Asset Management’s separately managed accounts were mostly in stocks (58%) and funds (35%). Its reported 13F holdings for the quarter ended 30 June 2026 total $734M across 188 positions; the largest are Applied Matls Inc. (5.0%), Apple Inc. (4.9%) and Nvidia Corporation (3.6%).
What the accounts hold
- Stocks58%
- Funds35%
- Bonds3%
- U.S. government and agency bonds1%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash4%
Reported 13F holdings
- $734M
- Reported 13F value
- 188
- Positions
- 33.4%
- In the 10 largest
- +8.9%
- Value vs. prior quarter
- Applied Matls Inc.5.0%
- Apple Inc.4.9%
- Nvidia Corporation3.6%
- Vertiv Holdings CO · Com CL A3.4%
- Vanguard Malvern Fds · Core BD ETF3.2%
- Microsoft Corp.2.9%
- State Str SPDR S&P 500 ETF T · TR Unit2.8%
- Schwab Strategic TR · US Lcap GR ETF2.6%
- State Str SPDR Dow Jones Ind · UT Ser 12.6%
- J P Morgan Exchange Traded F · Active Bond ETF2.5%
Together, the ten largest are 33.4% of reported value.
How many clients does Smithbridge Asset Management have?
Smithbridge Asset Management has 513 clients and manages $831 million for them, as of September 2026. They include 339 individual clients, 161 high-net-worth individuals and 7 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 3 September 2026
What services does Smithbridge Asset Management offer?
Smithbridge Asset Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for institutions, selecting other managers, business succession planning, education planning, estate planning, insurance, retirement plan services, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Smithbridge Asset Management charge?
Smithbridge Asset Management charges 0.60%–1.00% for its Standard fee schedule. The brochure does not state whether the rate is annual. The fee is billed in advance or in arrears and is negotiable.
Which custodians does Smithbridge Asset Management use?
Smithbridge Asset Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $657M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 3 September 2026
How many financial advisors does Smithbridge Asset Management have?
Smithbridge Asset Management has 5 investment adviser representatives registered with state securities authorities, out of 13 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Smithbridge Asset Management invest in?
At the end of its last fiscal year, Smithbridge Asset Management’s separately managed accounts held 58% exchange-traded equities, 35% registered funds (mutual funds, ETFs, BDCs), 4% cash and equivalents, 1% U.S. government and agency bonds, 1% state and local bonds and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Smithbridge Asset Management?
Smithbridge Asset Management’s direct owners are Jonathan Kolle (50% to 75%) and Shawn Keane (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 3 September 2026
How does Smithbridge Asset Management get paid?
Smithbridge Asset Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Smithbridge Asset Management?
Smithbridge Asset Management’s main office is at 116 Commons Court, Chadds Ford, PA 19317. Its phone number is 610-361-9141. Its website is smithbridgeasset.com.