San Blas Advisory provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
San Blas Advisory reports 665 clients. They include 601 individual clients, 63 high-net-worth individuals and 1 investment company. Of its assets, 98.9% ($217M across 654 accounts) are managed with discretion; $2.34M across 11 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 90% | 68% |
| High-net-worth individuals | 9% | 32% |
| Investment companies | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 601 | $149M | 68.2% | $248K |
| High-net-worth individuals | 63 | $69.5M | 31.8% | $1.1M |
| Investment companies | 1 | $32K | 0.0% | $32K |
| Total | 665 | $219M | 100% | $329K |
- Clients
- 601
- Regulatory AUM
- $149M
- AUM share
- 68.2%
- Avg. per client
- $248K
- Clients
- 63
- Regulatory AUM
- $69.5M
- AUM share
- 31.8%
- Avg. per client
- $1.1M
- Clients
- 1
- Regulatory AUM
- $32K
- AUM share
- 0.0%
- Avg. per client
- $32K
Total
- Clients
- 665
- Regulatory AUM
- $219M
- AUM share
- 100%
- Avg. per client
- $329K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
San Blas Advisory charges 1.00%–2.00% a year for its Portfolio Management Programs (Charles Schwab). The fee is billed in advance or in arrears and is negotiable. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- Comprehensive Financial Planning
- Comprehensive financial planning has a maximum fee of $15,000, negotiable, with a portion due on signing and the rest within 30 days of completion.
- Hourly Financial Planning and Consulting
- Hourly financial planning and consulting is billed at a maximum of $200 per hour, negotiable, and billed in arrears.
- Limited Financial Planning
- Limited financial planning has a maximum fee of $200 per hour, negotiable, billed monthly or within 30 days of a written report.
Ifs Group, Inc. owns 75% or more of San Blas Advisory and is in turn owned by Alexys McKenzie (75% or more). The leadership team of San Blas Advisory includes Chief Compliance Officer John Rowoldt. It has 13 employees, 9 of them in advisory roles.
Leadership
- John RowoldtChief Compliance Officer
Investment adviser representatives
11 representatives listed in the SEC register as of 9 October 2026.
Staff
- 13 employees
- 9 in advisory functions
- 9 state-registered reps
- 5 broker-dealer reps
- 3 insurance agents
- 1 soliciting firm
- Owns 75% or more of San Blas Advisory, Inc.
Ifs Group, Inc.
Control person · since March 2022
- Owns 75% or more of Ifs Group, Inc.
Alexys McKenzie
Control person · since June 2015
Besides its headquarters, San Blas Advisory has 4 offices (2 private residences, listed without an address), with 3 listed addresses across 3 states.
Florida · 1 listed address
- 5793a NW 151 Street, Miami Lakes
Georgia · 1 listed address
- 3424 Peachtree Road Ne, Suite 2200, AtlantaHQ
Indiana · 1 listed address
- 200 E Main St., Fort Wayne
Contact and registration details
- Legal name
- San Blas Advisory, Inc.
- Headquarters
- 3424 Peachtree Road Ne, Suite 2200, Atlanta, GA 30326
- Website
- Not reported
- Phone
- 404-704-0406
- SEC file
- 801-136018
- Structure
- Georgia corporation
- Fiscal year end
- December
San Blas Advisory’s named custodian for separately managed accounts is Charles Schwab ($219M). San Blas Advisory does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $219M100%
At year end, San Blas Advisory’s separately managed accounts were largely in stocks (43%) and funds (30%).
What the accounts hold
- Stocks43%
- Funds30%
- Bonds15%
- Investment grade corporate bonds11%
- U.S. government and agency bonds2%
- State and local bonds2%
- Cash13%
How many clients does San Blas Advisory have?
San Blas Advisory has 665 clients and manages $219 million for them, as of August 2026. They include 601 individual clients, 63 high-net-worth individuals and 1 investment company.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 25 August 2026
What services does San Blas Advisory offer?
San Blas Advisory provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does San Blas Advisory charge?
San Blas Advisory charges 1.00%–2.00% a year for its Portfolio Management Programs (Charles Schwab). The fee is billed in advance or in arrears and is negotiable.
Which custodians does San Blas Advisory use?
San Blas Advisory’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $219M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 25 August 2026
How many financial advisors does San Blas Advisory have?
San Blas Advisory has 9 investment adviser representatives registered with state securities authorities, out of 13 employees, and 9 perform investment advisory functions. 5 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does San Blas Advisory invest in?
At the end of its last fiscal year, San Blas Advisory’s separately managed accounts held 43% exchange-traded equities, 30% registered funds (mutual funds, ETFs, BDCs), 13% cash and equivalents, 11% investment grade corporate bonds, 2% U.S. government and agency bonds and 2% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns San Blas Advisory?
San Blas Advisory is owned through a holding company by Alexys McKenzie. Its direct owner is Ifs Group, Inc. (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 25 August 2026
How does San Blas Advisory get paid?
San Blas Advisory is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact San Blas Advisory?
San Blas Advisory’s main office is at 3424 Peachtree Road Ne, Suite 2200, Atlanta, GA 30326. Its phone number is 404-704-0406.