S & D Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.
S & D Financial reports 302 clients. They include 258 individual clients and 44 high-net-worth individuals. Of its assets, 99.5% ($133M across 581 accounts) are managed with discretion; $703K across 7 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 85% | 42% |
| High-net-worth individuals | 15% | 58% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 258 | $56.3M | 42.0% | $218K |
| High-net-worth individuals | 44 | $77.9M | 58.0% | $1.77M |
| Total | 302 | $134M | 100% | $444K |
- Clients
- 258
- Regulatory AUM
- $56.3M
- AUM share
- 42.0%
- Avg. per client
- $218K
- Clients
- 44
- Regulatory AUM
- $77.9M
- AUM share
- 58.0%
- Avg. per client
- $1.77M
Total
- Clients
- 302
- Regulatory AUM
- $134M
- AUM share
- 100%
- Avg. per client
- $444K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
S & D Financial is paid through a percentage of assets under management. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Stand-alone financial planning
- One-time financial planning fees range from $2,500 to $10,000; on-going financial planning fees are fixed, paid monthly, and range between $125 and $2,500.
Dana Dunkelberger owns 75% or more of S & D Financial. Dana Dunkelberger is CEO; the leadership team includes Chief Operating Officer Sabrina Brown and Chief Financial Officer Tyler Dunkelberger. It has 15 employees, 5 of them in advisory roles.
Staff
- 15 employees
- 5 in advisory functions
- 6 state-registered reps
- 5 insurance agents
- Owns 75% or more of S & D Financial, L.L.C.
Dana Dunkelberger
Control person · since July 2024
Besides its headquarters, S & D Financial has 2 offices, with 3 listed addresses in 1 state.
Texas · 3 listed addresses
- 6827 Camp Bullis RD, Ste 402, San AntonioHQ
- 748 W San Antonio, New Braunfels
- 222 Sidney Baker South, Kerrville
Other business names
S & D Financial has reported 3 other business names to the SEC.
- Reliance Financial Partners
- Reliance Retirement
- Reliance Wealth Management
Contact and registration details
- Legal name
- S & D Financial, L.L.C.
- Headquarters
- 6827 Camp Bullis RD, Ste 402, San Antonio, TX 78256
- Phone
- 210-255-3040
- @reliancefinancialpartners
- SEC file
- 801-135117
- Structure
- Texas LLC
- Fiscal year end
- December
S & D Financial’s named custodians for separately managed accounts are Charles Schwab ($126M, 99%) and Fidelity ($1.58M, 1%). S & D Financial does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · El Paso, TX · $126M99%
- FidelityFidelity Distributors Company LLC · Smithfield, RI · $1.58M1%
At year end, S & D Financial’s separately managed accounts were mostly in funds (76%) and stocks (15%).
What the accounts hold
- Stocks15%
- Funds76%
- Bonds3%
- U.S. government and agency bonds1%
- Investment grade corporate bonds1%
- High-yield corporate bonds1%
- Cash6%
How many clients does S & D Financial have?
S & D Financial has 302 clients and manages $134 million for them, as of May 2026. They include 258 individual clients and 44 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 11 May 2026
What services does S & D Financial offer?
S & D Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does S & D Financial use?
S & D Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (El Paso, TX), with $126M and Fidelity Distributors Company LLC (Smithfield, RI), with $1.58M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 11 May 2026
How many financial advisors does S & D Financial have?
S & D Financial has 6 investment adviser representatives registered with state securities authorities, out of 15 employees, and 5 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does S & D Financial invest in?
At the end of its last fiscal year, S & D Financial’s separately managed accounts held 76% registered funds (mutual funds, ETFs, BDCs), 15% exchange-traded equities, 6% cash and equivalents, 1% U.S. government and agency bonds, 1% investment grade corporate bonds and 1% high-yield corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns S & D Financial?
S & D Financial’s direct owner is Dana Dunkelberger (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 11 May 2026
How does S & D Financial get paid?
S & D Financial is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact S & D Financial?
S & D Financial’s main office is at 6827 Camp Bullis RD, Ste 402, San Antonio, TX 78256. Its phone number is 210-255-3040. Its website is reliancefinancialpartners.com.