{"url":"https://nivawealth.com/firms/s-and-d-financial-332415","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/332415","regulatoryAum":134178280,"crd":"332415","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"7255550","suffix":null,"lastName":"Brown","firstName":"Sabrina","middleName":"Lennhoff"},{"crd":"7184224","suffix":null,"lastName":"Christopher","firstName":"Bryce","middleName":"Hudson"},{"crd":"7269035","suffix":null,"lastName":"DUNKELBERGER","firstName":"DANA","middleName":"WILLIAM"},{"crd":"7646750","suffix":null,"lastName":"Dunkelberger","firstName":"Tyler","middleName":"Robert"},{"crd":"7694553","suffix":null,"lastName":"KUSTELSKI","firstName":"KEVIN","middleName":null},{"crd":"7999887","suffix":null,"lastName":"Olivarez","firstName":"Michael","middleName":"Alejandro"},{"crd":"4839676","suffix":null,"lastName":"SUCHY","firstName":"GRACE","middleName":"MARIE"}],"total":7,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"secFileNumber":"801-135117","legalName":"S & D Financial, L.L.C.","displayName":"S & D Financial","slug":"s-and-d-financial-332415","website":"https://reliancefinancialpartners.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/reliancefinancialpartners","founded":null,"organization":"Texas limited liability company","fiscalYearEnd":"December","headquarters":{"street":"6827 Camp Bullis RD, Ste 402","city":"San Antonio","state":"TX","stateName":"Texas","country":"United States","postalCode":"78256"},"tradeNames":["Reliance Financial Partners","Reliance Retirement","Reliance Wealth Management"],"registration":{"secApproved":"12 January 2026","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":444298.940397351,"staff":{"employees":15,"advisory":5,"brokerDealerReps":0,"insuranceAgents":5,"promoters":0},"aum":{"regulatory":134178280,"discretionary":133475628,"discretionaryAccounts":581,"nonDiscretionary":702652,"nonDiscretionaryAccounts":7,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":258,"regulatoryAum":56322687},{"label":"High-net-worth individuals","clients":44,"regulatoryAum":77855593}],"feePrograms":[{"role":"other","program":"Stand-alone financial planning","summary":"One-time financial planning fees range from $2,500 to $10,000; on-going financial planning fees are fixed, paid monthly, and range between $125 and $2,500.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1008573","versionId":1008573,"submittedOn":"2026-02-12","documentName":"PART 2A BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T17:48:53.809028+00:00","documents":[{"name":"PART 2A BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1008573","versionId":1008573,"submittedOn":"2026-02-12"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"El Paso, TX","smaAssets":125892066},{"name":"Fidelity Distributors Company LLC","shortName":"Fidelity","location":"Smithfield, RI","smaAssets":1579273}],"custodyNote":"S & D Financial does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Dana Dunkelberger","title":"Managing Member & Chief Executive Officer","crd":"7269035"},{"name":"Tyler Dunkelberger","title":"Chief Financial Officer and Chief Compliance Officer","crd":"7646750"},{"name":"Sabrina Brown","title":"Chief Operating Officer","crd":"7255550"}],"ownership":[{"label":"Dana Dunkelberger","detail":"Managing member & chief executive officer in the 75% or more ownership band and a control person, since July 2024."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":2,"privateResidences":0},"listedOfficeAddresses":3,"foreignOffices":[],"officesByState":[{"state":"Texas","offices":3,"addresses":[{"street":"6827 Camp Bullis RD, Ste 402","city":"San Antonio","headquarters":true},{"street":"748 W San Antonio","city":"New Braunfels"},{"street":"222 Sidney Baker South","city":"Kerrville"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"210-255-3040","stateRegisteredReps":6,"otherAdviserReps":0,"compensation":["A percentage of assets under management"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Selection of other advisers (including private fund managers)"],"financialPlanningClients":"0","assetMix":[{"label":"Exchange-traded equity securities","percent":15},{"label":"U.S. government/agency bonds","percent":1},{"label":"Investment grade corporate bonds","percent":1},{"label":"Non-investment grade corporate bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":76},{"label":"Cash and cash equivalents","percent":6}],"privateFunds":0},"sources":{"adv1FilingDate":"11 May 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/332415/PDF/332415.pdf","brochureDate":"12 February 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1008573","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does S & D Financial have?","answer":"S & D Financial has 302 clients and manages $134 million for them, as of May 2026. They include 258 individual clients and 44 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 11 May 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does S & D Financial offer?","answer":"S & D Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does S & D Financial use?","answer":"S & D Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (El Paso, TX), with $126M and Fidelity Distributors Company LLC (Smithfield, RI), with $1.58M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 11 May 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does S & D Financial have?","answer":"S & D Financial has 6 investment adviser representatives registered with state securities authorities, out of 15 employees, and 5 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does S & D Financial invest in?","answer":"At the end of its last fiscal year, S & D Financial’s separately managed accounts held 76% registered funds (mutual funds, ETFs, BDCs), 15% exchange-traded equities, 6% cash and equivalents, 1% U.S. government and agency bonds, 1% investment grade corporate bonds and 1% high-yield corporate bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns S & D Financial?","answer":"S & D Financial’s direct owner is Dana Dunkelberger (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 11 May 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does S & D Financial get paid?","answer":"S & D Financial is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact S & D Financial?","answer":"S & D Financial’s main office is at 6827 Camp Bullis RD, Ste 402, San Antonio, TX 78256. Its phone number is 210-255-3040. Its website is reliancefinancialpartners.com.","source":"Form ADV Part 1A, Item 1.F, filed 11 May 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}