RIA Services provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 11–25 clients last fiscal year.
RIA Services reports 511 clients. They include 440 individual clients and 71 high-net-worth individuals. Of its assets, 100.0% ($276M across 1,173 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 86% | 59% |
| High-net-worth individuals | 14% | 41% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 440 | $162M | 58.6% | $368K |
| High-net-worth individuals | 71 | $114M | 41.4% | $1.61M |
| Total | 511 | $276M | 100% | $540K |
- Clients
- 440
- Regulatory AUM
- $162M
- AUM share
- 58.6%
- Avg. per client
- $368K
- Clients
- 71
- Regulatory AUM
- $114M
- AUM share
- 41.4%
- Avg. per client
- $1.61M
Total
- Clients
- 511
- Regulatory AUM
- $276M
- AUM share
- 100%
- Avg. per client
- $540K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
RIA Services charges up to 2.00% for its Investment Management Services. The brochure does not state whether the rate is annual. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting Services
- Financial planning and consulting is charged hourly at $250, or as a fixed fee per project that may be negotiated.
David Lake owns 75% or more of RIA Services. The leadership team of RIA Services includes Chief Compliance Officer David Rosenow. It has 5 employees, 3 of them in advisory roles.
Leadership
- David RosenowMember, Chief Compliance Officer
- David LakeMember
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
- David Scott Lake
- David Leo Rosenow
Staff
- 5 employees
- 3 in advisory functions
- 2 state-registered reps
- 1 insurance agent
- 10 soliciting firms
- Owns 75% or more of RIA Services, LLC
David Lake
Control person · since September 2015
- Owns 10% to 25% of RIA Services, LLC
David Rosenow
Control person · since January 2021
RIA Services’ regulatory assets grew 1.6× from $170M (March 2021) to $276M (March 2026); clients rose from 394 to 511 and employees from 4 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $276M | 511 | 5 | 1 |
| March 2025 | $222M | 455 | 3 | 1 |
| February 2024 | $206M | 452 | 3 | 1 |
| February 2023 | $195M | 441 | 3 | 1 |
| February 2022 | $215M | 432 | 3 | 1 |
| March 2021 | $170M | 394 | 4 | 1 |
Besides its headquarters, RIA Services has 0 offices, with 1 listed address in Wisconsin.
Wisconsin · 1 listed address
- 1755 W. Paradise DR., West BendHQ
Other business names
RIA Services has reported 1 other business name to the SEC.
- CWP Private Wealth Management
Contact and registration details
- Legal name
- RIA Services, LLC
- Headquarters
- 1755 W. Paradise DR., West Bend, WI 53095
- Website
- cwpwealth.com
- Phone
- 262-226-2729
- SEC file
- 801-120760
- Structure
- Wisconsin LLC
- Fiscal year end
- December
RIA Services uses Charles Schwab ($111M) as custodian for its separately managed accounts. RIA Services does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Orlando, FL · $111M100%
At year end, RIA Services’ separately managed accounts were mostly in stocks (93%).
What the accounts hold
- Stocks93%
- Cash5%
- Other2%
- Assets held away2%
How many clients does RIA Services have?
RIA Services has 511 clients and manages $276 million for them, as of March 2026. They include 440 individual clients and 71 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 25 March 2026
What services does RIA Services offer?
RIA Services provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does RIA Services charge?
RIA Services charges up to 2.00% for its Investment Management Services. The brochure does not state whether the rate is annual. The fee is billed in arrears and is negotiable.
Source: ADV PART 2, filed 25 March 2026
Which custodians does RIA Services use?
RIA Services’ separately managed account assets are held at Charles Schwab & Co., Inc. (Orlando, FL), with $111M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 25 March 2026
How many financial advisors does RIA Services have?
RIA Services has 2 investment adviser representatives registered with state securities authorities, out of 5 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does RIA Services invest in?
At the end of its last fiscal year, RIA Services’ separately managed accounts held 93% exchange-traded equities, 5% cash and equivalents and 2% other. The 2% other category is described as: Assets Held Away.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns RIA Services?
RIA Services’ direct owners are David Lake (75% or more) and David Rosenow (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 25 March 2026
How does RIA Services get paid?
RIA Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact RIA Services?
RIA Services’ main office is at 1755 W. Paradise DR., West Bend, WI 53095. Its phone number is 262-226-2729. Its website is cwpwealth.com.