Reyes Financial Architecture provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 51–100 clients last fiscal year.
Reyes Financial Architecture reports 170 clients. They include 117 high-net-worth individuals and 53 individual clients. Of its assets, 100.0% ($196M across 170 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 31% | 10% |
| High-net-worth individuals | 69% | 90% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 53 | $20.1M | 10.2% | $379K |
| High-net-worth individuals | 117 | $176M | 89.8% | $1.51M |
| Total | 170 | $196M | 100% | $1.15M |
- Clients
- 53
- Regulatory AUM
- $20.1M
- AUM share
- 10.2%
- Avg. per client
- $379K
- Clients
- 117
- Regulatory AUM
- $176M
- AUM share
- 89.8%
- Avg. per client
- $1.51M
Total
- Clients
- 170
- Regulatory AUM
- $196M
- AUM share
- 100%
- Avg. per client
- $1.15M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Reyes Financial Architecture charges 1.50%–2.45% a year for its Asset Management. The fee is billed in advance and is negotiable.
Fee details and sources
Julie Reyes owns 75% or more of Reyes Financial Architecture. The leadership team of Reyes Financial Architecture includes President Julie Reyes. It has 5 employees, 4 of them in advisory roles.
Leadership
Julie ReyesPresident/Chief Financial Officer/Chief Compliance Officer
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
Staff
- 5 employees
- 4 in advisory functions
- 4 state-registered reps
- 2 insurance agents
- Owns 75% or more of Reyes Financial Architecture Inc.
Julie Reyes
Control person · since March 2009
Reyes Financial Architecture’s regulatory assets grew 1.9× from $101M (April 2022) to $196M (March 2026); clients rose from 117 to 170 and employees from 4 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $196M | 170 | 5 | 1 |
| March 2025 | $157M | 160 | 5 | 1 |
| March 2024 | $135M | 143 | 5 | 1 |
| March 2023 | $116M | 133 | 4 | 1 |
| April 2022 | $101M | 117 | 4 | 1 |
Besides its headquarters, Reyes Financial Architecture has 0 offices, with 1 listed address in California.
California · 1 listed address
- 4660 La Jolla Village Drive, Suite 725, San DiegoHQ
Contact and registration details
- Legal name
- Reyes Financial Architecture Inc.
- Headquarters
- 4660 La Jolla Village Drive, Suite 725, San Diego, CA 92122
- Website
- reyesplan.com
- Phone
- 858-597-1966
- SEC file
- 801-125730
- Structure
- California corporation
- Fiscal year end
- December
Reyes Financial Architecture uses Charles Schwab ($195M, 99%) and Fidelity ($1M, 1%) as custodians for its separately managed accounts. Reyes Financial Architecture does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $195M99%
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $1M1%
At year end, Reyes Financial Architecture’s separately managed accounts were mostly in stocks (85%) and funds (10%). Its reported 13F holdings for the quarter ended 30 June 2026 total $179M across 317 positions; the largest are First TR Exchng Traded FD VI (11.8%), SPDR Series Trust (7.4%) and Wisdomtree TR (6.1%).
What the accounts hold
- Stocks85%
- Funds10%
- Registered funds5%
- Pooled vehicles5%
- Cash5%
Reported 13F holdings
- $179M
- Reported 13F value
- 317
- Positions
- 60.5%
- In the 10 largest
- +45.9%
- Value vs. prior quarter
- First TR Exchng Traded FD VI · FT Ladd Buff ETF11.8%
- SPDR Series Trust · ST Str Blo 1 ETF7.4%
- Wisdomtree TR · Floatng Rat Trea6.1%
- iShares TR · iShares Biotech5.6%
- Select Sector SPDR TR · ST Str Indl ETF5.4%
- Invesco Qqq TR · Unit Ser 15.0%
- Invesco Exchange Traded FD T · S&P500 Eql Wgt5.0%
- State Str SPDR Dow Jones Ind · UT Ser 14.9%
- State Str SPDR S&P 500 ETF T · TR Unit4.7%
- Thor Finl Technologies TR · Adapt Dynam ETF4.7%
Together, the ten largest are 60.5% of reported value.
How many clients does Reyes Financial Architecture have?
Reyes Financial Architecture has 170 clients and manages $196 million for them, as of March 2026. They include 117 high-net-worth individuals and 53 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 12 March 2026
What services does Reyes Financial Architecture offer?
Reyes Financial Architecture provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Reyes Financial Architecture charge?
Reyes Financial Architecture charges 1.50%–2.45% a year for its Asset Management. The fee is billed in advance and is negotiable.
Which custodians does Reyes Financial Architecture use?
Reyes Financial Architecture’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $195M and Fidelity Brokerage Services LLC (Smithfield, RI), with $1M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 12 March 2026
How many financial advisors does Reyes Financial Architecture have?
Reyes Financial Architecture has 4 investment adviser representatives registered with state securities authorities, out of 5 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Reyes Financial Architecture invest in?
At the end of its last fiscal year, Reyes Financial Architecture’s separately managed accounts held 85% exchange-traded equities, 5% registered funds (mutual funds, ETFs, BDCs), 5% pooled vehicles (private funds and similar) and 5% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Reyes Financial Architecture?
Reyes Financial Architecture’s direct owner is Julie Reyes (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 12 March 2026
How does Reyes Financial Architecture get paid?
Reyes Financial Architecture is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Reyes Financial Architecture?
Reyes Financial Architecture’s main office is at 4660 La Jolla Village Drive, Suite 725, San Diego, CA 92122. Its phone number is 858-597-1966. Its website is reyesplan.com.