Red Seven provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 101–250 clients last fiscal year.
Red Seven reports 261 clients. They include 231 individual clients, 23 high-net-worth individuals and 4 charitable organizations. Of its assets, 100.0% ($104M across 823 accounts) are managed with discretion. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 89% | 54% |
| High-net-worth individuals | 9% | 41% |
| Pension and profit-sharing plans | 1% | 3% |
| Charitable organizations | 2% | 2% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 231 | $56.5M | 54.2% | $245K |
| High-net-worth individuals | 23 | $42.8M | 41.0% | $1.86M |
| Pension and profit-sharing plans | Fewer than 5 | $2.67M | 2.6% | $889K |
| Charitable organizations | Fewer than 5 | $2.4M | 2.3% | $599K |
| Total | 261 | $104M | 100% | — |
- Clients
- 231
- Regulatory AUM
- $56.5M
- AUM share
- 54.2%
- Avg. per client
- $245K
- Clients
- 23
- Regulatory AUM
- $42.8M
- AUM share
- 41.0%
- Avg. per client
- $1.86M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.67M
- AUM share
- 2.6%
- Avg. per client
- $889K
- Clients
- Fewer than 5
- Regulatory AUM
- $2.4M
- AUM share
- 2.3%
- Avg. per client
- $599K
Total
- Clients
- 261
- Regulatory AUM
- $104M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Red Seven charges 0.50%–1.00% a year for its Portfolio Management Services. The fee is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- The standard fixed fee for a client financial plan is $1,500, negotiable.
- Multi-Employer Retirement Plans
- Multi-employer retirement plans may be charged up to 1.50% a year, with no maximum annual fee.
John Richardson owns 50% to 75% of Red Seven. Jerod Fenton is CEO; the leadership team includes Chief Financial Officer John Richardson. It has 4 employees.
Staff
- 4 employees
- 4 in advisory functions
- 4 state-registered reps
- 3 insurance agents
- Owns 50% to 75% of Red Seven
John Richardson
Control person · since May 2013
- Owns 50% to 75% of Red Seven
Jerod Fenton
Control person · since May 2013
Besides its headquarters, Red Seven has 1 office (1 private residence, listed without an address), with 1 listed address in 1 state.
California · 1 listed address
- 960 Canterbury Place Suite 380, EscondidoHQ
Contact and registration details
- Legal name
- Red Seven
- Headquarters
- 960 Canterbury Place Suite 380, Escondido, CA 92025
- Website
- red7wm.com
- Phone
- 760-705-3520
- SEC file
- 801-136524
- Structure
- California corporation
- Fiscal year end
- December
Red Seven’s named custodian for separately managed accounts is Folio Investments ($100M). Red Seven does not have custody of client assets.
- Folio InvestmentsFolio Investments, Inc. · McLean, VA · $100M100%
At year end, Red Seven’s separately managed accounts were mostly in funds (89%).
What the accounts hold
- Stocks5%
- Funds89%
- Bonds3%
- Cash3%
How many clients does Red Seven have?
Red Seven has 261 clients and manages $104 million for them, as of June 2026. They include 231 individual clients, 23 high-net-worth individuals and 4 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 23 June 2026
What services does Red Seven offer?
Red Seven provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Red Seven charge?
Red Seven charges 0.50%–1.00% a year for its Portfolio Management Services. The fee is negotiable.
Which custodians does Red Seven use?
Red Seven’s separately managed account assets are held at Folio Investments, Inc. (McLean, VA), with $100M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 23 June 2026
How many financial advisors does Red Seven have?
Red Seven has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Red Seven invest in?
At the end of its last fiscal year, Red Seven’s separately managed accounts held 89% registered funds (mutual funds, ETFs, BDCs), 5% exchange-traded equities, 3% U.S. government and agency bonds and 3% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Red Seven?
Red Seven’s direct owners are John Richardson (50% to 75%) and Jerod Fenton (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 23 June 2026
How does Red Seven get paid?
Red Seven is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Red Seven?
Red Seven’s main office is at 960 Canterbury Place Suite 380, Escondido, CA 92025. Its phone number is 760-705-3520. Its website is red7wm.com.
