{"url":"https://nivawealth.com/firms/red-seven-168542","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/168542","regulatoryAum":104395000,"crd":"168542","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"7879788","suffix":null,"lastName":"Allardice","firstName":"Kristina","middleName":"Clara Kemper"},{"crd":"4758999","suffix":null,"lastName":"FENTON","firstName":"JEROD","middleName":"CLAYTON"},{"crd":"1533552","suffix":null,"lastName":"GUNTHER","firstName":"KEITH","middleName":"RYAN"},{"crd":"4372570","suffix":"JR","lastName":"RICHARDSON","firstName":"JOHN","middleName":"EDWARD"},{"crd":"7960135","suffix":null,"lastName":"Scappaticci","firstName":"Rosario","middleName":null},{"crd":"6379474","suffix":null,"lastName":"THOMSEN","firstName":"DEREK","middleName":"ROBERT"}],"total":6,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"secFileNumber":"801-136524","legalName":"Red Seven","displayName":"Red Seven","slug":"red-seven-168542","website":"https://red7wm.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"California corporation","fiscalYearEnd":"December","headquarters":{"street":"960 Canterbury Place Suite 380","city":"Escondido","state":"CA","stateName":"California","country":"United States","postalCode":"92025"},"tradeNames":[],"registration":{"secApproved":"22 June 2026","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":391070.86614173226,"staff":{"employees":4,"advisory":4,"brokerDealerReps":0,"insuranceAgents":3,"promoters":0},"aum":{"regulatory":104395000,"discretionary":104395000,"discretionaryAccounts":823,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":1,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":231,"regulatoryAum":56540000},{"label":"High-net-worth individuals","clients":23,"regulatoryAum":42792000},{"label":"Pension and profit-sharing plans","clients":3,"fewerThan5":true,"regulatoryAum":2666000},{"label":"Charitable organizations","clients":4,"fewerThan5":true,"regulatoryAum":2397000}],"feePrograms":[{"role":"main","program":"Portfolio Management Services","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1061072","versionId":1061072,"ratePeriod":"annual","fee_billing":null,"submittedOn":"2026-10-14","documentName":"ADV PART 2A","fee_rate_low":0.5,"fee_rate_high":1,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial Planning","summary":"The standard fixed fee for a client financial plan is $1,500, negotiable.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1061072","versionId":1061072,"submittedOn":"2026-10-14","documentName":"ADV PART 2A"},{"role":"other","program":"Multi-Employer Retirement Plans","summary":"Multi-employer retirement plans may be charged up to 1.50% a year, with no maximum annual fee.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1061072","versionId":1061072,"submittedOn":"2026-10-14","documentName":"ADV PART 2A"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T14:46:05.00094+00:00","documents":[{"name":"ADV PART 2A","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1061072","versionId":1061072,"submittedOn":"2026-10-14"}]},"custodians":[{"name":"Folio Investments, Inc.","shortName":"Folio Investments","location":"McLean, VA","smaAssets":100414000}],"custodyNote":"Red Seven does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Jerod Fenton","title":"Chief Executive Officer","crd":"4758999"},{"name":"John Richardson","title":"Chief Financial Officer and Chief Compliance Officer","crd":"4372570"}],"ownership":[{"label":"John Richardson","detail":"Chief financial officer and chief compliance officer in the 50% to 75% ownership band and a control person, since May 2013."},{"label":"Jerod Fenton","detail":"Chief executive officer in the 50% to 75% ownership band and a control person, since May 2013."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":1,"privateResidences":1},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"California","offices":1,"addresses":[{"street":"960 Canterbury Place Suite 380","city":"Escondido","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"760-705-3520","stateRegisteredReps":4,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Pension consulting services","Selection of other advisers (including private fund managers)"],"financialPlanningClients":"101-250","assetMix":[{"label":"Exchange-traded equity securities","percent":5},{"label":"U.S. government/agency bonds","percent":3},{"label":"Securities issued by registered investment companies or business development companies","percent":89},{"label":"Cash and cash equivalents","percent":3}],"privateFunds":0},"sources":{"adv1FilingDate":"23 June 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/168542/PDF/168542.pdf","brochureDate":"14 October 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1061072","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Red Seven have?","answer":"Red Seven has 261 clients and manages $104 million for them, as of June 2026. They include 231 individual clients, 23 high-net-worth individuals and 4 charitable organizations.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 23 June 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Red Seven offer?","answer":"Red Seven provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Red Seven charge?","answer":"Red Seven charges 0.50%–1.00% a year for its Portfolio Management Services. The fee is negotiable.","source":"ADV PART 2A, filed 14 October 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Red Seven use?","answer":"Red Seven’s separately managed account assets are held at Folio Investments, Inc. (McLean, VA), with $100M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 23 June 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Red Seven have?","answer":"Red Seven has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Red Seven invest in?","answer":"At the end of its last fiscal year, Red Seven’s separately managed accounts held 89% registered funds (mutual funds, ETFs, BDCs), 5% exchange-traded equities, 3% U.S. government and agency bonds and 3% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Red Seven?","answer":"Red Seven’s direct owners are John Richardson (50% to 75%) and Jerod Fenton (50% to 75%).","source":"Form ADV Part 1A, Schedules A and B, filed 23 June 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Red Seven get paid?","answer":"Red Seven is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Red Seven?","answer":"Red Seven’s main office is at 960 Canterbury Place Suite 380, Escondido, CA 92025. Its phone number is 760-705-3520. Its website is red7wm.com.","source":"Form ADV Part 1A, Item 1.F, filed 23 June 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}