R. S. Crum provides financial planning, portfolio management for individuals and small businesses, estate planning, retirement plan services, and tax planning. Financial planning was provided to 51–100 clients last fiscal year.
R. S. Crum reports 332 clients. They include 186 high-net-worth individuals, 142 individual clients and 4 charitable organizations. Of its assets, 97.4% ($702M across 941 accounts) are managed with discretion; $18.5M across 30 accounts are not. Of its clients, 1% are outside the U.S. It advised 5 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 43% | 8% |
| High-net-worth individuals | 56% | 92% |
| Charitable organizations | 1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 142 | $55M | 7.6% | $387K |
| High-net-worth individuals | 186 | $666M | 92.4% | $3.58M |
| Charitable organizations | 4 | $78.1K | 0.0% | $19.5K |
| Total | 332 | $721M | 100% | $2.17M |
- Clients
- 142
- Regulatory AUM
- $55M
- AUM share
- 7.6%
- Avg. per client
- $387K
- Clients
- 186
- Regulatory AUM
- $666M
- AUM share
- 92.4%
- Avg. per client
- $3.58M
- Clients
- 4
- Regulatory AUM
- $78.1K
- AUM share
- 0.0%
- Avg. per client
- $19.5K
Total
- Clients
- 332
- Regulatory AUM
- $721M
- AUM share
- 100%
- Avg. per client
- $2.17M
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 5
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
R. S. Crum charges 0.25%–1.00% a year for its Assets Under Management Fee. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Limited-Duration Financial Planning
- Engagements of up to one year for financial planning are charged a flat fee agreed with the client before the work begins.
Mark Rylance owns 50% to 75% of R. S. Crum. It has 9 employees, 4 of them in advisory roles.
Leadership
Mark RylanceCEO, Trustee of the Rylance Family Trust DTD 9/29/2003
Daniel SextonCCO (Since 2011), Trustee of Daniel and Kristina Sexton Family Living Trust of 2016 DTD 06/29/2016 (Since 2016)
Jon TheriaultCFO, Trustee of the Theriault Family Living Trust DTD 10/05/2007- Holly RylanceTrustee of the Rylance Family Trust DTD 9/29/2003
- Kirsten TheriaultTrustee of the Theriault Family Trust DTD 10/05/2007
- Kristina SextonTrustee of Daniel and Kristina Sexton Family Living Trust of 2016 DTD 06/29/2016
Investment adviser representatives
6 representatives listed in the SEC register as of 9 October 2026.
Staff
- 9 employees
- 4 in advisory functions
- 3 state-registered reps
- Owns 50% to 75% of R. S. Crum, Inc.
Mark Rylance
Control person · since July 2011
- Owns 50% to 75% of R. S. Crum, Inc.
The Rylance Family Trust DTD 9/29/2003
since July 2011
- Owns 50% to 75% of R. S. Crum, Inc.
Holly Rylance
since July 2011
- Owns 25% to 50% of R. S. Crum, Inc.
Jon Theriault
Control person · since July 2011
- Owns 25% to 50% of R. S. Crum, Inc.
The Theriault Family Trust DTD 10/05/2007
since July 2011
- Owns 25% to 50% of R. S. Crum, Inc.
Kirsten Theriault
since July 2011
- Owns 10% to 25% of R. S. Crum, Inc.
Daniel Sexton
Control person · since July 2011
- Owns 10% to 25% of R. S. Crum, Inc.
Daniel and Kristina Sexton Family Living Trust of 2016 DTD 06/29/2016
since December 2016
- Owns 10% to 25% of R. S. Crum, Inc.
Kristina Sexton
since December 2016
R. S. Crum’s regulatory assets grew from $555M (March 2021) to $721M (September 2026); clients rose from 286 to 332 and employees were 9 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $721M | 332 | 9 | 1 |
| March 2025 | $617M | 319 | 8 | 1 |
| March 2024 | $586M | 315 | 7 | 1 |
| June 2023 | $528M | 304 | 9 | 1 |
| June 2022 | $617M | 296 | 9 | 1 |
| March 2021 | $555M | 286 | 9 | 1 |
Besides its headquarters, R. S. Crum has 0 offices, with 1 listed address in California.
California · 1 listed address
- 4 Upper Newport Plaza Drive, Suite 201, Newport BeachHQ
Contact and registration details
- Legal name
- R. S. Crum, Inc.
- Headquarters
- 4 Upper Newport Plaza Drive, Suite 201, Newport Beach, CA 92660
- Website
- rscrum.com
- Phone
- 949-428-9696
- @rs-crum-inc.
- SEC file
- 801-72672
- Founded
- 1976
- Structure
- California corporation
- Fiscal year end
- December
R. S. Crum uses Charles Schwab ($692M) as custodian for its separately managed accounts. R. S. Crum has custody of $262M in client assets for 256 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $692M100%
At year end, R. S. Crum’s separately managed accounts were mostly in funds (83%) and stocks (13%). Its reported 13F holdings for the quarter ended 30 June 2026 total $533M across 103 positions; the largest are Vanguard BD Index Fds (18.3%), Dimensional ETF Trust (11.6%) and Dimensional ETF Trust (10.8%).
What the accounts hold
- Stocks13%
- Funds83%
- Bonds2%
- U.S. government and agency bonds1%
- State and local bonds1%
- Cash2%
Reported 13F holdings
- $533M
- Reported 13F value
- 103
- Positions
- 74.5%
- In the 10 largest
- +3.2%
- Value vs. prior quarter
- Vanguard BD Index Fds · Short Trm Bond18.3%
- Dimensional ETF Trust · US Equi Mark ETF11.6%
- Dimensional ETF Trust · US Cor Equ 2 ETF10.8%
- Dimensional ETF Trust · Intl Core Equity8.5%
- Dimensional ETF Trust · Emerging Mkts CO5.1%
- Dimensional ETF Trust · US Mktwide Value4.9%
- Dimensional ETF Trust · US Targeted Vlu4.3%
- Vanguard Index Fds · Sml CP Grw ETF3.8%
- Dimensional ETF Trust · Global Real Est3.7%
- SPDR Gold TR · Gold Shs3.6%
Together, the ten largest are 74.5% of reported value.
How many clients does R. S. Crum have?
R. S. Crum has 332 clients and manages $721 million for them, as of September 2026. They include 186 high-net-worth individuals, 142 individual clients and 4 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 9 September 2026
What services does R. S. Crum offer?
R. S. Crum provides financial planning, portfolio management for individuals and small businesses, estate planning, retirement plan services, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does R. S. Crum charge?
R. S. Crum charges 0.25%–1.00% a year for its Assets Under Management Fee. The fee is billed in advance and is negotiable.
Source: RSCRUM_ADV_PART_2A_INCLUDING_2B_MARCH 2026, filed 9 September 2026
Which custodians does R. S. Crum use?
R. S. Crum’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $692M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 9 September 2026
How many financial advisors does R. S. Crum have?
R. S. Crum has 3 investment adviser representatives registered with state securities authorities, out of 9 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does R. S. Crum invest in?
At the end of its last fiscal year, R. S. Crum’s separately managed accounts held 83% registered funds (mutual funds, ETFs, BDCs), 13% exchange-traded equities, 2% cash and equivalents, 1% U.S. government and agency bonds and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns R. S. Crum?
R. S. Crum’s direct owners are Mark Rylance (50% to 75%), Jon Theriault (25% to 50%), Daniel Sexton (10% to 25%), the Rylance Family Trust DTD 9/29/2003 (50% to 75%), Holly Rylance (50% to 75%), the Theriault Family Trust DTD 10/05/2007 (25% to 50%), Kirsten Theriault (25% to 50%), Daniel and Kristina Sexton Family Living Trust of 2016 DTD 06/29/2016 (10% to 25%), and Kristina Sexton (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 9 September 2026
How does R. S. Crum get paid?
R. S. Crum is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is R. S. Crum registered with the SEC?
Yes, R. S. Crum has been registered with the SEC as an investment adviser since 15 July 2011. Its CRD number is 158621 and its SEC file number is 801-72672.
Source: Form ADV Part 1A, Item 1, filed 9 September 2026; IAPD firm record
How do I contact R. S. Crum?
R. S. Crum’s main office is at 4 Upper Newport Plaza Drive, Suite 201, Newport Beach, CA 92660. Its phone number is 949-428-9696. Its website is rscrum.com.