Prince Asset Management provides portfolio management for individuals and small businesses.
Prince Asset Management reports 138 clients. They include 99 individual clients, 35 high-net-worth individuals, and 2 pension and profit-sharing plans. Of its assets, 100.0% ($138M across 271 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 72% | 28% |
| High-net-worth individuals | 25% | 70% |
| Pension and profit-sharing plans | 1% | <1% |
| Corporations and other businesses | 1% | 2% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 99 | $38.2M | 27.7% | $386K |
| High-net-worth individuals | 35 | $96.1M | 69.8% | $2.75M |
| Pension and profit-sharing plans | 2 | $138K | 0.1% | $69K |
| Corporations and other businesses | 2 | $3.25M | 2.4% | $1.63M |
| Total | 138 | $138M | 100% | $998K |
- Clients
- 99
- Regulatory AUM
- $38.2M
- AUM share
- 27.7%
- Avg. per client
- $386K
- Clients
- 35
- Regulatory AUM
- $96.1M
- AUM share
- 69.8%
- Avg. per client
- $2.75M
- Clients
- 2
- Regulatory AUM
- $138K
- AUM share
- 0.1%
- Avg. per client
- $69K
- Clients
- 2
- Regulatory AUM
- $3.25M
- AUM share
- 2.4%
- Avg. per client
- $1.63M
Total
- Clients
- 138
- Regulatory AUM
- $138M
- AUM share
- 100%
- Avg. per client
- $998K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Prince Asset Management charges 1.00% a year for its Investment Management Services. The fee is billed in advance, is negotiable and requires an account of at least $500,000. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Held-away account management
- Accounts held away from the firm and managed through Pontera: an annual fee of 1.25% of market value, negotiable; the firm pays 0.25% of that fee to Pontera.
Richard Czerniak owns 75% or more of Prince Asset Management. The leadership team of Prince Asset Management includes President Richard Czerniak. It has 3 employees.
Staff
- 3 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 75% or more of Prince Asset Management, Inc.
Richard Czerniak
Control person · since March 1998
Prince Asset Management’s regulatory assets grew from $112M (June 2024) to $138M (March 2026); clients rose from 124 to 138 and employees from 2 to 3.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $138M | 138 | 3 | 1 |
| Mar 2025March 2025 | $123M | 132 | 2 | 1 |
| Jun 2024June 2024 | $112M | 124 | 2 | 1 |
Besides its headquarters, Prince Asset Management has 0 offices, with 1 listed address in 1 state.
Florida · 1 listed address
- 2033 Main Street, Suite 303, SarasotaHQ
Contact and registration details
- Legal name
- Prince Asset Management, Inc.
- Headquarters
- 2033 Main Street, Suite 303, Sarasota, FL 34237
- Website
- princeassetmanagement.com
- Phone
- 941-363-9090
- SEC file
- 801-130425
- Structure
- Florida corporation
- Fiscal year end
- December
Prince Asset Management’s named custodian for separately managed accounts is Charles Schwab ($138M). Prince Asset Management has custody of $70.1M for 74 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $138M100%
At year end, Prince Asset Management’s separately managed accounts were mostly in stocks (54%) and funds (31%).
What the accounts hold
- Stocks54%
- Funds31%
- Bonds3%
- U.S. government and agency bonds1%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash12%
How many clients does Prince Asset Management have?
Prince Asset Management has 138 clients and manages $138 million for them, as of March 2026. They include 99 individual clients, 35 high-net-worth individuals, and 2 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 20 March 2026
What services does Prince Asset Management offer?
Prince Asset Management provides portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Prince Asset Management charge?
Prince Asset Management charges 1.00% a year for its Investment Management Services. The fee is billed in advance, is negotiable and requires an account of at least $500,000.
Source: PRINCE ASSET MANAGEMENT SEC BROCHURE, filed 20 March 2026
Which custodians does Prince Asset Management use?
Prince Asset Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $138M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 20 March 2026
How many financial advisors does Prince Asset Management have?
Prince Asset Management has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Prince Asset Management invest in?
At the end of its last fiscal year, Prince Asset Management’s separately managed accounts held 54% exchange-traded equities, 31% registered funds (mutual funds, ETFs, BDCs), 12% cash and equivalents, 1% U.S. government and agency bonds, 1% state and local bonds and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Prince Asset Management have a minimum investment?
Yes, Prince Asset Management’s minimum account size for its Investment Management Services is $500K.
Source: PRINCE ASSET MANAGEMENT SEC BROCHURE, filed 20 March 2026
Who owns Prince Asset Management?
Prince Asset Management’s direct owner is Richard Czerniak (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 20 March 2026
How does Prince Asset Management get paid?
Prince Asset Management is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Prince Asset Management?
Prince Asset Management’s main office is at 2033 Main Street, Suite 303, Sarasota, FL 34237. Its phone number is 941-363-9090. Its website is princeassetmanagement.com.