Premier Financial Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, publishing newsletters, and educational seminars. Financial planning was provided to 500 clients last fiscal year.
Premier Financial Group reports 593 clients. They include 530 individual clients, 35 pension and profit-sharing plans, and 16 high-net-worth individuals. Of its assets, 85.1% ($698M across 1,340 accounts) are managed with discretion; $122M across 22 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 89% | 58% |
| High-net-worth individuals | 3% | 18% |
| Pension and profit-sharing plans | 6% | 19% |
| Charitable organizations | <1% | 5% |
| Corporations and other businesses | 1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 530 | $476M | 58.1% | $899K |
| High-net-worth individuals | 16 | $145M | 17.7% | $9.06M |
| Pension and profit-sharing plans | 35 | $155M | 18.9% | $4.42M |
| Charitable organizations | 5 | $37.5M | 4.6% | $7.49M |
| Corporations and other businesses | 7 | $6.43M | 0.8% | $919K |
| Total | 593 | $820M | 100% | $1.38M |
- Clients
- 530
- Regulatory AUM
- $476M
- AUM share
- 58.1%
- Avg. per client
- $899K
- Clients
- 16
- Regulatory AUM
- $145M
- AUM share
- 17.7%
- Avg. per client
- $9.06M
- Clients
- 35
- Regulatory AUM
- $155M
- AUM share
- 18.9%
- Avg. per client
- $4.42M
- Clients
- 5
- Regulatory AUM
- $37.5M
- AUM share
- 4.6%
- Avg. per client
- $7.49M
- Clients
- 7
- Regulatory AUM
- $6.43M
- AUM share
- 0.8%
- Avg. per client
- $919K
Total
- Clients
- 593
- Regulatory AUM
- $820M
- AUM share
- 100%
- Avg. per client
- $1.38M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 500
Premier Financial Group charges 0.40%–2.00% a year for its Client Investment Accounts. Each asset band is charged at its own rate. The fee is billed in advance. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$250K | 2.00% |
| $250K–$500K | 1.00% |
| $500K–$1M | 0.80% |
| $1M–$2M | 0.60% |
| $2M and above | 0.40% |
Fee details and sources
Other fees
- Non-Discretionary Accounts
- The maximum annual fee for non-discretionary accounts is 2.00%, negotiated individually for each client.
Wayne Caldwell owns 25% to 50% of Premier Financial Group. The leadership team of Premier Financial Group includes President Jeremy Sorci. It has 17 employees, 12 of them in advisory roles.
Leadership
Jeremy SorciPrincipal, Director, Chief Compliance Officer, Vice President
Ginger WeberPrincipal, Director, Certified Financial Planner, President
Wayne CaldwellPrincipal, Director, Certified Financial Planner- Teresa ConleyPrincipal, Director, CEO, CFO
John GloorPrincipal, Director, Advisor- Charles RossPrincipal, Director
Investment adviser representatives
12 representatives listed in the SEC register as of 9 October 2026.
Staff
- 17 employees
- 12 in advisory functions
- 12 state-registered reps
- Owns 25% to 50% of Premier Financial Group Inc
Wayne Caldwell
Control person · since April 1987
- Owns 10% to 25% of Premier Financial Group Inc
John Gloor
Control person · since April 1987
- Owns 10% to 25% of Premier Financial Group Inc
Charles Ross
Control person · since February 1990
- Owns 10% to 25% of Premier Financial Group Inc
Ginger Weber
Control person · since February 2004
Premier Financial Group’s regulatory assets grew from $597M (April 2021) to $820M (March 2026); clients rose from 523 to 593 and employees from 16 to 17.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $820M | 593 | 17 | 1 |
| March 2025 | $721M | 582 | 17 | 1 |
| March 2024 | $672M | 556 | 17 | 1 |
| April 2023 | $632M | 539 | 17 | 1 |
| March 2022 | $757M | 514 | 16 | 1 |
| April 2021 | $597M | 523 | 16 | 1 |
Besides its headquarters, Premier Financial Group has 0 offices, with 1 listed address in California.
California · 1 listed address
- 725 Sixth Street, EurekaHQ
Contact and registration details
- Legal name
- Premier Financial Group Inc
- Headquarters
- 725 Sixth Street, Eureka, CA 95501-1103
- Website
- premierfinancial.com
- Phone
- 707-443-2741
- @premier-financial-group
- SEC file
- 801-38364
- Structure
- California corporation
- Fiscal year end
- December
Premier Financial Group does not have custody of client assets.
At year end, Premier Financial Group’s separately managed accounts were mostly in stocks (62%) and funds (35%). Its reported 13F holdings for the quarter ended 31 March 2026 total $587M across 44 positions; the largest are Dimensional International High Profitability ETF (35.9%), Dimensional U.S. Small Cap ETF (14.5%) and Dimensional U.S. Targeted Value ETF (12.7%).
What the accounts hold
- Stocks62%
- Exchange-traded equities59%
- Non-exchange-traded equities3%
- Funds35%
- Cash3%
Reported 13F holdings
- $587M
- Reported 13F value
- 44
- Positions
- 98.1%
- In the 10 largest
- —
- Value vs. prior quarter
- Dimensional International High Profitability ETFETF35.9%
- Dimensional U.S. Small Cap ETFETF14.5%
- Dimensional U.S. Targeted Value ETFETF12.7%
- Dimensional US Large Capvalue ETFETF7.0%
- Dimensional International Value ETFETF6.4%
- Dimensional International Small Cap Value ETFETF5.0%
- Dimensional US Marketwide Value ETFETF4.8%
- Dimensional U.S. Equity Market ETFETF4.6%
- Dimensional Emerging Markets Core Equity 2 ETFETF3.6%
- Dimensional Emerging Markets Sustainability Core 1 ETFETF3.5%
Together, the ten largest are 98.1% of reported value.
How many clients does Premier Financial Group have?
Premier Financial Group has 593 clients and manages $820 million for them, as of March 2026. They include 530 individual clients, 35 pension and profit-sharing plans, and 16 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 2 March 2026
What services does Premier Financial Group offer?
Premier Financial Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, publishing newsletters, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Premier Financial Group charge?
Premier Financial Group charges 0.40%–2.00% a year for its Client Investment Accounts. Each asset band is charged at its own rate. The fee is billed in advance.
Source: PART 2A OF FORM ADV: FIRM BROCHURE, filed 2 March 2026
How many financial advisors does Premier Financial Group have?
Premier Financial Group has 12 investment adviser representatives registered with state securities authorities, out of 17 employees, and 12 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Premier Financial Group invest in?
At the end of its last fiscal year, Premier Financial Group’s separately managed accounts held 59% exchange-traded equities, 35% registered funds (mutual funds, ETFs, BDCs), 3% non-exchange-traded equities and 3% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Premier Financial Group?
Premier Financial Group’s direct owners are Wayne Caldwell, John Gloor, Charles Ross and Ginger Weber, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 2 March 2026
How does Premier Financial Group get paid?
Premier Financial Group is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Premier Financial Group registered with the SEC?
Yes, Premier Financial Group has been registered with the SEC as an investment adviser since 10 January 1991. Its CRD number is 107314 and its SEC file number is 801-38364.
Source: Form ADV Part 1A, Item 1, filed 2 March 2026; IAPD firm record
How do I contact Premier Financial Group?
Premier Financial Group’s main office is at 725 Sixth Street, Eureka, CA 95501-1103. Its phone number is 707-443-2741. Its website is premierfinancial.com.