{"url":"https://nivawealth.com/firms/premier-financial-group-107314","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/107314","regulatoryAum":819918431,"crd":"107314","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"7834534","suffix":null,"lastName":"Arnold","firstName":"Phoenix","middleName":null},{"crd":"1252052","suffix":null,"lastName":"CALDWELL","firstName":"WAYNE","middleName":"OLIVER"},{"crd":"4594954","suffix":null,"lastName":"CONLEY","firstName":"TERESA","middleName":"IRENE"},{"crd":"4777896","suffix":null,"lastName":"CRANDELL","firstName":"FRANCOISE","middleName":"RENEE"},{"crd":"1571556","suffix":null,"lastName":"GLOOR","firstName":"JOHN","middleName":"CHRISTIAN"},{"crd":"7848363","suffix":null,"lastName":"Mizera","firstName":"Mary","middleName":"Katherine"},{"crd":"8024375","suffix":null,"lastName":"Nordquist","firstName":"Georgia","middleName":"Mae 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Financial Group Inc","displayName":"Premier Financial Group","slug":"premier-financial-group-107314","website":"https://premierfinancial.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/107314/b91b3c067e87b42e-r1.webp","tone":"light","width":971,"height":200,"sourceUrl":"https://premierfinancial.com/","sourceLabel":"Premier Financial Group INC, website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/premier-financial-group","founded":null,"organization":"California corporation","fiscalYearEnd":"December","headquarters":{"street":"725 Sixth Street","city":"Eureka","state":"CA","stateName":"California","country":"United States","postalCode":"95501-1103"},"tradeNames":[],"registration":{"secApproved":"10 January 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Conley","title":"Principal, Director, CEO, CFO","crd":"4594954"},{"name":"John Gloor","title":"Principal, Director, Advisor","crd":"1571556"},{"name":"Charles Ross","title":"Principal, Director","crd":"873558"}],"ownership":[{"label":"Wayne Caldwell","detail":"Principal, director, certified financial planner in the 25% to 50% ownership band and a control person, since April 1987."},{"label":"John Gloor","detail":"Principal, director, advisor in the 10% to 25% ownership band and a control person, since April 1987."},{"label":"Charles Ross","detail":"Principal, director in the 10% to 25% ownership band and a control person, since February 1990."},{"label":"Ginger Weber","detail":"Principal, director, certified financial planner, president in the 10% to 25% ownership band and a control person, since February 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They include 530 individual clients, 35 pension and profit-sharing plans, and 16 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 2 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Premier Financial Group offer?","answer":"Premier Financial Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, publishing newsletters, and educational seminars.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Premier Financial Group charge?","answer":"Premier Financial Group charges 0.40%–2.00% a year for its Client Investment Accounts. Each asset band is charged at its own rate. The fee is billed in advance.","source":"PART 2A OF FORM ADV: FIRM BROCHURE, filed 2 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"How many financial advisors does Premier Financial Group have?","answer":"Premier Financial Group has 12 investment adviser representatives registered with state securities authorities, out of 17 employees, and 12 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Premier Financial Group invest in?","answer":"At the end of its last fiscal year, Premier Financial Group’s separately managed accounts held 59% exchange-traded equities, 35% registered funds (mutual funds, ETFs, BDCs), 3% non-exchange-traded equities and 3% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Premier Financial Group?","answer":"Premier Financial Group’s direct owners are Wayne Caldwell, John Gloor, Charles Ross and Ginger Weber, each holding 50% or less.","source":"Form ADV Part 1A, Schedules A and B, filed 2 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Premier Financial Group get paid?","answer":"Premier Financial Group is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Is Premier Financial Group registered with the SEC?","answer":"Yes, Premier Financial Group has been registered with the SEC as an investment adviser since 10 January 1991. Its CRD number is 107314 and its SEC file number is 801-38364.","source":"Form ADV Part 1A, Item 1, filed 2 March 2026; IAPD firm record","sourceRef":{"doc":"adv1","section":"identity"}},{"question":"How do I contact Premier Financial Group?","answer":"Premier Financial Group’s main office is at 725 Sixth Street, Eureka, CA 95501-1103. Its phone number is 707-443-2741. Its website is premierfinancial.com.","source":"Form ADV Part 1A, Item 1.F, filed 2 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":{"url":"https://nivawealth.com/firms/premier-financial-group-107314/holdings","form":"13F-HR","periodOfReport":"2026-03-31","filedOn":"2026-05-06","filingIndexUrl":"https://www.sec.gov/Archives/edgar/data/1989061/000198906126000002/0001989061-26-000002-index.html","totalValue":587261201,"positionCount":44,"top10Share":0.9813337183159151,"top10":[{"issuer":"DIMENSIONAL INTERNATIONAL HIGH PROFITABILITY ETF","titleOfClass":"ETF","cusip":"25434V765","value":211076409,"shares":641693,"shareType":"SH"},{"issuer":"DIMENSIONAL U.S. SMALL CAP ETF","titleOfClass":"ETF","cusip":"25434V500","value":85263650,"shares":1182493,"shareType":"SH"},{"issuer":"DIMENSIONAL U.S. TARGETED VALUE ETF","titleOfClass":"ETF","cusip":"25434V609","value":74805720,"shares":1186639,"shareType":"SH"},{"issuer":"DIMENSIONAL US LARGE CAPVALUE 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Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}