Porter White Investment Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 11–25 clients last fiscal year.
Porter White Investment Advisors reports 114 clients. They include 80 high-net-worth individuals, 12 charitable organizations and 10 individual clients. Of its assets, 98.2% ($734M across 309 accounts) are managed with discretion; $13.8M across 20 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 9% | <1% |
| High-net-worth individuals | 70% | 67% |
| Pension and profit-sharing plans | 7% | 13% |
| Charitable organizations | 11% | 17% |
| Corporations and other businesses | 4% | 2% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 10 | $1.5M | 0.2% | $150K |
| High-net-worth individuals | 80 | $504M | 67.4% | $6.3M |
| Pension and profit-sharing plans | 8 | $98.6M | 13.2% | $12.3M |
| Charitable organizations | 12 | $128M | 17.1% | $10.6M |
| Corporations and other businesses | 4 | $16.1M | 2.2% | $4.02M |
| Total | 114 | $748M | 100% | $6.56M |
- Clients
- 10
- Regulatory AUM
- $1.5M
- AUM share
- 0.2%
- Avg. per client
- $150K
- Clients
- 80
- Regulatory AUM
- $504M
- AUM share
- 67.4%
- Avg. per client
- $6.3M
- Clients
- 8
- Regulatory AUM
- $98.6M
- AUM share
- 13.2%
- Avg. per client
- $12.3M
- Clients
- 12
- Regulatory AUM
- $128M
- AUM share
- 17.1%
- Avg. per client
- $10.6M
- Clients
- 4
- Regulatory AUM
- $16.1M
- AUM share
- 2.2%
- Avg. per client
- $4.02M
Total
- Clients
- 114
- Regulatory AUM
- $748M
- AUM share
- 100%
- Avg. per client
- $6.56M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Porter White Investment Advisors charges 0.30%–1.00% a year for its Wealth Management Fee Schedule. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and has a $8,000 annual minimum. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$2M | 1.00% |
| $2M–$5M | 0.60% |
| $5M–$10M | 0.50% |
| $10M–$15M | 0.40% |
| $15M and above | 0.30% |
Fee details and sources
Other fees
- Stand-Alone Financial Planning
- Billed hourly at $150 to $460 for individuals, or as a flat fee of $750 to $1,250, depending on the scope of services.
Porter White Companies, Inc. owns 75% or more of Porter White Investment Advisors and is in turn owned by James White (25–50%) and Goodloe White (25–50%). The leadership team of Porter White Investment Advisors includes President Goodloe White. It has 7 employees, 5 of them in advisory roles.
Leadership
- Goodloe WhitePresident and CCO
- James WhiteChairman of the Board
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
Staff
- 7 employees
- 5 in advisory functions
- 4 state-registered reps
- 1 broker-dealer rep
- Owns 75% or more of Porter White Investment Advisors, Inc.
Porter White Companies, Inc.
Control person · since May 1984
- Owns 25% to 50% of Porter White Companies, Inc.
James White
Control person · since May 1984
- Owns 25% to 50% of Porter White Companies, Inc.
Goodloe White
Control person · since January 2024
Porter White Investment Advisors’ regulatory assets grew from $517M (April 2021) to $748M (April 2026); clients rose from 107 to 114 and employees fell from 10 to 7.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| April 2026 | $748M | 114 | 7 | 1 |
| March 2025 | $712M | 119 | 7 | 1 |
| July 2024 | $707M | 121 | 8 | 1 |
| March 2023 | $641M | 117 | 9 | 1 |
| March 2022 | $633M | 114 | 8 | 1 |
| April 2021 | $517M | 107 | 10 | 1 |
Besides its headquarters, Porter White Investment Advisors has 0 offices, with 1 listed address in Alabama.
Alabama · 1 listed address
- 1927 1st Avenue North, 10th Floor, BirminghamHQ
Other business names
Porter White Investment Advisors has reported 1 other business name to the SEC.
- Porter, White & Company
Contact and registration details
- Legal name
- Porter White Investment Advisors, Inc.
- Headquarters
- 1927 1st Avenue North, 10th Floor, Birmingham, AL 35203-4103
- Website
- pwco.com
- Phone
- 205-252-3681
- @porter-white-&-company
- SEC file
- 801-48755
- Structure
- Delaware corporation
- Fiscal year end
- December
Porter White Investment Advisors uses Fidelity ($748M) as custodian for its separately managed accounts. Porter White Investment Advisors does not have custody of client assets.
- FidelityNational Financial Services LLC · Boston, MA · $748M100%
At year end, Porter White Investment Advisors’ separately managed accounts were mostly in funds (92%). Its reported 13F holdings for the quarter ended 30 June 2026 total $260M across 40 positions; the largest are Dimensional ETF Trust (35.9%), Dimensional ETF Trust (18.8%) and American Centy ETF TR (6.0%).
What the accounts hold
- Stocks1%
- Funds92%
- Bonds2%
- U.S. government and agency bonds1%
- State and local bonds1%
- Cash5%
Reported 13F holdings
- $260M
- Reported 13F value
- 40
- Positions
- 80.8%
- In the 10 largest
- +4.0%
- Value vs. prior quarter
- Dimensional ETF Trust · US Cor Equ 2 ETF35.9%
- Dimensional ETF Trust · US Mktwide Value18.8%
- American Centy ETF TR · US Sml CP Valu6.0%
- Dimensional ETF Trust · World EX US Core4.2%
- American Centy ETF TR · Intl Smcp Vlu3.9%
- Dimensional ETF Trust · Natl Mun BD ETF3.3%
- Dimensional ETF Trust · Intl Core Equity2.3%
- Dimensional ETF Trust · US Targeted Vlu2.2%
- Vanguard World FD · Utilities ETF2.1%
- Dimensional ETF Trust · Core Fixe IN ETF2.1%
Together, the ten largest are 80.8% of reported value.
How many clients does Porter White Investment Advisors have?
Porter White Investment Advisors has 114 clients and manages $748 million for them, as of April 2026. They include 80 high-net-worth individuals, 12 charitable organizations and 10 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 10 April 2026
What services does Porter White Investment Advisors offer?
Porter White Investment Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Porter White Investment Advisors charge?
Porter White Investment Advisors charges 0.30%–1.00% a year for its Wealth Management Fee Schedule. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and has a $8,000 annual minimum.
Source: PORTER WHITE INVESTMENT ADVISORS INC ADV PART 2A, filed 10 April 2026
Which custodians does Porter White Investment Advisors use?
Porter White Investment Advisors’ separately managed account assets are held at National Financial Services LLC (Boston, MA), with $748M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 10 April 2026
How many financial advisors does Porter White Investment Advisors have?
Porter White Investment Advisors has 4 investment adviser representatives registered with state securities authorities, out of 7 employees, and 5 perform investment advisory functions. 1 employee is a registered representative of a broker-dealer and 0 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Porter White Investment Advisors invest in?
At the end of its last fiscal year, Porter White Investment Advisors’ separately managed accounts held 92% registered funds (mutual funds, ETFs, BDCs), 5% cash and equivalents, 1% exchange-traded equities, 1% U.S. government and agency bonds and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Porter White Investment Advisors?
Porter White Investment Advisors is owned through a holding company by James and Goodloe White. Its direct owner is Porter White Companies, Inc. (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 10 April 2026
How does Porter White Investment Advisors get paid?
Porter White Investment Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Porter White Investment Advisors registered with the SEC?
Yes, Porter White Investment Advisors has been registered with the SEC as an investment adviser since 12 May 2005. Its CRD number is 110876 and its SEC file number is 801-48755.
Source: Form ADV Part 1A, Item 1, filed 10 April 2026; IAPD firm record
How do I contact Porter White Investment Advisors?
Porter White Investment Advisors’ main office is at 1927 1st Avenue North, 10th Floor, Birmingham, AL 35203-4103. Its phone number is 205-252-3681. Its website is pwco.com.