Plan First Wealth provides financial planning, portfolio management for individuals and small businesses, publishing newsletters, and educational seminars. Financial planning was provided to 26–50 clients last fiscal year.
Plan First Wealth reports 96 clients. They include 64 high-net-worth individuals and 32 individual clients. Of its assets, 73.0% ($102M across 166 accounts) are managed with discretion; $37.9M across 38 accounts are not. A wrap fee program the firm both sponsors and manages holds $69.1M. Of its clients, 5% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 33% | 12% |
| High-net-worth individuals | 67% | 88% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 32 | $17.5M | 12.5% | $546K |
| High-net-worth individuals | 64 | $123M | 87.5% | $1.92M |
| Total | 96 | $140M | 100% | $1.46M |
- Clients
- 32
- Regulatory AUM
- $17.5M
- AUM share
- 12.5%
- Avg. per client
- $546K
- Clients
- 64
- Regulatory AUM
- $123M
- AUM share
- 87.5%
- Avg. per client
- $1.92M
Total
- Clients
- 96
- Regulatory AUM
- $140M
- AUM share
- 100%
- Avg. per client
- $1.46M
- Clients outside the U.S.
- 5%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Plan First Wealth is paid through a percentage of assets under management and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Initial financial planning
- The initial upfront financial planning fee is typically $2,999, with a maximum of $10,000; ongoing planning is free for clients with at least $1,000,000 under management.
Richard Taylor owns 75% or more of Plan First Wealth. Richard Taylor is CEO; the leadership team includes Chief Compliance Officer Martha Kern. It has 3 employees.
Leadership
Richard TaylorManaging Member & Chief Executive Officer
Martha KernChief Compliance Officer
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 3 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 75% or more of Plan First Wealth LLC
Richard Taylor
Control person · since April 2017
Plan First Wealth’s regulatory assets grew from $100M (June 2021) to $140M (May 2026); clients rose from 91 to 96 and employees fell from 4 to 3.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| May 2026 | $140M | 96 | 3 | 3 |
| April 2025 | $120M | 100 | 3 | 3 |
| July 2024 | $125M | 111 | 3 | 3 |
| July 2023 | $114M | 113 | 5 | 5 |
| July 2022 | $131M | 110 | 5 | 5 |
| June 2021 | $100M | 91 | 4 | 4 |
Besides its headquarters, Plan First Wealth has 2 offices (2 private residences, listed without an address), with 1 listed address with no US state reported.
Contact and registration details
- Legal name
- Plan First Wealth LLC
- Headquarters
- Not reported
- Website
- planfirstwealth.com
- Phone
- 646-201-4865
- @plan-first-wealth
- SEC file
- 801-114931
- Structure
- Delaware LLC
- Fiscal year end
- December
Plan First Wealth uses Betterment Securities ($69.1M, 57%), Novia Global ($38.3M, 31%) and Charles Schwab ($14.5M, 12%) as custodians for its separately managed accounts. Plan First Wealth does not have custody of client assets.
- Novia GlobalNovia Global LTD · Bath · $38.3M31%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $14.5M12%
- Betterment SecuritiesBetterment Securities · New York, NY · $69.1M57%
At year end, Plan First Wealth’s separately managed accounts were mostly in funds (88%).
What the accounts hold
- Stocks2%
- Funds88%
- Bonds1%
- Cash9%
How many clients does Plan First Wealth have?
Plan First Wealth has 96 clients and manages $140 million for them, as of May 2026. They include 64 high-net-worth individuals and 32 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 13 May 2026
What services does Plan First Wealth offer?
Plan First Wealth provides financial planning, portfolio management for individuals and small businesses, publishing newsletters, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Plan First Wealth use?
Plan First Wealth’s separately managed account assets are held at Betterment Securities (New York, NY), with $69.1M, Novia Global LTD (Bath), with $38.3M and Charles Schwab & Co., Inc. (Westlake, TX), with $14.5M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 13 May 2026
How many financial advisors does Plan First Wealth have?
Plan First Wealth has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Plan First Wealth invest in?
At the end of its last fiscal year, Plan First Wealth’s separately managed accounts held 88% registered funds (mutual funds, ETFs, BDCs), 9% cash and equivalents, 2% exchange-traded equities and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Plan First Wealth?
Plan First Wealth’s direct owner is Richard Taylor (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 13 May 2026
How does Plan First Wealth get paid?
Plan First Wealth is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Plan First Wealth?
Its phone number is 646-201-4865. Its website is planfirstwealth.com.