Skip to content
Martha Kern, portrait

Martha Kern

Chief Compliance Officer at Plan First Wealth in Gainesville, FL

Investment adviser registrationUpdated

Martha Kern is Chief Compliance Officer of Plan First Wealth LLC, an investment adviser managing $140M, and works from its Gainesville, FL office. Martha Kern has been registered as an investment adviser representative through Plan First Wealth since 23 May 2019, has 21 years in the industry across 2 firms and has passed the Series 6, Series 63 and Series 7.

21
Years in industry
7
Years at firm
2
Adviser firms
1
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Martha Kern has been Chief Compliance Officer of Plan First Wealth since February 2021, is not listed as a control person, but directly owns under 5% of the firm. Martha Kern holds a Bachelor of Arts in Physics and Cognitive Science from the University of Virginia.

Plan First Wealth LLC is a firm with $140M under management, 96 clients and 3 advisers across 3 offices, as of its May 2026 filing.

Martha Kern is Chief Compliance Officer (CCO) and Chief Operations Officer (COO) of Plan First Wealth, based in Greenwich, CT. After graduating she taught high school physics and math in Norfolk, Virginia. She affiliated with the New York Life Insurance Company in 2004 and joined Plan First Wealth in 2019.

Martha Kern’s longest registration was 9 years at Eagle Strategies LLC (2009–2019). Before joining Plan First Wealth in 2019, Martha Kern was registered through Eagle Strategies LLC.

  1. – present · 7 years
    Gainesville, FL · Adviser representative · Firm CRD 289185
  2. Eagle Strategies LLC
    – · 9 years
    Gainesville, FL · Adviser representative · Firm CRD 110826

Credentials and registrations

Professional designations

Listed by Plan First Wealth

  • CERTIFIED FINANCIAL PLANNER™ (CFP®)

Investment adviser representative registrations

Martha Kern is registered as an investment adviser representative in Florida, since May 2019.

  • FloridaSince 23 May 2019

Examinations

SIECredited
Name
Securities Industry Essentials Examination
Series 718 November 2008
Name
General Securities Representative Examination
Series 6329 November 2004
Name
Uniform Securities Agent State Law Examination
Series 622 November 2004
Name
Investment Company Products/Variable Contracts Representative Examination

Key facts

Full name
Martha Sarah Kern
CRD
4828247
Firm
Plan First Wealth · CRD 289185
Role
Chief Compliance Officer
Office
Gainesville, FL
Registration
Investment adviser registration
In the industry since
March 2005
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Martha Kern work?

Martha Kern has been Chief Compliance Officer of Plan First Wealth LLC since February 2021.

Source: Form ADV, Schedule A, filed 13 May 2026

Is Martha Kern a financial advisor?

Yes. Martha Kern has a current investment-adviser registration in Florida, through Plan First Wealth since May 2019.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Martha Kern have?

Martha Kern has 21 years in the financial industry, since March 2005, across 2 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Martha Kern passed?

Martha Kern has passed 3 licensing exams: the Series 6, Series 63 and Series 7. The earliest, the Series 6, was passed in November 2004. FINRA credited Martha Kern with the SIE, which began in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where did Martha Kern work before Plan First Wealth?

Before Plan First Wealth, Martha Kern was registered through Eagle Strategies LLC, February 2009 to January 2019.

Source: IAPD individual record, checked 22 October 2026

Where is Martha Kern based?

Martha Kern’s registered office is in Gainesville, FL.

Source: IAPD individual record, checked 22 October 2026

Is Martha Kern registered with FINRA?

No. Martha Kern has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

Is Martha Kern a CFP?

Plan First Wealth lists Martha Kern with the CFP credential (“CERTIFIED FINANCIAL PLANNER™ (CFP®)”) on its website. CFP Board confirms certification status.

Source: Martha Kern biography, planfirstwealth.com

How can I verify Martha Kern’s record?

Search CRD 4828247 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Martha Kern’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Plan First Wealth

Sources

  1. IAPD individual record, CRD 4828247, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Plan First Wealth LLC, filed 13 May 2026. Title, control and ownership bands.
  3. Plan First Wealth team page. Biography, education, credentials, awards and the portrait, reproduced for identification.