Martha Kern has been Chief Compliance Officer of Plan First Wealth since February 2021, is not listed as a control person, but directly owns under 5% of the firm. Martha Kern holds a Bachelor of Arts in Physics and Cognitive Science from the University of Virginia.
Plan First Wealth LLC is a firm with $140M under management, 96 clients and 3 advisers across 3 offices, as of its May 2026 filing.
Martha Kern is Chief Compliance Officer (CCO) and Chief Operations Officer (COO) of Plan First Wealth, based in Greenwich, CT. After graduating she taught high school physics and math in Norfolk, Virginia. She affiliated with the New York Life Insurance Company in 2004 and joined Plan First Wealth in 2019.
Martha Kern’s longest registration was 9 years at Eagle Strategies LLC (2009–2019). Before joining Plan First Wealth in 2019, Martha Kern was registered through Eagle Strategies LLC.
- Plan First Wealth LLCCurrent– present · 7 yearsGainesville, FL · Adviser representative · Firm CRD 289185
- Eagle Strategies LLC– · 9 yearsGainesville, FL · Adviser representative · Firm CRD 110826
Professional designations
Listed by Plan First Wealth
- CERTIFIED FINANCIAL PLANNER™ (CFP®)
Investment adviser representative registrations
Martha Kern is registered as an investment adviser representative in Florida, since May 2019.
- FloridaSince 23 May 2019
Examinations
| Exam | Name | Passed |
|---|---|---|
| SIE | Securities Industry Essentials Examination | Credited |
| Series 7 | General Securities Representative Examination | 18 November 2008 |
| Series 63 | Uniform Securities Agent State Law Examination | 29 November 2004 |
| Series 6 | Investment Company Products/Variable Contracts Representative Examination | 22 November 2004 |
- Name
- Securities Industry Essentials Examination
- Name
- General Securities Representative Examination
- Name
- Uniform Securities Agent State Law Examination
- Name
- Investment Company Products/Variable Contracts Representative Examination
- Full name
- Martha Sarah Kern
- CRD
- 4828247
- Firm
- Plan First Wealth · CRD 289185
- Role
- Chief Compliance Officer
- Office
- Gainesville, FL
- Registration
- Investment adviser registration
- In the industry since
- March 2005
- Disciplinary history
- Not yet shown here · SEC record
- Firm bio
- planfirstwealth.com
Where does Martha Kern work?
Martha Kern has been Chief Compliance Officer of Plan First Wealth LLC since February 2021.
Is Martha Kern a financial advisor?
Yes. Martha Kern has a current investment-adviser registration in Florida, through Plan First Wealth since May 2019.
How many years of experience does Martha Kern have?
Martha Kern has 21 years in the financial industry, since March 2005, across 2 adviser firms.
What exams has Martha Kern passed?
Martha Kern has passed 3 licensing exams: the Series 6, Series 63 and Series 7. The earliest, the Series 6, was passed in November 2004. FINRA credited Martha Kern with the SIE, which began in October 2018.
Where did Martha Kern work before Plan First Wealth?
Before Plan First Wealth, Martha Kern was registered through Eagle Strategies LLC, February 2009 to January 2019.
Where is Martha Kern based?
Martha Kern’s registered office is in Gainesville, FL.
Is Martha Kern registered with FINRA?
No. Martha Kern has no current broker registration.
Is Martha Kern a CFP?
Plan First Wealth lists Martha Kern with the CFP credential (“CERTIFIED FINANCIAL PLANNER™ (CFP®)”) on its website. CFP Board confirms certification status.
How can I verify Martha Kern’s record?
Search CRD 4828247 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Martha Kern’s full registration record.

