Peterson Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, educational seminars, and tax preparation. Financial planning was provided to 251–500 clients last fiscal year.
Peterson Wealth Advisors reports 667 clients. They include 429 individual clients, 224 high-net-worth individuals, and 7 corporations and other businesses. Of its assets, 100.0% ($830M across 1,988 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 64% | 35% |
| High-net-worth individuals | 34% | 59% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | 2% |
| Corporations and other businesses | 1% | 3% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 429 | $292M | 35.2% | $681K |
| High-net-worth individuals | 224 | $492M | 59.3% | $2.2M |
| Pension and profit-sharing plans | 5 | $7.84M | 0.9% | $1.57M |
| Charitable organizations | Fewer than 5 | $15.5M | 1.9% | $7.74M |
| Corporations and other businesses | 7 | $22.2M | 2.7% | $3.17M |
| Total | 667 | $830M | 100% | — |
- Clients
- 429
- Regulatory AUM
- $292M
- AUM share
- 35.2%
- Avg. per client
- $681K
- Clients
- 224
- Regulatory AUM
- $492M
- AUM share
- 59.3%
- Avg. per client
- $2.2M
- Clients
- 5
- Regulatory AUM
- $7.84M
- AUM share
- 0.9%
- Avg. per client
- $1.57M
- Clients
- Fewer than 5
- Regulatory AUM
- $15.5M
- AUM share
- 1.9%
- Avg. per client
- $7.74M
- Clients
- 7
- Regulatory AUM
- $22.2M
- AUM share
- 2.7%
- Avg. per client
- $3.17M
Total
- Clients
- 667
- Regulatory AUM
- $830M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Peterson Wealth Advisors charges 0.60%–1.40% a year for its Portfolio Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
| Asset band | Annual rate |
|---|---|
| $0–$250K | 1.40% |
| $250K–$500K | 1.30% |
| $500K–$750K | 1.20% |
| $750K–$1M | 1.10% |
| $1M–$2M | 1.00% |
| $2M–$5M | 0.75% |
| $5M–$10M | 0.65% |
| $10M and above | 0.60% |
Fee details and sources
Scott Peterson owns 50% to 75% of Peterson Wealth Advisors. The leadership team of Peterson Wealth Advisors includes Chief Compliance Officer Scott Peterson. It has 13 employees.
Leadership
Scott PetersonManaging Member, Chief Compliance Officer- Alexander CallPartner
- Alek JohnsonPartner
Carson JohnsonPartner
Jeffrey LindsayMember- Daniel RuskePartner
Investment adviser representatives
14 representatives listed in the SEC register as of 9 October 2026.
Staff
- 13 employees
- 13 in advisory functions
- 13 state-registered reps
- 2 soliciting firms
- Owns 50% to 75% of Peterson Wealth Advisors, LLC
Scott Peterson
Control person · since January 2008
- Owns 10% to 25% of Peterson Wealth Advisors, LLC
Jeffrey Lindsay
Control person · since January 2018
- Owns 10% to 25% of Peterson Wealth Advisors, LLC
Alexander Call
Control person · since January 2026
- Owns 5% to 10% of Peterson Wealth Advisors, LLC
Daniel Ruske
Control person · since January 2026
- Owns 5% to 10% of Peterson Wealth Advisors, LLC
Carson Johnson
Control person · since January 2026
- Owns 5% to 10% of Peterson Wealth Advisors, LLC
Alek Johnson
Control person · since January 2026
Peterson Wealth Advisors’ regulatory assets grew 2.4× from $350M (July 2021) to $830M (September 2026); clients rose from 450 to 667 and employees from 8 to 13.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $830M | 667 | 13 | 1 |
| July 2025 | $689M | 625 | 13 | 1 |
| May 2024 | $567M | 587 | 10 | 1 |
| June 2023 | $479M | 566 | 9 | 1 |
| April 2022 | $505M | 513 | 8 | 1 |
| July 2021 | $350M | 450 | 8 | 1 |
Besides its headquarters, Peterson Wealth Advisors has 0 offices, with 1 listed address in Utah.
Utah · 1 listed address
- 360 West 920 North, OremHQ
Contact and registration details
- Legal name
- Peterson Wealth Advisors, LLC
- Headquarters
- 360 West 920 North, Orem, UT 84057
- Website
- petersonwealth.com
- Phone
- 801-225-0000
- @peterson-wealth-advisors
- SEC file
- 801-68917
- Founded
- 2008
- Structure
- Utah LLC
- Fiscal year end
- December
Peterson Wealth Advisors uses Charles Schwab ($757M, 90%) and Fidelity ($87.3M, 10%) as custodians for its separately managed accounts. Peterson Wealth Advisors does not have custody of client assets.
The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $757M90%
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $87.3M10%
At year end, Peterson Wealth Advisors’ separately managed accounts were mostly in funds (82%) and stocks (15%). Its reported 13F holdings for the quarter ended 30 June 2026 total $846M across 120 positions; the largest are SPDR Series Trust (25.5%), SPDR Index Shs Fds (11.8%) and SPDR Series Trust (6.0%).
What the accounts hold
- Stocks15%
- Exchange-traded equities14%
- Non-exchange-traded equities1%
- Funds82%
- Bonds2%
- State and local bonds1%
- Investment grade corporate bonds1%
- Other1%
- Annuity products1%
Reported 13F holdings
- $846M
- Reported 13F value
- 120
- Positions
- 73.7%
- In the 10 largest
- +12.5%
- Value vs. prior quarter
- SPDR Series Trust · ST Str P500etf25.5%
- SPDR Index Shs Fds · ST Str PO EX ETF11.8%
- SPDR Series Trust · ST Str P400mid6.0%
- J P Morgan Exchange Traded F · Active Bond ETF5.9%
- J P Morgan Exchange Traded F · Hedg Equ Lad ETF5.9%
- J P Morgan Exchange Traded F · Ultra Shrt ETF5.2%
- SPDR Series Trust · ST Str Sp600 Sml4.6%
- Dimensional ETF Trust · Emerging Mkts CO3.5%
- Global X Fds · 1 3 MO T BI ET2.9%
- J P Morgan Exchange Traded F · Core Plus BD ETF2.6%
Together, the ten largest are 73.7% of reported value.
How many clients does Peterson Wealth Advisors have?
Peterson Wealth Advisors has 667 clients and manages $830 million for them, as of September 2026. They include 429 individual clients, 224 high-net-worth individuals, and 7 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 8 September 2026
What services does Peterson Wealth Advisors offer?
Peterson Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, educational seminars, and tax preparation.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Peterson Wealth Advisors charge?
Peterson Wealth Advisors charges 0.60%–1.40% a year for its Portfolio Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Source: ADV PART 2A BROCHURE - PETERSON WEALTH ADVISORS, LLC, filed 25 February 2026
Which custodians does Peterson Wealth Advisors use?
Peterson Wealth Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $757M and Fidelity Brokerage Services LLC (Smithfield, RI), with $87.3M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 8 September 2026
How many financial advisors does Peterson Wealth Advisors have?
Peterson Wealth Advisors has 13 investment adviser representatives registered with state securities authorities, out of 13 employees, and 13 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Peterson Wealth Advisors invest in?
At the end of its last fiscal year, Peterson Wealth Advisors’ separately managed accounts held 82% registered funds (mutual funds, ETFs, BDCs), 14% exchange-traded equities, 1% non-exchange-traded equities, 1% state and local bonds, 1% investment grade corporate bonds and 1% other. The 1% other category is described as: Annuity Products.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Peterson Wealth Advisors?
Peterson Wealth Advisors’ direct owners are Scott Peterson (50% to 75%), Jeffrey Lindsay (10% to 25%), Alexander Call (10% to 25%), Daniel Ruske (5% to 10%), Carson Johnson (5% to 10%) and Alek Johnson (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 8 September 2026
How does Peterson Wealth Advisors get paid?
Peterson Wealth Advisors is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Peterson Wealth Advisors registered with the SEC?
Yes, Peterson Wealth Advisors has been registered with the SEC as an investment adviser since 13 March 2008. Its CRD number is 146349 and its SEC file number is 801-68917.
Source: Form ADV Part 1A, Item 1, filed 8 September 2026; IAPD firm record
How do I contact Peterson Wealth Advisors?
Peterson Wealth Advisors’ main office is at 360 West 920 North, Orem, UT 84057. Its phone number is 801-225-0000. Its website is petersonwealth.com.