Paladin Wealth provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers. Financial planning was provided to 11–25 clients last fiscal year.
Paladin Wealth reports 518 clients. They include 450 individual clients and 68 high-net-worth individuals. Of its assets, 100.0% ($217M across 1,477 accounts) are managed with discretion. It advised 13 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 87% | 54% |
| High-net-worth individuals | 13% | 46% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 450 | $118M | 54.3% | $262K |
| High-net-worth individuals | 68 | $99.1M | 45.7% | $1.46M |
| Total | 518 | $217M | 100% | $419K |
- Clients
- 450
- Regulatory AUM
- $118M
- AUM share
- 54.3%
- Avg. per client
- $262K
- Clients
- 68
- Regulatory AUM
- $99.1M
- AUM share
- 45.7%
- Avg. per client
- $1.46M
Total
- Clients
- 518
- Regulatory AUM
- $217M
- AUM share
- 100%
- Avg. per client
- $419K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 13
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Paladin Wealth charges up to 1.50% a year for its Asset Management. The fee is negotiable. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- ERISA Plan Services
- An annual fee of up to 1% of the included plan assets, billed quarterly or monthly, in arrears or advance.
- Fixed-Fee Financial Planning
- An ongoing fixed fee between $500 and $25,000, billed monthly or quarterly.
- Hourly Financial Planning
- One-time planning at $350 an hour, paid when the agreement is signed.
Jeffrey Foley owns 50% to 75% of Paladin Wealth. The leadership team of Paladin Wealth includes Chief Compliance Officer Jeffrey Foley. It has 8 employees.
Leadership
- Jeffrey FoleyChief Compliance Officer/Managing Member
Nikki FoleyChief Marketing Officer/Managing Member
Investment adviser representatives
8 representatives listed in the SEC register as of 9 October 2026.
Staff
- 8 employees
- 8 in advisory functions
- 8 state-registered reps
- 8 broker-dealer reps
- 7 insurance agents
- Owns 50% to 75% of Paladin Wealth, LLC
Jeffrey Foley
Control person · since April 2017
- Owns 25% to 50% of Paladin Wealth, LLC
Nikki Foley
since April 2017
Paladin Wealth’s regulatory assets grew 2.1× from $101M (August 2023) to $217M (September 2026); clients rose from 342 to 518 and employees fell from 10 to 8.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $217M | 518 | 8 | 2 |
| March 2025 | $151M | 434 | 7 | 2 |
| April 2024 | $113M | 371 | 6 | 2 |
| August 2023 | $101M | 342 | 10 | 3 |
Besides its headquarters, Paladin Wealth has 1 office, with 2 listed addresses in Kansas and Minnesota.
Kansas · 1 listed address
- 2909 SW Plass CT, Topeka
Minnesota · 1 listed address
- 4105 Lexington Avenue North,, Suite 230, Arden HillsHQ
Other business names
Paladin Wealth has reported 2 other business names to the SEC.
- Lord'S Financial Planning
- Paladin Wealth
Contact and registration details
- Legal name
- Paladin Wealth, LLC
- Headquarters
- 4105 Lexington Avenue North,, Suite 230, Arden Hills, MN 55126
- Website
- paladinfinancialcomra.com
- Phone
- 651-842-8406
- @paladinfinancial
- SEC file
- 801-128300
- Structure
- Minnesota LLC
- Fiscal year end
- December
Paladin Wealth uses Charles Schwab ($217M) as custodian for its separately managed accounts. Paladin Wealth does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $217M100%
At year end, Paladin Wealth’s separately managed accounts were largely in funds (42%) and stocks (41%). Its reported 13F holdings for the quarter ended 30 June 2026 total $172M across 134 positions; the largest are SPDR Series Trust (8.9%), Doubleline ETF Trust (3.6%) and American Centy ETF TR (2.8%).
What the accounts hold
- Stocks41%
- Exchange-traded equities40%
- Non-exchange-traded equities1%
- Funds42%
- Cash3%
- Other14%
- Structured notes14%
Reported 13F holdings
- $172M
- Reported 13F value
- 134
- Positions
- 31.7%
- In the 10 largest
- +18.3%
- Value vs. prior quarter
- SPDR Series Trust · ST Str P500etf8.9%
- Doubleline ETF Trust · Mortgage ETF3.6%
- American Centy ETF TR · Intl EQT ETF2.8%
- Nvidia Corporation2.7%
- SPDR Index Shs Fds · ST Str PO EX ETF2.6%
- Janus Detroit Str TR · Henderson Mtg2.4%
- Columbia ETF TR I · Resh Enhnc Cor2.3%
- American Centy ETF TR · Avantis Emgmkt2.3%
- Bondbloxx ETF Trust · Bloomberg Ten YR2.1%
- Apple Inc.2.0%
Together, the ten largest are 31.7% of reported value.
How many clients does Paladin Wealth have?
Paladin Wealth has 518 clients and manages $217 million for them, as of September 2026. They include 450 individual clients and 68 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 22 September 2026
What services does Paladin Wealth offer?
Paladin Wealth provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Paladin Wealth charge?
Paladin Wealth charges up to 1.50% a year for its Asset Management. The fee is negotiable.
Which custodians does Paladin Wealth use?
Paladin Wealth’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $217M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 22 September 2026
How many financial advisors does Paladin Wealth have?
Paladin Wealth has 8 investment adviser representatives registered with state securities authorities, out of 8 employees, and 8 perform investment advisory functions. 8 employees are registered representatives of a broker-dealer and 7 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Paladin Wealth invest in?
At the end of its last fiscal year, Paladin Wealth’s separately managed accounts held 42% registered funds (mutual funds, ETFs, BDCs), 40% exchange-traded equities, 14% other, 3% cash and equivalents and 1% non-exchange-traded equities. The 14% other category is described as: Structured Notes.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Paladin Wealth?
Paladin Wealth’s direct owners are Jeffrey Foley (50% to 75%) and Nikki Foley (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 22 September 2026
How does Paladin Wealth get paid?
Paladin Wealth is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Paladin Wealth?
Paladin Wealth’s main office is at 4105 Lexington Avenue North,, Suite 230, Arden Hills, MN 55126. Its phone number is 651-842-8406. Its website is paladinfinancialcomra.com.