Owen LaRue provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Owen LaRue reports 861 clients. They include 779 individual clients, 61 high-net-worth individuals and 12 other clients. Of its assets, 84.4% ($387M across 1,497 accounts) are managed with discretion; $71.7M across 12 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 90% | 39% |
| High-net-worth individuals | 7% | 40% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | 5% |
| Other | 1% | 16% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 779 | $179M | 38.9% | $229K |
| High-net-worth individuals | 61 | $185M | 40.3% | $3.03M |
| Charitable organizations | Fewer than 5 | $112K | 0.0% | $112K |
| Corporations and other businesses | 8 | $23.6M | 5.1% | $2.94M |
| Other | 12 | $71.7M | 15.6% | $5.98M |
| Total | 861 | $459M | 100% | — |
- Clients
- 779
- Regulatory AUM
- $179M
- AUM share
- 38.9%
- Avg. per client
- $229K
- Clients
- 61
- Regulatory AUM
- $185M
- AUM share
- 40.3%
- Avg. per client
- $3.03M
- Clients
- Fewer than 5
- Regulatory AUM
- $112K
- AUM share
- 0.0%
- Avg. per client
- $112K
- Clients
- 8
- Regulatory AUM
- $23.6M
- AUM share
- 5.1%
- Avg. per client
- $2.94M
- Clients
- 12
- Regulatory AUM
- $71.7M
- AUM share
- 15.6%
- Avg. per client
- $5.98M
Total
- Clients
- 861
- Regulatory AUM
- $459M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Owen LaRue charges up to 2.50% a year for its Investment Management Fees. The fee is billed in advance, is negotiable and requires an account of at least $250,000. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Financial planning fees range from $325 to $15,000, or $325 an hour. Fees are negotiable and may be waived in certain circumstances.
- Retirement Plan Advisory Services
- Retirement plan advisory fees are negotiated with the plan sponsor, with a maximum investment advisory fee of 1.00%.
James Owen owns 25% to 50% of Owen LaRue. It has 7 employees, 4 of them in advisory roles.
Staff
- 7 employees
- 4 in advisory functions
- 4 state-registered reps
- 5 insurance agents
- Owns 25% to 50% of Owen Larue, LLC
James Owen
Control person · since July 2017
- Owns 25% to 50% of Owen Larue, LLC
Robert Larue
Control person · since July 2017
- Owns 25% to 50% of Owen Larue, LLC
The Cecilian Bank
Control person · since February 2202
- Owns 75% or more of The Cecilian Bank
First Cecilian Bancorp, Inc
Control person · since April 1991
- Owns 25% to 50% of First Cecilian Bancorp, Inc
Pine Knob Holding, LLC
Control person · since December 2019
- Owns 50% to 75% of Pine Knob Holding, LLC
Sarah Mahurin
Control person · since November 2019
- Owns 25% to 50% of Pine Knob Holding, LLC
June Mutter
Control person · since November 2019
Owen LaRue’s regulatory assets grew 2.0× from $234M (January 2021) to $459M (September 2026); clients rose from 372 to 861 and employees from 3 to 7.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Sep 2026September 2026 | $459M | 861 | 7 | 1 |
| Mar 2025March 2025 | $343M | 605 | 7 | 1 |
| May 2024May 2024 | $273M | 528 | 7 | 1 |
| Mar 2023March 2023 | $235M | 462 | 4 | 1 |
| Feb 2022February 2022 | $271M | 420 | 3 | 1 |
| Jan 2021January 2021 | $234M | 372 | 3 | 1 |
Besides its headquarters, Owen LaRue has 0 offices, with 1 listed address in 1 state.
Kentucky · 1 listed address
- 2907 Ring Road, ElizabethtownHQ
Contact and registration details
- Legal name
- Owen Larue, LLC
- Headquarters
- 2907 Ring Road, Elizabethtown, KY 42701
- Website
- owenlarue.com
- Phone
- 270-769-9995
- @22304044
- SEC file
- 801-111041
- Structure
- Kentucky LLC
- Fiscal year end
- December
Owen LaRue’s named custodian for separately managed accounts is Charles Schwab ($381M). Owen LaRue has custody of $42.6M for 128 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $381M100%
At year end, Owen LaRue’s separately managed accounts were mostly in funds (64%) and stocks (27%). Its reported 13F holdings for the quarter ended 30 June 2026 total $288M across 141 positions; the largest are iShares TR (6.4%), Invesco Qqq TR (6.2%) and Apple Inc. (4.5%).
What the accounts hold
- Stocks27%
- Exchange-traded equities26%
- Non-exchange-traded equities1%
- Funds64%
- Registered funds63%
- Pooled vehicles1%
- Bonds3%
- U.S. government and agency bonds1%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash3%
- Other7%
- Structured notes6%
- Derivatives1%
How many clients does Owen LaRue have?
Owen LaRue has 861 clients and manages $459 million for them, as of September 2026. They include 779 individual clients, 61 high-net-worth individuals and 12 other clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 8 September 2026
What services does Owen LaRue offer?
Owen LaRue provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Owen LaRue charge?
Owen LaRue charges up to 2.50% a year for its Investment Management Fees. The fee is billed in advance, is negotiable and requires an account of at least $250,000.
Which custodians does Owen LaRue use?
Owen LaRue’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $381M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 8 September 2026
How many financial advisors does Owen LaRue have?
Owen LaRue has 4 investment adviser representatives registered with state securities authorities, out of 7 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Owen LaRue invest in?
At the end of its last fiscal year, Owen LaRue’s separately managed accounts held 63% registered funds (mutual funds, ETFs, BDCs), 26% exchange-traded equities, 6% other, 3% cash and equivalents, 1% non-exchange-traded equities, 1% U.S. government and agency bonds, 1% state and local bonds, 1% investment grade corporate bonds, 1% derivatives and 1% pooled vehicles (private funds and similar). The 6% other category is described as: Structured Notes.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Owen LaRue have a minimum investment?
Yes, Owen LaRue’s minimum account size for its Investment Management Fees is $250K.
Who owns Owen LaRue?
Owen LaRue is owned through a chain of holding companies by Sarah Mahurin and June Mutter. Its direct owners are James Owen, Robert Larue and the Cecilian Bank, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 8 September 2026
How does Owen LaRue get paid?
Owen LaRue is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Owen LaRue?
Owen LaRue’s main office is at 2907 Ring Road, Elizabethtown, KY 42701. Its phone number is 270-769-9995. Its website is owenlarue.com.