Otto & Associates provides financial planning, portfolio management for individuals and small businesses, pension consulting, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 101–250 clients last fiscal year.
Otto & Associates reports 152 clients. They include 76 individual clients and 76 high-net-worth individuals. Of its assets, 100.0% ($287M across 629 accounts) are managed with discretion. Of its clients, 3% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 50% | 15% |
| High-net-worth individuals | 50% | 85% |
| Charitable organizations | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 76 | $44.1M | 15.4% | $581K |
| High-net-worth individuals | 76 | $242M | 84.5% | $3.19M |
| Charitable organizations | Fewer than 5 | $143K | 0.0% | — |
| Total | 152 | $287M | 100% | — |
- Clients
- 76
- Regulatory AUM
- $44.1M
- AUM share
- 15.4%
- Avg. per client
- $581K
- Clients
- 76
- Regulatory AUM
- $242M
- AUM share
- 84.5%
- Avg. per client
- $3.19M
- Clients
- Fewer than 5
- Regulatory AUM
- $143K
- AUM share
- 0.0%
- Avg. per client
- —
Total
- Clients
- 152
- Regulatory AUM
- $287M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 3%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Otto & Associates charges 0.25%–1.00% a year for its Investment management. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and has a $3,000 annual minimum. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1.25M | 1.00% |
| $1.25M–$2.5M | 0.50% |
| $2.5M and above | 0.25% |
Fee details and sources
Other fees
- Financial plans and retirement plans
- Financial plans and retirement plans are priced according to the complexity of the client's situation, are negotiable, and are generally billed on delivery.
Susan Goodell owns 50% to 75% of Otto & Associates. Susan Goodell is CEO. It has 6 employees, 3 of them in advisory roles.
Leadership
- Susan GoodellChief Executive Officer, President, and Chief Compliance Officer
- David OttoChief Executive Officer Emeritus
- Elizabeth OttoShareholder
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
- Susan Otto Goodell
- Deborah L Maher
- David William Otto
Staff
- 6 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 50% to 75% of Otto & Associates, Inc.
Susan Goodell
Control person · since December 2023
- Owns 25% to 50% of Otto & Associates, Inc.
David Otto
Control person · since December 2023
- Owns 10% to 25% of Otto & Associates, Inc.
Elizabeth Otto
since December 2010
Otto & Associates’ regulatory assets grew 1.5× from $188M (March 2021) to $287M (March 2026); clients rose from 143 to 152 and employees from 5 to 6.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $287M | 152 | 6 | 1 |
| March 2025 | $250M | 149 | 6 | 1 |
| March 2024 | $223M | 151 | 6 | 1 |
| April 2023 | $194M | 151 | 6 | 1 |
| March 2022 | $220M | 147 | 6 | 1 |
| March 2021 | $188M | 143 | 5 | 2 |
Besides its headquarters, Otto & Associates has 0 offices, with 1 listed address in Vermont.
Vermont · 1 listed address
- 16 Beaver Meadow Road, NorwichHQ
Contact and registration details
- Legal name
- Otto & Associates, Inc.
- Headquarters
- 16 Beaver Meadow Road, Norwich, VT 05055
- Website
- ottoandassociates.com
- Phone
- 802-649-1946
- SEC file
- 801-58024
- Founded
- 1991
- Structure
- New York corporation
- Fiscal year end
- December
Otto & Associates uses Charles Schwab ($258M) as custodian for its separately managed accounts. Otto & Associates does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $258M100%
At year end, Otto & Associates’ separately managed accounts were mostly in funds (92%).
What the accounts hold
- Stocks2%
- Funds92%
- Registered funds89%
- Pooled vehicles3%
- Cash6%
How many clients does Otto & Associates have?
Otto & Associates has 152 clients and manages $287 million for them, as of March 2026. They include 76 individual clients and 76 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 March 2026
What services does Otto & Associates offer?
Otto & Associates provides financial planning, portfolio management for individuals and small businesses, pension consulting, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Otto & Associates charge?
Otto & Associates charges 0.25%–1.00% a year for its Investment management. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and has a $3,000 annual minimum.
Source: OTTO & ASSOCIATES, INC. BROCHURE, filed 26 March 2026
Which custodians does Otto & Associates use?
Otto & Associates’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $258M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 March 2026
How many financial advisors does Otto & Associates have?
Otto & Associates has 3 investment adviser representatives registered with state securities authorities, out of 6 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Otto & Associates invest in?
At the end of its last fiscal year, Otto & Associates’ separately managed accounts held 89% registered funds (mutual funds, ETFs, BDCs), 6% cash and equivalents, 3% pooled vehicles (private funds and similar) and 2% exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Otto & Associates?
Otto & Associates’ direct owners are David Otto (25% to 50%), Susan Goodell (50% to 75%) and Elizabeth Otto (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 26 March 2026
How does Otto & Associates get paid?
Otto & Associates is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Otto & Associates registered with the SEC?
Yes, Otto & Associates has been registered with the SEC as an investment adviser since 24 November 2000. Its CRD number is 109493 and its SEC file number is 801-58024.
Source: Form ADV Part 1A, Item 1, filed 26 March 2026; IAPD firm record
How do I contact Otto & Associates?
Otto & Associates’ main office is at 16 Beaver Meadow Road, Norwich, VT 05055. Its phone number is 802-649-1946. Its website is ottoandassociates.com.