Northstar Financial Advisors provides financial planning and portfolio management for individuals and small businesses.
Northstar Financial Advisors reports 135 clients. They include 109 high-net-worth individuals and 26 individual clients. Of its assets, 100.0% ($195M across 135 accounts) are managed with discretion. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 19% | 12% |
| High-net-worth individuals | 81% | 88% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 26 | $23.4M | 12.0% | $901K |
| High-net-worth individuals | 109 | $172M | 88.0% | $1.58M |
| Total | 135 | $195M | 100% | $1.45M |
- Clients
- 26
- Regulatory AUM
- $23.4M
- AUM share
- 12.0%
- Avg. per client
- $901K
- Clients
- 109
- Regulatory AUM
- $172M
- AUM share
- 88.0%
- Avg. per client
- $1.58M
Total
- Clients
- 135
- Regulatory AUM
- $195M
- AUM share
- 100%
- Avg. per client
- $1.45M
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Northstar Financial Advisors charges 1.00% a year for its Investment advisory fee. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Limited Financial Planning
- Limited financial planning is charged as a negotiable fixed fee or at $500 an hour.
Richard Berse owns 75% or more of Northstar Financial Advisors. The leadership team of Northstar Financial Advisors includes President Richard Berse. It has 1 employee.
Leadership
- Richard BersePresident and Chief Compliance Officer
Investment adviser representatives
1 representatives listed in the SEC register as of 9 October 2026.
Staff
- 1 employee
- 1 in advisory functions
- 1 state-registered rep
- Owns 75% or more of Northstar Financial Advisors, Inc.
Richard Berse
Control person · since August 1993
Northstar Financial Advisors’ regulatory assets grew 1.7× from $116M (February 2021) to $195M (January 2026); clients rose from 106 to 135 and employees were 1 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| January 2026 | $195M | 135 | 1 | 1 |
| February 2025 | $178M | 123 | 1 | 1 |
| March 2024 | $140M | 76 | 1 | 1 |
| January 2023 | $114M | 172 | 1 | 1 |
| February 2022 | $134M | 168 | 1 | 1 |
| February 2021 | $116M | 106 | 1 | 1 |
Besides its headquarters, Northstar Financial Advisors has 0 offices, with 1 listed address with no US state reported.
Contact and registration details
- Legal name
- Northstar Financial Advisors, Inc.
- Headquarters
- Not reported
- Website
- nfai.com
- Phone
- 973-896-6666
- SEC file
- 801-120426
- Structure
- Florida corporation
- Fiscal year end
- December
Northstar Financial Advisors uses Raymond James ($195M) as custodian for its separately managed accounts. Northstar Financial Advisors does not have custody of client assets.
- Raymond JamesRaymond James Financial Services, Inc. · St. Petersburg, FL · $195M100%
At year end, Northstar Financial Advisors’ separately managed accounts were mostly in stocks (83%).
What the accounts hold
- Stocks83%
- Non-exchange-traded equities61%
- Exchange-traded equities22%
- Funds9%
- Bonds7%
- U.S. government and agency bonds5%
- State and local bonds2%
- Cash1%
How many clients does Northstar Financial Advisors have?
Northstar Financial Advisors has 135 clients and manages $195 million for them, as of January 2026. They include 109 high-net-worth individuals and 26 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 21 January 2026
What services does Northstar Financial Advisors offer?
Northstar Financial Advisors provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Northstar Financial Advisors charge?
Northstar Financial Advisors charges 1.00% a year for its Investment advisory fee. The fee is billed in arrears and is negotiable.
Source: FORM ADV PART 2A: FIRM BROCHURE, filed 21 January 2026
Which custodians does Northstar Financial Advisors use?
Northstar Financial Advisors’ separately managed account assets are held at Raymond James Financial Services, Inc. (St. Petersburg, FL), with $195M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 21 January 2026
How many financial advisors does Northstar Financial Advisors have?
Northstar Financial Advisors has 1 investment adviser representative registered with state securities authorities, out of 1 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Northstar Financial Advisors invest in?
At the end of its last fiscal year, Northstar Financial Advisors’ separately managed accounts held 61% non-exchange-traded equities, 22% exchange-traded equities, 9% registered funds (mutual funds, ETFs, BDCs), 5% U.S. government and agency bonds, 2% state and local bonds and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Northstar Financial Advisors?
Northstar Financial Advisors’ direct owner is Richard Berse (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 21 January 2026
How does Northstar Financial Advisors get paid?
Northstar Financial Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Northstar Financial Advisors?
Its phone number is 973-896-6666. Its website is nfai.com.