Naples Asset Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars. Financial planning was provided to 11–25 clients last fiscal year.
Naples Asset Management reports 584 clients. They include 488 individual clients, 51 high-net-worth individuals, and 44 pension and profit-sharing plans. Of its assets, 95.5% ($386M across 570 accounts) are managed with discretion; $18M across 14 accounts are not. A wrap fee program the firm both sponsors and manages holds $313M. It advised 8 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 84% | 26% |
| High-net-worth individuals | 9% | 6% |
| Pension and profit-sharing plans | 8% | 58% |
| Charitable organizations | <1% | 10% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 488 | $105M | 26.0% | $215K |
| High-net-worth individuals | 51 | $24.3M | 6.0% | $477K |
| Pension and profit-sharing plans | 44 | $236M | 58.4% | $5.37M |
| Charitable organizations | Fewer than 5 | $38.8M | 9.6% | $38.8M |
| Total | 584 | $404M | 100% | — |
- Clients
- 488
- Regulatory AUM
- $105M
- AUM share
- 26.0%
- Avg. per client
- $215K
- Clients
- 51
- Regulatory AUM
- $24.3M
- AUM share
- 6.0%
- Avg. per client
- $477K
- Clients
- 44
- Regulatory AUM
- $236M
- AUM share
- 58.4%
- Avg. per client
- $5.37M
- Clients
- Fewer than 5
- Regulatory AUM
- $38.8M
- AUM share
- 9.6%
- Avg. per client
- $38.8M
Total
- Clients
- 584
- Regulatory AUM
- $404M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 8
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Naples Asset Management is paid through a percentage of assets under management, hourly charges, fixed fees (other than subscription fees) and other compensation; its fees and minimums are set out in its brochures on the SEC website.
Susan Riser Whitlock owns 50% to 75% of Naples Asset Management. The leadership team of Naples Asset Management includes President Bryan Smith. It has 11 employees, 8 of them in advisory roles.
Staff
- 11 employees
- 8 in advisory functions
- 8 insurance agents
- 4 soliciting firms
- Owns 50% to 75% of Naples Asset Management Co., LLC
Susan Riser Whitlock
Control person · since February 2024
- Owns 25% to 50% of Naples Asset Management Co., LLC
Paul McIntyre
Control person · since December 2004
Naples Asset Management’s regulatory assets grew 1.5× from $267M (June 2021) to $404M (June 2026); clients rose from 394 to 584 and employees fell from 13 to 11.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jun 2026June 2026 | $404M | 584 | 11 | 5 |
| Jul 2025July 2025 | $312M | 291 | 16 | 8 |
| Feb 2024February 2024 | $278M | 411 | 17 | 20 |
| Jun 2023June 2023 | $236M | 213 | 14 | 20 |
| Jun 2022June 2022 | $235M | 234 | 13 | 17 |
| Jun 2021June 2021 | $267M | 394 | 13 | 21 |
Besides its headquarters, Naples Asset Management has 4 offices, with 5 listed addresses across 4 states.
North Carolina · 2 listed addresses
- 107 Kilson Drive, Suite 206, MooresvilleHQ
- 1836 Eastchester DR, High Point
California · 1 listed address
- 5095 Murphy Canyon Road, San Diego
Florida · 1 listed address
- 15050 Elderberry Lane, Fort Myers
Ohio · 1 listed address
- 5460 Franklin St., Hilliard,
Other business names
Naples Asset Management has reported 1 other business name to the SEC.
- Infinite Wealth Advisors
Contact and registration details
- Legal name
- Naples Asset Management Co., LLC
- Headquarters
- 107 Kilson Drive, Suite 206, Mooresville, NC 28117
- Website
- namcoa.com
- Phone
- 239-593-5525
- SEC file
- 801-66945
- Structure
- Florida LLC
- Fiscal year end
- December
Naples Asset Management’s named custodians for separately managed accounts are Ascensus Trust ($114M, 40%), LPL Financial ($104M, 37%) and Empower ($64M, 23%). Naples Asset Management does not have custody of client assets.
- LPL FinancialLPL Financial LLC · Fort Mill, SC · $104M37%
- Ascensus TrustAscensus Trust Company · Fargo, ND · $114M40%
- EmpowerEmpower Financial Services, Inc. · Greenwood Village, CO · $64M23%
At year end, Naples Asset Management’s separately managed accounts were mostly in stocks (83%).
What the accounts hold
- Stocks83%
- Funds1%
- Bonds7%
- Cash9%
How many clients does Naples Asset Management have?
Naples Asset Management has 584 clients and manages $404 million for them, as of June 2026. They include 488 individual clients, 51 high-net-worth individuals, and 44 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 3 June 2026
What services does Naples Asset Management offer?
Naples Asset Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Naples Asset Management use?
Naples Asset Management’s separately managed account assets are held at Ascensus Trust Company (Fargo, ND), with $114M, LPL Financial LLC (Fort Mill, SC), with $104M and Empower Financial Services, Inc. (Greenwood Village, CO), with $64M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 3 June 2026
How many financial advisors does Naples Asset Management have?
Naples Asset Management has 0 investment adviser representatives registered with state securities authorities, out of 11 employees, and 8 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 8 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Naples Asset Management invest in?
At the end of its last fiscal year, Naples Asset Management’s separately managed accounts held 83% exchange-traded equities, 9% cash and equivalents, 7% state and local bonds and 1% registered funds (mutual funds, ETFs, BDCs).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Naples Asset Management?
Naples Asset Management’s direct owners are Paul McIntyre (25% to 50%) and Susan Riser Whitlock (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 3 June 2026
How does Naples Asset Management get paid?
Naples Asset Management is paid through a percentage of assets under management, hourly charges, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Naples Asset Management?
Naples Asset Management’s main office is at 107 Kilson Drive, Suite 206, Mooresville, NC 28117. Its phone number is 239-593-5525. Its website is namcoa.com.