Clients
Matson Money serves 29,985 clients, 26,217 of them other individuals. The average client has about $811,000 with the firm, and high-net-worth clients hold 26% of its $24.3 billion in assets.
- Individuals26,217 clients22%
- High-net-worth individuals2,962 clients26%
- Investment companies6 clients50%
- OtherPension and profit-sharing plans, Charitable organizations, State or municipal government entities, Corporations and other businesses2%
Show client breakdownHide client breakdown
| Client type | Clients | Regulatory AUM | Share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 26,217 | $5,364,517,114 | 22.1% | $205K |
| High-net-worth individuals | 2,962 | $6,304,323,188 | 25.9% | $2.13M |
| Investment companies | 6 | $12,078,379,511 | 49.6% | $2.01B |
| Pension and profit-sharing plans | 477 | $391,666,202 | 1.6% | $821K |
| Charitable organizations | 81 | $80,627,555 | 0.3% | $995K |
| State or municipal government entities | 75 | $11,015,832 | 0.0% | $147K |
| Corporations and other businesses | 167 | $98,056,476 | 0.4% | $587K |
| Total | 29,985 | $24,328,585,878 | 100% | $811K |
- Clients
- 26,217
- Regulatory AUM
- $5,364,517,114
- Share
- 22.1%
- Avg. per client
- $205K
- Clients
- 2,962
- Regulatory AUM
- $6,304,323,188
- Share
- 25.9%
- Avg. per client
- $2.13M
- Clients
- 6
- Regulatory AUM
- $12,078,379,511
- Share
- 49.6%
- Avg. per client
- $2.01B
- Clients
- 477
- Regulatory AUM
- $391,666,202
- Share
- 1.6%
- Avg. per client
- $821K
- Clients
- 81
- Regulatory AUM
- $80,627,555
- Share
- 0.3%
- Avg. per client
- $995K
- Clients
- 75
- Regulatory AUM
- $11,015,832
- Share
- 0.0%
- Avg. per client
- $147K
- Clients
- 167
- Regulatory AUM
- $98,056,476
- Share
- 0.4%
- Avg. per client
- $587K
Total
- Clients
- 29,985
- Regulatory AUM
- $24,328,585,878
- Share
- 100%
- Avg. per client
- $811K
What it does
Matson Money provides portfolio management for individuals and small businesses, portfolio management for investment companies, publishing newsletters and educational seminars. It is paid through a percentage of assets and other arrangements.
Matson Money advises no private funds.
100.0% of assets ($24.33B across 29,979 accounts) are managed with discretion. 0% of clients are outside the U.S., and 0 clients received advice without assets under management last fiscal year.
What the accounts hold
- Funds98%
- Cash2%
Custodians
Matson Money’s client accounts are held mainly at Axos Clearing, with 29% of managed assets, and Charles Schwab, with 18%. Matson Money does not have custody of client assets.
- Axos ClearingAxos Clearing LLC · Centennial, CO · $7.15B29%
- Charles SchwabCharles Schwab & Co., Inc. · Orlando, FL · $4.39B18%
- All other custodians$12.79B53%
Ownership and leadership
Mark Matson owns 75% or more of Matson Money.
- Owns 75% or more of Matson Money, Inc.
Mark Matson
Control person · since October 1991
- Owns 10% to 25% of Matson Money, Inc.
Matthew Matson
since November 1997
Leadership
- Daniel ListChief Compliance Officer & President
- Melissa MatsonExecutive Vice President
- Mark MatsonCEO, CFO, Director, Shareholder
- Matthew MatsonShareholder
Staff
- 69 employees
- 9 in advisory functions
- 6 state-registered reps
- 225 soliciting firms
Reported holdings
Matson Money’s reported 13F holdings total $3.59B across 9 positions, and the ten largest make up 100.0% of it.
- $3.59B
- Reported 13F value
- 9
- Positions
- 100.0%
- In the 10 largest
- +10.1%
- Value vs. prior quarter
- iShares TR · Short Corp. BD ETF22.6%
- iShares TR · Core S&P 500 ETF15.4%
- iShares TR · Core International Agg14.2%
- iShares TR · MSCI USA Value Factor12.7%
- Dfa TR · International Small Cap ETF11.6%
- iShares TR · Core MSCI Emerging Mar6.9%
- iShares TR · Core MSCI Eafe ETF6.1%
- iShares TR · Interm Corp. BD ETF5.7%
- Dfa TR · Inflation Protected Sec ETF4.7%
Together, the ten largest are 100.0% of reported value.
A 13F covers only exchange-traded long positions the firm holds with discretion, so this $3.59B is not its $24.33B in regulatory assets and does not represent any individual client's portfolio.
Fees
Matson Money is paid through a percentage of assets under management and other.
Matson Money’s fee rates are not included in this profile. Find its brochure on the SEC’s site.
Offices and registrations
Besides its headquarters, Matson Money has 1 office, with 2 listed addresses across 2 states.
Arizona · 1 listed address
- 18760 N. Pima RD, Scottsdale
Ohio · 1 listed address
- 5955 Deerfield BLVD., MasonHQ
Registration details
- Legal name
- Matson Money, Inc.
- Headquarters
- 5955 Deerfield BLVD., Mason, OH 45040
- Phone
- 513-204-8000
- Website
- www.matsonmoney.com
- SEC file
- 801-40176
- Structure
- Ohio corporation
- Fiscal year end
- December
This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov
Common questions
How many clients does Matson Money have?
Matson Money has 29,985 clients and manages $24.3 billion for them, as of May 2026. They include 26,217 other individuals, 2,962 high-net-worth individuals and 477 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 15 May 2026
What services does Matson Money offer?
Matson Money provides portfolio management for individuals and small businesses, portfolio management for investment companies, publishing newsletters and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Matson Money use?
Matson Money’s separately managed account assets are held at Axos Clearing LLC (Centennial, CO), with $7,148,321,961 and Charles Schwab & Co., Inc. (Orlando, FL), with $4,393,036,970. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 15 May 2026
How many financial advisors does Matson Money have?
Matson Money has 6 investment adviser representatives registered with state securities authorities, out of 69 employees, and 9 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Matson Money invest in?
At the end of its last fiscal year, Matson Money’s separately managed accounts held 98% registered funds (mutual funds, ETFs, BDCs) and 2% cash and equivalents. It advises no private funds of its own.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Matson Money?
Matson Money’s direct owners are Mark Matson (75% or more) and Matthew Matson (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 15 May 2026
How does Matson Money get paid?
Matson Money is paid through a percentage of assets under management and other arrangements. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file