Master'S Wealth Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 101–250 clients last fiscal year.
Master'S Wealth Management reports 434 clients. They include 219 individual clients, 186 high-net-worth individuals, and 23 pension and profit-sharing plans. Of its assets, 86.4% ($509M across 1,517 accounts) are managed with discretion; $80.3M across 23 accounts are not. A wrap fee program the firm both sponsors and manages holds $509M. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 50% | 17% |
| High-net-worth individuals | 43% | 59% |
| Pension and profit-sharing plans | 5% | 14% |
| Charitable organizations | Fewer than 5 | 7% |
| Corporations and other businesses | 1% | 3% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 219 | $98.8M | 16.8% | $451K |
| High-net-worth individuals | 186 | $348M | 59.0% | $1.87M |
| Pension and profit-sharing plans | 23 | $80.3M | 13.6% | $3.49M |
| Charitable organizations | Fewer than 5 | $42.7M | 7.2% | — |
| Corporations and other businesses | 6 | $19.8M | 3.4% | $3.31M |
| Total | 434 | $590M | 100% | — |
- Clients
- 219
- Regulatory AUM
- $98.8M
- AUM share
- 16.8%
- Avg. per client
- $451K
- Clients
- 186
- Regulatory AUM
- $348M
- AUM share
- 59.0%
- Avg. per client
- $1.87M
- Clients
- 23
- Regulatory AUM
- $80.3M
- AUM share
- 13.6%
- Avg. per client
- $3.49M
- Clients
- Fewer than 5
- Regulatory AUM
- $42.7M
- AUM share
- 7.2%
- Avg. per client
- —
- Clients
- 6
- Regulatory AUM
- $19.8M
- AUM share
- 3.4%
- Avg. per client
- $3.31M
Total
- Clients
- 434
- Regulatory AUM
- $590M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Master'S Wealth Management charges 0.25%–1.50% a year for its Wealth Management and Investment Management Services. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Financial planning fees generally range up to $20,000 a year, based on the scope and complexity of the services.
Lyle Hershey owns 25% to 50% of Master'S Wealth Management. Lyle Hershey is CEO. It has 12 employees, 9 of them in advisory roles.
Staff
- 12 employees
- 9 in advisory functions
- 9 state-registered reps
- Owns 25% to 50% of Master'S Wealth Management Inc.
Lyle Hershey
Control person · since February 2024
- Owns 25% to 50% of Master'S Wealth Management Inc.
Garrison North
Control person · since February 2024
- Owns 10% to 25% of Master'S Wealth Management Inc.
Charles Keller
Control person · since February 2024
Master'S Wealth Management’s regulatory assets grew 1.6× from $380M (July 2024) to $590M (April 2026); clients rose from 388 to 434 and employees from 10 to 12.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Apr 2026April 2026 | $590M | 434 | 12 | 1 |
| Jun 2025June 2025 | $415M | 392 | 12 | 1 |
| Jul 2024July 2024 | $380M | 388 | 10 | 1 |
Besides its headquarters, Master'S Wealth Management has 0 offices, with 1 listed address in 1 state.
Pennsylvania · 1 listed address
- 1415 E Oregon RD, LeolaHQ
Contact and registration details
- Legal name
- Master'S Wealth Management Inc.
- Headquarters
- 1415 E Oregon RD, Leola, PA 17540
- Website
- mastersadvisors.com
- Phone
- 717-581-1323
- @masterswealthmanagement
- SEC file
- 801-129711
- Structure
- Pennsylvania corporation
- Fiscal year end
- December
Master'S Wealth Management’s named custodians for separately managed accounts are Raymond James ($500M, 86%) and Capital Client Group ($83.5M, 14%). Master'S Wealth Management does not have custody of client assets.
- Raymond JamesRaymond James & Associates, Inc. · St. Petersburg, FL · $500M86%
- Capital Client GroupCapital Client Group, Inc. · Los Angeles, CA · $83.5M14%
At year end, Master'S Wealth Management’s separately managed accounts were mostly in funds (84%).
What the accounts hold
- Stocks9%
- Exchange-traded equities8%
- Non-exchange-traded equities1%
- Funds84%
- Registered funds80%
- Pooled vehicles4%
- Bonds5%
- U.S. government and agency bonds2%
- State and local bonds2%
- Investment grade corporate bonds1%
- Cash2%
How many clients does Master'S Wealth Management have?
Master'S Wealth Management has 434 clients and manages $590 million for them, as of April 2026. They include 219 individual clients, 186 high-net-worth individuals, and 23 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 April 2026
What services does Master'S Wealth Management offer?
Master'S Wealth Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Master'S Wealth Management charge?
Master'S Wealth Management charges 0.25%–1.50% a year for its Wealth Management and Investment Management Services. The fee is billed in advance and is negotiable.
Source: MASTER'S DISCLOSURE BROCHURE AND BROCHURE SUPPLEMENTS, filed 30 April 2026
Which custodians does Master'S Wealth Management use?
Master'S Wealth Management’s separately managed account assets are held at Raymond James & Associates, Inc. (St. Petersburg, FL), with $500M and Capital Client Group, Inc. (Los Angeles, CA), with $83.5M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 April 2026
How many financial advisors does Master'S Wealth Management have?
Master'S Wealth Management has 9 investment adviser representatives registered with state securities authorities, out of 12 employees, and 9 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Master'S Wealth Management invest in?
At the end of its last fiscal year, Master'S Wealth Management’s separately managed accounts held 80% registered funds (mutual funds, ETFs, BDCs), 8% exchange-traded equities, 4% pooled vehicles (private funds and similar), 2% U.S. government and agency bonds, 2% state and local bonds, 2% cash and equivalents, 1% non-exchange-traded equities and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Master'S Wealth Management?
Master'S Wealth Management’s direct owners are Lyle Hershey, Garrison North and Charles Keller, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 30 April 2026
How does Master'S Wealth Management get paid?
Master'S Wealth Management is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Master'S Wealth Management?
Master'S Wealth Management’s main office is at 1415 E Oregon RD, Leola, PA 17540. Its phone number is 717-581-1323. Its website is mastersadvisors.com.