Main Advisory provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers. Financial planning was provided to 11–25 clients last fiscal year.
Main Advisory reports 214 clients. They include 184 individual clients and 30 high-net-worth individuals. Of its assets, 100.0% ($163M across 415 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 86% | 27% |
| High-net-worth individuals | 14% | 67% |
| Pension and profit-sharing plans | Fewer than 5 | 4% |
| Charitable organizations | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 184 | $44.7M | 27.5% | $243K |
| High-net-worth individuals | 30 | $109M | 67.2% | $3.64M |
| Pension and profit-sharing plans | Fewer than 5 | $7.24M | 4.5% | — |
| Charitable organizations | Fewer than 5 | $1.47M | 0.9% | — |
| Total | 214 | $163M | 100% | — |
- Clients
- 184
- Regulatory AUM
- $44.7M
- AUM share
- 27.5%
- Avg. per client
- $243K
- Clients
- 30
- Regulatory AUM
- $109M
- AUM share
- 67.2%
- Avg. per client
- $3.64M
- Clients
- Fewer than 5
- Regulatory AUM
- $7.24M
- AUM share
- 4.5%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $1.47M
- AUM share
- 0.9%
- Avg. per client
- —
Total
- Clients
- 214
- Regulatory AUM
- $163M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Main Advisory charges 0.35%–1.25% a year for its Investment Management Services. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Project-based fixed fees up to $2,499; ongoing financial planning for clients under $1,000,000 at a monthly fee of up to $199.
- Retirement Plan Advisory Services
- Annual asset-based fee of up to 0.75% of plan assets, billed quarterly in advance under the plan's advisory agreement.
Darla D. Main Living Trust owns 50% to 75% of Main Advisory. The leadership team of Main Advisory includes Chief Compliance Officer Darla Main. It has 4 employees, 2 of them in advisory roles.
Leadership
- Darla MainPrincipal and Chief Compliance Officer
- Jesse BuchananPrincipal and Investment Advisor Representative
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 4 employees
- 2 in advisory functions
- 2 state-registered reps
- 2 insurance agents
- Owns 50% to 75% of Main Advisory, Inc.
Darla D. Main Living Trust
Control person · since March 2025
- Owns 25% to 50% of Main Advisory, Inc.
Jesse Buchanan
Control person · since April 2025
Main Advisory’s regulatory assets grew from $116M (May 2024) to $163M (February 2026); clients rose from 183 to 214 and employees from 3 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $163M | 214 | 4 | 2 |
| April 2025 | $128M | 219 | 3 | 1 |
| May 2024 | $116M | 183 | 3 | 1 |
Besides its headquarters, Main Advisory has 1 office, with 2 listed addresses in Pennsylvania and Virginia.
Pennsylvania · 1 listed address
- 2400 Ansys Drive, Suite 102, CanonsburgHQ
Virginia · 1 listed address
- 2001 South Main Street, Blacksburg
Contact and registration details
- Legal name
- Main Advisory, Inc.
- Headquarters
- 2400 Ansys Drive, Suite 102, Canonsburg, PA 15317
- Website
- mainadvisory.com
- Phone
- 724-731-0173
- SEC file
- 801-128706
- Structure
- Pennsylvania corporation
- Fiscal year end
- December
Main Advisory uses Fidelity ($86.1M, 54%) and Axos Clearing ($74.2M, 46%) as custodians for its separately managed accounts. Main Advisory does not have custody of client assets.
- Axos ClearingAxos Clearing LLC · Omaha, NE · $74.2M46%
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $86.1M54%
At year end, Main Advisory’s separately managed accounts were mostly in stocks (70%) and funds (26%).
What the accounts hold
- Stocks70%
- Funds26%
- Cash4%
How many clients does Main Advisory have?
Main Advisory has 214 clients and manages $163 million for them, as of February 2026. They include 184 individual clients and 30 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 19 February 2026
What services does Main Advisory offer?
Main Advisory provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Main Advisory charge?
Main Advisory charges 0.35%–1.25% a year for its Investment Management Services. The fee is billed in advance and is negotiable.
Source: MAIN ADVISORY DISCLOSURE BROCHURE AND BROCHURE SUPPLEMENTS, filed 19 February 2026
Which custodians does Main Advisory use?
Main Advisory’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $86.1M and Axos Clearing LLC (Omaha, NE), with $74.2M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 19 February 2026
How many financial advisors does Main Advisory have?
Main Advisory has 2 investment adviser representatives registered with state securities authorities, out of 4 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Main Advisory invest in?
At the end of its last fiscal year, Main Advisory’s separately managed accounts held 70% exchange-traded equities, 26% registered funds (mutual funds, ETFs, BDCs) and 4% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Main Advisory?
Main Advisory’s direct owners are Darla D. Main Living Trust (50% to 75%) and Jesse Buchanan (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 19 February 2026
How does Main Advisory get paid?
Main Advisory is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Main Advisory?
Main Advisory’s main office is at 2400 Ansys Drive, Suite 102, Canonsburg, PA 15317. Its phone number is 724-731-0173. Its website is mainadvisory.com.