{"url":"https://nivawealth.com/firms/main-advisory-328040","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/328040","regulatoryAum":162743420,"crd":"328040","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"6623353","suffix":null,"lastName":"Buchanan","firstName":"Jesse","middleName":"Grant"},{"crd":"1969355","suffix":null,"lastName":"MAIN","firstName":"DARLA","middleName":"DIANE"}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2024-05-20","regulatoryAum":116082460,"clients":183,"employees":3,"offices":1},{"filedOn":"2025-04-16","regulatoryAum":128216032,"clients":219,"employees":3,"offices":1},{"filedOn":"2026-02-19","regulatoryAum":162743420,"clients":214,"employees":4,"offices":2}],"secFileNumber":"801-128706","legalName":"Main Advisory, Inc.","displayName":"Main Advisory","slug":"main-advisory-328040","website":"https://mainadvisory.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Pennsylvania corporation","fiscalYearEnd":"December","headquarters":{"street":"2400 Ansys Drive, Suite 102","city":"Canonsburg","state":"PA","stateName":"Pennsylvania","country":"United States","postalCode":"15317"},"tradeNames":[],"registration":{"secApproved":"8 September 2023","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":719764.6495327103,"staff":{"employees":4,"advisory":2,"brokerDealerReps":0,"insuranceAgents":2,"promoters":0},"aum":{"regulatory":162743420,"discretionary":162743420,"discretionaryAccounts":415,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":184,"regulatoryAum":44685817},{"label":"High-net-worth individuals","clients":30,"regulatoryAum":109343818},{"label":"Pension and profit-sharing plans","clients":null,"fewerThan5":true,"regulatoryAum":7243183},{"label":"Charitable organizations","clients":null,"fewerThan5":true,"regulatoryAum":1470602}],"feePrograms":[{"role":"main","program":"Investment Management Services","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010412","versionId":1010412,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-02-19","documentName":"MAIN ADVISORY DISCLOSURE BROCHURE AND BROCHURE SUPPLEMENTS","fee_rate_low":0.35,"fee_rate_high":1.25,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial Planning Services","summary":"Project-based fixed fees up to $2,499; ongoing financial planning for clients under $1,000,000 at a monthly fee of up to $199.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010412","versionId":1010412,"submittedOn":"2026-02-19","documentName":"MAIN ADVISORY DISCLOSURE BROCHURE AND BROCHURE SUPPLEMENTS"},{"role":"other","program":"Retirement Plan Advisory Services","summary":"Annual asset-based fee of up to 0.75% of plan assets, billed quarterly in advance under the plan's advisory agreement.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010412","versionId":1010412,"submittedOn":"2026-02-19","documentName":"MAIN ADVISORY DISCLOSURE BROCHURE AND BROCHURE SUPPLEMENTS"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T17:34:35.723037+00:00","documents":[{"name":"MAIN ADVISORY DISCLOSURE BROCHURE AND BROCHURE SUPPLEMENTS","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010412","versionId":1010412,"submittedOn":"2026-02-19"}]},"custodians":[{"name":"Axos Clearing LLC","shortName":"Axos Clearing","location":"Omaha, NE","smaAssets":74184880},{"name":"Fidelity Brokerage Services LLC","shortName":"Fidelity","location":"Smithfield, RI","smaAssets":86063032}],"custodyNote":"Main Advisory does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Darla Main","title":"Principal and Chief Compliance Officer","crd":"1969355"},{"name":"Jesse Buchanan","title":"Principal and Investment Advisor Representative","crd":"6623353"}],"ownership":[{"label":"Darla D. Main Living Trust","detail":"Living trust in the 50% to 75% ownership band and a control person, since March 2025."},{"label":"Jesse Buchanan","detail":"Principal and investment advisor representative in the 25% to 50% ownership band and a control person, since April 2025."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":1,"privateResidences":0},"listedOfficeAddresses":2,"foreignOffices":[],"officesByState":[{"state":"Pennsylvania","offices":1,"addresses":[{"street":"2400 Ansys Drive, Suite 102","city":"Canonsburg","headquarters":true}]},{"state":"Virginia","offices":1,"addresses":[{"street":"2001 South Main Street","city":"Blacksburg"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"724-731-0173","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Pension consulting services","Selection of other advisers (including private fund managers)"],"financialPlanningClients":"11-25","assetMix":[{"label":"Exchange-traded equity securities","percent":70},{"label":"Securities issued by registered investment companies or business development companies","percent":26},{"label":"Cash and cash equivalents","percent":4}],"privateFunds":0},"sources":{"adv1FilingDate":"19 February 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/328040/PDF/328040.pdf","brochureDate":"19 February 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010412","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Main Advisory have?","answer":"Main Advisory has 214 clients and manages $163 million for them, as of February 2026. They include 184 individual clients and 30 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 19 February 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Main Advisory offer?","answer":"Main Advisory provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Main Advisory charge?","answer":"Main Advisory charges 0.35%–1.25% a year for its Investment Management Services. The fee is billed in advance and is negotiable.","source":"MAIN ADVISORY DISCLOSURE BROCHURE AND BROCHURE SUPPLEMENTS, filed 19 February 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Main Advisory use?","answer":"Main Advisory’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $86.1M and Axos Clearing LLC (Omaha, NE), with $74.2M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 19 February 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Main Advisory have?","answer":"Main Advisory has 2 investment adviser representatives registered with state securities authorities, out of 4 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Main Advisory invest in?","answer":"At the end of its last fiscal year, Main Advisory’s separately managed accounts held 70% exchange-traded equities, 26% registered funds (mutual funds, ETFs, BDCs) and 4% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Main Advisory?","answer":"Main Advisory’s direct owners are Darla D. Main Living Trust (50% to 75%) and Jesse Buchanan (25% to 50%).","source":"Form ADV Part 1A, Schedules A and B, filed 19 February 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Main Advisory get paid?","answer":"Main Advisory is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Main Advisory?","answer":"Main Advisory’s main office is at 2400 Ansys Drive, Suite 102, Canonsburg, PA 15317. Its phone number is 724-731-0173. Its website is mainadvisory.com.","source":"Form ADV Part 1A, Item 1.F, filed 19 February 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}