Mai provides financial planning, portfolio management for individuals and small businesses, selecting other managers, education planning, and estate planning. Financial planning was provided to 251–500 clients last fiscal year.
Mai reports 384 individuals. Of its assets, 100.0% ($330M across 384 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 100% | 100% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 384 | $330M | 100.0% | $859K |
| Total | 384 | $330M | 100% | $859K |
- Clients
- 384
- Regulatory AUM
- $330M
- AUM share
- 100.0%
- Avg. per client
- $859K
Total
- Clients
- 384
- Regulatory AUM
- $330M
- AUM share
- 100%
- Avg. per client
- $859K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Mai charges 1.00% a year for its Advisory fee. The fee is billed in advance, is negotiable and has a $1,000 annual minimum.
Fee details and sources
Ramsey Bova owns 75% or more of Mai. The leadership team of Mai includes President Ramsey Bova and Chief Investment Officer Stephen Byars. It has 6 employees, 3 of them in advisory roles.
Staff
- 6 employees
- 3 in advisory functions
- Owns 75% or more of Mai, Inc.
Ramsey Bova
Control person · since January 2008
Mai’s regulatory assets grew 1.6× from $206M (March 2021) to $330M (March 2026); clients rose from 337 to 384 and employees from 5 to 6.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $330M | 384 | 6 | 1 |
| Mar 2025March 2025 | $291M | 379 | 5 | 1 |
| Mar 2024March 2024 | $248M | 377 | 5 | 1 |
| Mar 2023March 2023 | $210M | 367 | 5 | 1 |
| Mar 2022March 2022 | $244M | 379 | 5 | 1 |
| Mar 2021March 2021 | $206M | 337 | 5 | 1 |
Besides its headquarters, Mai has 0 offices, with 1 listed address in 1 state.
Kentucky · 1 listed address
- 121 Walton Avenue, LexingtonHQ
Other business names
Mai has reported 2 other business names to the SEC.
- Mai
- Moneywatch Advisors
Contact and registration details
- Legal name
- Mai, Inc.
- Headquarters
- 121 Walton Avenue, Lexington, KY 40508
- Website
- moneywatchadvisors.com
- Phone
- 859-268-1117
- @moneywatchadvisors
- SEC file
- 801-26952
- Founded
- 1980
- Structure
- Kentucky corporation
- Fiscal year end
- December
Mai has custody of $7.19M for 350 clients.
At year end, Mai’s separately managed accounts were mostly in stocks (50%) and funds (50%).
What the accounts hold
- Stocks50%
- Funds50%
How many clients does Mai have?
Mai has 384 clients and manages $330 million for them, as of March 2026. They include 384 individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 25 March 2026
What services does Mai offer?
Mai provides financial planning, portfolio management for individuals and small businesses, selecting other managers, education planning, and estate planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Mai charge?
Mai charges 1.00% a year for its Advisory fee. The fee is billed in advance, is negotiable and has a $1,000 annual minimum.
Source: 2026 ADV, filed 25 March 2026
How many financial advisors does Mai have?
Mai has 0 investment adviser representatives registered with state securities authorities, out of 6 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Mai invest in?
At the end of its last fiscal year, Mai’s separately managed accounts held 50% exchange-traded equities and 50% registered funds (mutual funds, ETFs, BDCs).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Mai?
Mai’s direct owner is Ramsey Bova (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 25 March 2026
How does Mai get paid?
Mai is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Mai?
Mai’s main office is at 121 Walton Avenue, Lexington, KY 40508. Its phone number is 859-268-1117. Its website is moneywatchadvisors.com.