{"url":"https://nivawealth.com/firms/mai-107337","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/107337","regulatoryAum":329735069,"crd":"107337","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"5029923","suffix":null,"lastName":"BOVA","firstName":"RAMSEY","middleName":"PIERSE"},{"crd":"7068766","suffix":null,"lastName":"Byars","firstName":"Stephen","middleName":null}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-03-30","regulatoryAum":205990442,"clients":337,"employees":5,"offices":1},{"filedOn":"2022-03-29","regulatoryAum":243862619,"clients":379,"employees":5,"offices":1},{"filedOn":"2023-03-29","regulatoryAum":209950052,"clients":367,"employees":5,"offices":1},{"filedOn":"2024-03-28","regulatoryAum":247500906,"clients":377,"employees":5,"offices":1},{"filedOn":"2025-03-25","regulatoryAum":291333906,"clients":379,"employees":5,"offices":1},{"filedOn":"2026-03-25","regulatoryAum":329735069,"clients":384,"employees":6,"offices":1}],"secFileNumber":"801-26952","legalName":"Mai, Inc.","displayName":"Mai","slug":"mai-107337","website":"https://moneywatchadvisors.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/moneywatchadvisors","founded":"1980","organization":"Kentucky corporation","fiscalYearEnd":"December","headquarters":{"street":"121 Walton Avenue","city":"Lexington","state":"KY","stateName":"Kentucky","country":"United States","postalCode":"40508"},"tradeNames":["Mai","Moneywatch Advisors"],"registration":{"secApproved":"15 May 1986","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":858685.0755208334,"staff":{"employees":6,"advisory":3,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":329735069,"discretionary":329735069,"discretionaryAccounts":384,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":384,"regulatoryAum":329735069}],"feePrograms":[{"role":"main","program":"Advisory fee","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1025432","versionId":1025432,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-03-25","documentName":"2026 ADV","fee_rate_low":1,"fee_rate_high":1,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":"quarterly","fee_minimum_annual":1000}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T08:14:23.232784+00:00","documents":[{"name":"2026 ADV","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1025432","versionId":1025432,"submittedOn":"2026-03-25"}]},"custodians":[],"custodyNote":"Mai has custody of $7.19M for 350 clients.","otherCustodians":[],"leadership":[{"name":"Ramsey Bova","title":"President and Chief Compliance Officer","crd":"5029923"},{"name":"Stephen Byars","title":"Chief Investment Officer","crd":"7068766"}],"ownership":[{"label":"Ramsey Bova","detail":"President and chief compliance officer in the 75% or more ownership band and a control person, since January 2008."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Kentucky","offices":1,"addresses":[{"street":"121 Walton Avenue","city":"Lexington","headquarters":true}]}],"brochureServices":["education planning","estate planning"],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"859-268-1117","stateRegisteredReps":0,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Selection of other advisers (including private fund managers)"],"financialPlanningClients":"251-500","assetMix":[{"label":"Exchange-traded equity securities","percent":50},{"label":"Securities issued by registered investment companies or business development companies","percent":50}],"privateFunds":0},"sources":{"adv1FilingDate":"25 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/107337/PDF/107337.pdf","brochureDate":"25 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1025432","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Mai have?","answer":"Mai has 384 clients and manages $330 million for them, as of March 2026. They include 384 individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 25 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Mai offer?","answer":"Mai provides financial planning, portfolio management for individuals and small businesses, selecting other managers, education planning, and estate planning.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Mai charge?","answer":"Mai charges 1.00% a year for its Advisory fee. The fee is billed in advance, is negotiable and has a $1,000 annual minimum.","source":"2026 ADV, filed 25 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"How many financial advisors does Mai have?","answer":"Mai has 0 investment adviser representatives registered with state securities authorities, out of 6 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Mai invest in?","answer":"At the end of its last fiscal year, Mai’s separately managed accounts held 50% exchange-traded equities and 50% registered funds (mutual funds, ETFs, BDCs).","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Mai?","answer":"Mai’s direct owner is Ramsey Bova (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 25 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Mai get paid?","answer":"Mai is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Mai?","answer":"Mai’s main office is at 121 Walton Avenue, Lexington, KY 40508. Its phone number is 859-268-1117. Its website is moneywatchadvisors.com.","source":"Form ADV Part 1A, Item 1.F, filed 25 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}