Luna Capital Management provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Luna Capital Management reports 218 clients. They include 170 individual clients, 42 high-net-worth individuals, and 6 pension and profit-sharing plans. Of its assets, 97.8% ($114M across 260 accounts) are managed with discretion; $2.55M across 6 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 78% | 32% |
| High-net-worth individuals | 19% | 66% |
| Pension and profit-sharing plans | 3% | 2% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 170 | $36.8M | 31.6% | $216K |
| High-net-worth individuals | 42 | $77.1M | 66.2% | $1.84M |
| Pension and profit-sharing plans | 6 | $2.55M | 2.2% | $425K |
| Total | 218 | $116M | 100% | $534K |
- Clients
- 170
- Regulatory AUM
- $36.8M
- AUM share
- 31.6%
- Avg. per client
- $216K
- Clients
- 42
- Regulatory AUM
- $77.1M
- AUM share
- 66.2%
- Avg. per client
- $1.84M
- Clients
- 6
- Regulatory AUM
- $2.55M
- AUM share
- 2.2%
- Avg. per client
- $425K
Total
- Clients
- 218
- Regulatory AUM
- $116M
- AUM share
- 100%
- Avg. per client
- $534K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Luna Capital Management is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning (Fixed Fee)
- Fixed fees for longer-term financial planning or consulting projects range from $750 to $2,500 per project.
- Financial Planning (Hourly)
- Hourly financial planning fees range from $500 to $1,000 per hour, depending on the services provided and negotiated with the client.
Ronan Gaudario owns 50% to 75% of Luna Capital Management. It has 3 employees, 2 of them in advisory roles.
Leadership
- Ronan GaudarioManaging Member / CCO
- John WooMember
- Christine WooMember
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 3 employees
- 2 in advisory functions
- 2 state-registered reps
- 1 insurance agent
- Owns 50% to 75% of Luna Capital Management, LLC
Ronan Gaudario
Control person · since March 2020
- Owns 10% to 25% of Luna Capital Management, LLC
Christine Woo
since March 2020
- Owns 10% to 25% of Luna Capital Management, LLC
John Woo
since March 2020
Besides its headquarters, Luna Capital Management has 0 offices, with 1 listed address in California.
California · 1 listed address
- 1799 Bayshore Highway, Suite 128a, BurlingameHQ
Contact and registration details
- Legal name
- Luna Capital Management, LLC
- Headquarters
- 1799 Bayshore Highway, Suite 128a, Burlingame, CA 94010
- Website
- lunacapm.com
- Phone
- 415-513-5257
- SEC file
- 801-136576
- Structure
- California LLC
- Fiscal year end
- December
Luna Capital Management uses Charles Schwab ($114M) as custodian for its separately managed accounts. Luna Capital Management has custody of $9.03M in client assets for 36 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $114M100%
At year end, Luna Capital Management’s separately managed accounts were mostly in stocks (87%).
What the accounts hold
- Stocks87%
- Non-exchange-traded equities75%
- Exchange-traded equities12%
- Bonds5%
- Cash5%
- Other3%
- Derivatives3%
How many clients does Luna Capital Management have?
Luna Capital Management has 218 clients and manages $116 million for them, as of June 2026. They include 170 individual clients, 42 high-net-worth individuals, and 6 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 6 June 2026
What services does Luna Capital Management offer?
Luna Capital Management provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Luna Capital Management use?
Luna Capital Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $114M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 6 June 2026
How many financial advisors does Luna Capital Management have?
Luna Capital Management has 2 investment adviser representatives registered with state securities authorities, out of 3 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Luna Capital Management invest in?
At the end of its last fiscal year, Luna Capital Management’s separately managed accounts held 75% non-exchange-traded equities, 12% exchange-traded equities, 5% investment grade corporate bonds, 5% cash and equivalents and 3% derivatives.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Luna Capital Management?
Luna Capital Management’s direct owners are Ronan Gaudario (50% to 75%), Christine Woo (10% to 25%) and John Woo (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 6 June 2026
How does Luna Capital Management get paid?
Luna Capital Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Luna Capital Management?
Luna Capital Management’s main office is at 1799 Bayshore Highway, Suite 128a, Burlingame, CA 94010. Its phone number is 415-513-5257. Its website is lunacapm.com.