Luma Capital provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers. Financial planning was provided to 1–10 clients last fiscal year. The firm advises 24 private funds.
Luma Capital reports 72 clients. They include 34 high-net-worth individuals, 24 pooled investment vehicles and 9 individual clients. Of its assets, 62.4% ($84.8M across 38 accounts) are managed with discretion; $51M across 34 accounts are not. Of its clients, 5% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 13% | 3% |
| High-net-worth individuals | 47% | 76% |
| Banking or thrift institutions | 0% | 0% |
| Pooled investment vehicles | 33% | 20% |
| Pension and profit-sharing plans | Fewer than 5 | 0% |
| Other client typesCharitable organizations; State or municipal government entities; Other investment advisers; Insurance companies; Sovereign wealth funds and foreign official institutions; Corporations and other businesses | 7% | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 9 | $3.57M | 2.6% | $397K |
| High-net-worth individuals | 34 | $104M | 76.3% | $3.05M |
| Banking or thrift institutions | Fewer than 5 | $0 | 0.0% | — |
| Pooled investment vehicles | 24 | $27.4M | 20.2% | $1.14M |
| Pension and profit-sharing plans | Fewer than 5 | $0 | 0.0% | — |
| Charitable organizations | Fewer than 5 | $0 | 0.0% | — |
| State or municipal government entities | Fewer than 5 | $0 | 0.0% | — |
| Other investment advisers | Fewer than 5 | $0 | 0.0% | — |
| Insurance companies | Fewer than 5 | $0 | 0.0% | — |
| Sovereign wealth funds and foreign official institutions | Fewer than 5 | $0 | 0.0% | — |
| Corporations and other businesses | 5 | $1.15M | 0.8% | $231K |
| Total | 72 | $136M | 100% | — |
- Clients
- 9
- Regulatory AUM
- $3.57M
- AUM share
- 2.6%
- Avg. per client
- $397K
- Clients
- 34
- Regulatory AUM
- $104M
- AUM share
- 76.3%
- Avg. per client
- $3.05M
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- 24
- Regulatory AUM
- $27.4M
- AUM share
- 20.2%
- Avg. per client
- $1.14M
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- 5
- Regulatory AUM
- $1.15M
- AUM share
- 0.8%
- Avg. per client
- $231K
Total
- Clients
- 72
- Regulatory AUM
- $136M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 5%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 24
- Financial planning clients last fiscal year
- 1–10
Luma Capital is paid through a percentage of assets under management, hourly charges, fixed fees (other than subscription fees) and performance-based fees. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure.
Daniel Keller owns 75% or more of Luma Capital. The leadership team of Luma Capital includes Chief Compliance Officer Daniel Keller. It has 2 employees.
Staff
- 2 employees
- 2 in advisory functions
- 1 state-registered rep
- Owns 75% or more of Luma Capital LLC
Daniel Keller
Control person · since March 2001
Luma Capital’s regulatory assets fell from $191M (February 2021) to $136M (March 2026); clients rose from 58 to 72 and employees were 2 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $136M | 72 | 2 | 1 |
| Apr 2025April 2025 | $132M | 58 | 2 | 1 |
| Mar 2024March 2024 | $144M | 58 | 2 | 1 |
| Mar 2023March 2023 | $122M | 64 | 2 | 1 |
| Apr 2022April 2022 | $122M | 64 | 2 | 1 |
| Feb 2021February 2021 | $191M | 58 | 2 | 1 |
Besides its headquarters, Luma Capital has 0 offices, with 1 listed address in 1 state.
Florida · 1 listed address
- 4850 Tamiami Trail North, Suite 301, NaplesHQ
Contact and registration details
- Legal name
- Luma Capital LLC
- Headquarters
- 4850 Tamiami Trail North, Suite 301, Naples, FL 34103
- Website
- lumacapital.com
- Phone
- 239-659-2888
- SEC file
- 801-61140
- Structure
- Florida LLC
- Fiscal year end
- December
Luma Capital’s named custodians for separately managed accounts are Charles Schwab ($52.6M, 96%) and Netxinvestor ($2.14M, 4%). Luma Capital has custody of $6.64M for 3 clients.
- Charles SchwabCharles Schwab · El Paso, TX · $52.6M96%
- NetxinvestorNetxinvestor · Jersey City, NJ · $2.14M4%
At year end, Luma Capital’s separately managed accounts were largely in stocks (43%) and bonds (39%).
What the accounts hold
- Stocks43%
- Bonds39%
- U.S. government and agency bonds26%
- Investment grade corporate bonds12%
- State and local bonds1%
- Cash4%
- Other14%
- Private equity investments14%
How many clients does Luma Capital have?
Luma Capital has 72 clients and manages $136 million for them, as of March 2026. They include 34 high-net-worth individuals, 24 pooled investment vehicles and 9 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does Luma Capital offer?
Luma Capital provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Luma Capital use?
Luma Capital’s separately managed account assets are held at Charles Schwab (El Paso, TX), with $52.6M and Netxinvestor (Jersey City, NJ), with $2.14M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does Luma Capital have?
Luma Capital has 1 investment adviser representative registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Luma Capital invest in?
At the end of its last fiscal year, Luma Capital’s separately managed accounts held 43% exchange-traded equities, 26% U.S. government and agency bonds, 14% other, 12% investment grade corporate bonds, 4% cash and equivalents and 1% state and local bonds. The 14% other category is described as: Private Equity Investments. It advises 24 private funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Luma Capital?
Luma Capital’s direct owner is Daniel Keller (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does Luma Capital get paid?
Luma Capital is paid through a percentage of assets under management, hourly charges, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Luma Capital?
Luma Capital’s main office is at 4850 Tamiami Trail North, Suite 301, Naples, FL 34103. Its phone number is 239-659-2888. Its website is lumacapital.com.
