Loyd Financial Management provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 101–250 clients last fiscal year.
Loyd Financial Management reports 149 clients. They include 96 individual clients and 53 high-net-worth individuals. Of its assets, 0.0% ($0 across 0 accounts) are managed with discretion; $134M across 493 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 64% | 26% |
| High-net-worth individuals | 36% | 73% |
| Charitable organizations | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 96 | $35.2M | 26.4% | $367K |
| High-net-worth individuals | 53 | $97.8M | 73.2% | $1.84M |
| Charitable organizations | Fewer than 5 | $546K | 0.4% | — |
| Total | 149 | $134M | 100% | — |
- Clients
- 96
- Regulatory AUM
- $35.2M
- AUM share
- 26.4%
- Avg. per client
- $367K
- Clients
- 53
- Regulatory AUM
- $97.8M
- AUM share
- 73.2%
- Avg. per client
- $1.84M
- Clients
- Fewer than 5
- Regulatory AUM
- $546K
- AUM share
- 0.4%
- Avg. per client
- —
Total
- Clients
- 149
- Regulatory AUM
- $134M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Loyd Financial Management is paid through a percentage of assets under management and hourly charges. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Hourly financial planning
- One-time hourly financial planning for clients without a Focus portfolio is billed at an hourly rate that will not exceed $395.
Donald Loyd owns 75% or more of Loyd Financial Management. The leadership team of Loyd Financial Management includes President Donald Loyd. It has 2 employees, 1 of them in advisory roles.
Staff
- 2 employees
- 1 in advisory functions
- 1 state-registered rep
- Owns 75% or more of Loyd Financial Management Inc.
Donald Loyd
Control person · since December 1998
Loyd Financial Management’s regulatory assets grew from $104M (February 2024) to $134M (February 2026); clients fell from 158 to 149 and employees were 2 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Feb 2026February 2026 | $134M | 149 | 2 | 1 |
| Feb 2025February 2025 | $115M | 148 | 2 | 1 |
| Feb 2024February 2024 | $104M | 158 | 2 | 1 |
Besides its headquarters, Loyd Financial Management has 0 offices, with 1 listed address in 1 state.
Colorado · 1 listed address
- 7475 East Peakview Avenue,, Building 10, CentennialHQ
Contact and registration details
- Legal name
- Loyd Financial Management Inc.
- Headquarters
- 7475 East Peakview Avenue,, Building 10, Centennial, CO 80111
- Website
- Not reported
- Phone
- 303-779-0987
- SEC file
- 801-129710
- Structure
- Colorado corporation
- Fiscal year end
- December
Loyd Financial Management’s named custodian for separately managed accounts is Charles Schwab ($129M). Loyd Financial Management does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $129M100%
At year end, Loyd Financial Management’s separately managed accounts were mostly in funds (97%).
What the accounts hold
- Stocks2%
- Funds97%
- Cash1%
How many clients does Loyd Financial Management have?
Loyd Financial Management has 149 clients and manages $134 million for them, as of February 2026. They include 96 individual clients and 53 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 February 2026
What services does Loyd Financial Management offer?
Loyd Financial Management provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Loyd Financial Management use?
Loyd Financial Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $129M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 February 2026
How many financial advisors does Loyd Financial Management have?
Loyd Financial Management has 1 investment adviser representative registered with state securities authorities, out of 2 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Loyd Financial Management invest in?
At the end of its last fiscal year, Loyd Financial Management’s separately managed accounts held 97% registered funds (mutual funds, ETFs, BDCs), 2% exchange-traded equities and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Loyd Financial Management?
Loyd Financial Management’s direct owner is Donald Loyd (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 26 February 2026
How does Loyd Financial Management get paid?
Loyd Financial Management is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Loyd Financial Management?
Loyd Financial Management’s main office is at 7475 East Peakview Avenue,, Building 10, Centennial, CO 80111. Its phone number is 303-779-0987.