Koon Financial Planning & Consulting provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 11–25 clients last fiscal year.
Koon Financial Planning & Consulting reports 163 clients. They include 98 individual clients, 55 high-net-worth individuals and 10 charitable organizations. Of its assets, 98.8% ($145M across 158 accounts) are managed with discretion; $1.76M across 5 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 60% | 14% |
| High-net-worth individuals | 34% | 81% |
| Charitable organizations | 6% | 6% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 98 | $20.1M | 13.7% | $205K |
| High-net-worth individuals | 55 | $119M | 80.7% | $2.16M |
| Charitable organizations | 10 | $8.18M | 5.6% | $818K |
| Total | 163 | $147M | 100% | $901K |
- Clients
- 98
- Regulatory AUM
- $20.1M
- AUM share
- 13.7%
- Avg. per client
- $205K
- Clients
- 55
- Regulatory AUM
- $119M
- AUM share
- 80.7%
- Avg. per client
- $2.16M
- Clients
- 10
- Regulatory AUM
- $8.18M
- AUM share
- 5.6%
- Avg. per client
- $818K
Total
- Clients
- 163
- Regulatory AUM
- $147M
- AUM share
- 100%
- Avg. per client
- $901K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Koon Financial Planning & Consulting charges 0.50%–1.00% a year for its Investment advisory fee. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Consultation and special projects
- Consultation is billed at an hourly fee, and special projects at an hourly or fixed fee negotiated at the start; the brochure states no rate.
Evan Fruits owns 75% or more of Koon Financial Planning & Consulting. The leadership team of Koon Financial Planning & Consulting includes President Evan Fruits and Chief Compliance Officer Susan Mitchell. It has 2 employees, 1 of them in advisory roles.
Staff
- 2 employees
- 1 in advisory functions
- 1 state-registered rep
- Owns 75% or more of Koon Financial Planning & Consulting, LLC
Evan Fruits
Control person · since March 2021
- Owns 75% or more of Koon Financial Planning & Consulting, LLC
Evan Scott Fruits
Control person · since March 2021
Besides its headquarters, Koon Financial Planning & Consulting has 1 office (1 private residence, listed without an address), with 1 listed address in 1 state.
Indiana · 1 listed address
- 384 N Madison Ave Ste. 200, GreenwoodHQ
Contact and registration details
- Legal name
- Koon Financial Planning & Consulting, LLC
- Headquarters
- 384 N Madison Ave Ste. 200, Greenwood, IN 46142
- Website
- koonfinancial.com
- Phone
- 317-887-1714
- SEC file
- 801-132426
- Structure
- Indiana LLC
- Fiscal year end
- December
Koon Financial Planning & Consulting has custody of $5.88M for 163 clients.
At year end, Koon Financial Planning & Consulting’s separately managed accounts were largely in funds (49%) and stocks (46%).
What the accounts hold
- Stocks46%
- Funds49%
- Bonds1%
- Cash4%
How many clients does Koon Financial Planning & Consulting have?
Koon Financial Planning & Consulting has 163 clients and manages $147 million for them, as of March 2026. They include 98 individual clients, 55 high-net-worth individuals and 10 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 10 March 2026
What services does Koon Financial Planning & Consulting offer?
Koon Financial Planning & Consulting provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Koon Financial Planning & Consulting charge?
Koon Financial Planning & Consulting charges 0.50%–1.00% a year for its Investment advisory fee. The fee is billed in arrears and is negotiable.
Source: KOON FINANCIAL PLANNING & CONSULTING/KFP&C FORM ADV PARTS 2A & 2B 2026, filed 10 March 2026
How many financial advisors does Koon Financial Planning & Consulting have?
Koon Financial Planning & Consulting has 1 investment adviser representative registered with state securities authorities, out of 2 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Koon Financial Planning & Consulting invest in?
At the end of its last fiscal year, Koon Financial Planning & Consulting’s separately managed accounts held 49% registered funds (mutual funds, ETFs, BDCs), 46% exchange-traded equities, 4% cash and equivalents and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Koon Financial Planning & Consulting?
Koon Financial Planning & Consulting’s direct owners are Evan Fruits (75% or more) and Evan Scott Fruits (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 10 March 2026
How does Koon Financial Planning & Consulting get paid?
Koon Financial Planning & Consulting is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Koon Financial Planning & Consulting?
Koon Financial Planning & Consulting’s main office is at 384 N Madison Ave Ste. 200, Greenwood, IN 46142. Its phone number is 317-887-1714. Its website is koonfinancial.com.