{"url":"https://nivawealth.com/firms/koon-financial-planning-and-consulting-126051","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/126051","regulatoryAum":146915865,"crd":"126051","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"6860061","suffix":null,"lastName":"Fruits","firstName":"Evan","middleName":"Scott"},{"crd":"4649376","suffix":"JR.","lastName":"KOON","firstName":"WALTER","middleName":"LEWIS"}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"secFileNumber":"801-132426","legalName":"Koon Financial Planning & Consulting, LLC","displayName":"Koon Financial Planning & Consulting","slug":"koon-financial-planning-and-consulting-126051","website":"https://koonfinancial.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Indiana limited liability company","fiscalYearEnd":"December","headquarters":{"street":"384 N Madison Ave Ste. 200","city":"Greenwood","state":"IN","stateName":"Indiana","country":"United States","postalCode":"46142"},"tradeNames":[],"registration":{"secApproved":"12 September 2025","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":906750.751633987,"staff":{"employees":2,"advisory":1,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":146915865,"discretionary":145157204,"discretionaryAccounts":158,"nonDiscretionary":1758661,"nonDiscretionaryAccounts":5,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":98,"regulatoryAum":20101865},{"label":"High-net-worth individuals","clients":55,"regulatoryAum":118631000},{"label":"Charitable organizations","clients":10,"regulatoryAum":8183000}],"feePrograms":[{"role":"main","program":"Investment advisory fee","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1016801","versionId":1016801,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-03-10","documentName":"KOON FINANCIAL PLANNING & CONSULTING/KFP&C FORM ADV PARTS 2A & 2B 2026","fee_rate_low":0.5,"fee_rate_high":1,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Consultation and special projects","summary":"Consultation is billed at an hourly fee, and special projects at an hourly or fixed fee negotiated at the start; the brochure states no rate.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1016801","versionId":1016801,"submittedOn":"2026-03-10","documentName":"KOON FINANCIAL PLANNING & CONSULTING/KFP&C FORM ADV PARTS 2A & 2B 2026"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T12:50:17.798359+00:00","documents":[{"name":"KOON FINANCIAL PLANNING & CONSULTING/KFP&C FORM ADV PARTS 2A & 2B 2026","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1016801","versionId":1016801,"submittedOn":"2026-03-10"}]},"custodians":[],"custodyNote":"Koon Financial Planning & Consulting has custody of $5.88M for 163 clients.","otherCustodians":[],"leadership":[{"name":"Evan Fruits","title":"President","crd":"6860061"},{"name":"Susan Mitchell","title":"Chief Compliance Officer","crd":"1453956"}],"ownership":[{"label":"Evan Fruits","detail":"President in the 75% or more ownership band and a control person, since March 2021."},{"label":"Evan Scott Fruits","detail":"Indirect owner: a sole member of Hive Enterprises in the 75% or more band and a control person, since March 2021.","parent":"Hive Enterprises"}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":1,"privateResidences":1},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Indiana","offices":1,"addresses":[{"street":"384 N Madison Ave Ste. 200","city":"Greenwood","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"317-887-1714","stateRegisteredReps":1,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Selection of other advisers (including private fund managers)"],"financialPlanningClients":"11-25","assetMix":[{"label":"Exchange-traded equity securities","percent":46},{"label":"U.S. state and local bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":49},{"label":"Cash and cash equivalents","percent":4}],"privateFunds":0},"sources":{"adv1FilingDate":"10 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/126051/PDF/126051.pdf","brochureDate":"10 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1016801","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Koon Financial Planning & Consulting have?","answer":"Koon Financial Planning & Consulting has 163 clients and manages $147 million for them, as of March 2026. They include 98 individual clients, 55 high-net-worth individuals and 10 charitable organizations.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 10 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Koon Financial Planning & Consulting offer?","answer":"Koon Financial Planning & Consulting provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Koon Financial Planning & Consulting charge?","answer":"Koon Financial Planning & Consulting charges 0.50%–1.00% a year for its Investment advisory fee. The fee is billed in arrears and is negotiable.","source":"KOON FINANCIAL PLANNING & CONSULTING/KFP&C FORM ADV PARTS 2A & 2B 2026, filed 10 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"How many financial advisors does Koon Financial Planning & Consulting have?","answer":"Koon Financial Planning & Consulting has 1 investment adviser representative registered with state securities authorities, out of 2 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Koon Financial Planning & Consulting invest in?","answer":"At the end of its last fiscal year, Koon Financial Planning & Consulting’s separately managed accounts held 49% registered funds (mutual funds, ETFs, BDCs), 46% exchange-traded equities, 4% cash and equivalents and 1% state and local bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Koon Financial Planning & Consulting?","answer":"Koon Financial Planning & Consulting’s direct owners are Evan Fruits (75% or more) and Evan Scott Fruits (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 10 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Koon Financial Planning & Consulting get paid?","answer":"Koon Financial Planning & Consulting is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Koon Financial Planning & Consulting?","answer":"Koon Financial Planning & Consulting’s main office is at 384 N Madison Ave Ste. 200, Greenwood, IN 46142. Its phone number is 317-887-1714. Its website is koonfinancial.com.","source":"Form ADV Part 1A, Item 1.F, filed 10 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}