Kelsey Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, and educational seminars. Financial planning was provided to 101–250 clients last fiscal year.
Kelsey Financial reports 275 clients. They include 224 individual clients, 45 high-net-worth individuals and 5 other clients. Of its assets, 100.0% ($176M across 269 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 81% | 25% |
| High-net-worth individuals | 16% | 74% |
| Other investment advisers | <1% | 1% |
| Other | 2% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 224 | $43.5M | 24.7% | $194K |
| High-net-worth individuals | 45 | $130M | 73.6% | $2.88M |
| Other investment advisers | Fewer than 5 | $1.97M | 1.1% | $1.97M |
| Other | 5 | $1.04M | 0.6% | $209K |
| Total | 275 | $176M | 100% | — |
- Clients
- 224
- Regulatory AUM
- $43.5M
- AUM share
- 24.7%
- Avg. per client
- $194K
- Clients
- 45
- Regulatory AUM
- $130M
- AUM share
- 73.6%
- Avg. per client
- $2.88M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.97M
- AUM share
- 1.1%
- Avg. per client
- $1.97M
- Clients
- 5
- Regulatory AUM
- $1.04M
- AUM share
- 0.6%
- Avg. per client
- $209K
Total
- Clients
- 275
- Regulatory AUM
- $176M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Kelsey Financial is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Financial planning and consulting are charged hourly up to $350 an hour, or as fixed fees typically from $100 to $20,000 agreed with the client, with any advance payment capped at $1,200.
- Pension Plan Consulting
- Pension plan consulting carries an annual fee agreed in advance with the client, invoiced to the plan sponsor monthly or quarterly.
- Variable Annuity Management
- Variable annuity management is a percentage of assets with a maximum advisory management fee of 1.50% and breakpoints as assets grow.
Steven Hoppel owns 75% or more of Kelsey Financial. It has 8 employees, 6 of them in advisory roles.
Leadership
- Steven HoppelOwner, CEO, CCO, CIO, Iar
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
Staff
- 8 employees
- 6 in advisory functions
- 6 state-registered reps
- 1 insurance agent
- Owns 75% or more of Kelsey Financial, LLC
Steven Hoppel
Control person · since December 2020
Kelsey Financial’s regulatory assets grew from $138M (February 2024) to $176M (March 2026); clients rose from 237 to 275 and employees were 8 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $176M | 275 | 8 | 2 |
| March 2025 | $150M | 263 | 7 | 2 |
| February 2024 | $138M | 237 | 8 | 2 |
Besides its headquarters, Kelsey Financial has 1 office, with 2 listed addresses in California.
California · 2 listed addresses
- 485 E. High Street, MoorparkHQ
- 32123 Lindero Canyon Road, Ste 306, Westlake Village
Contact and registration details
- Legal name
- Kelsey Financial, LLC
- Headquarters
- 485 E. High Street, Moorpark, CA 93021
- Website
- kelseyfinancial.net
- Phone
- 833-453-5739
- SEC file
- 801-129004
- Structure
- California LLC
- Fiscal year end
- December
Kelsey Financial uses Charles Schwab ($146M) as custodian for its separately managed accounts. Kelsey Financial does not have custody of client assets.
- Charles SchwabCharles Schwab and Company · Westlake, TX · $146M100%
At year end, Kelsey Financial’s separately managed accounts were mostly in funds (60%) and stocks (19%). Its reported 13F holdings for the quarter ended 30 June 2026 total $132M across 65 positions; the largest are Invesco Qqq TR (20.9%), iShares TR (9.3%) and iShares TR (7.9%).
What the accounts hold
- Stocks19%
- Funds60%
- Registered funds59%
- Pooled vehicles1%
- Bonds14%
- State and local bonds9%
- U.S. government and agency bonds3%
- Investment grade corporate bonds1%
- High-yield corporate bonds1%
- Cash6%
- Other1%
- Derivatives1%
Reported 13F holdings
- $132M
- Reported 13F value
- 65
- Positions
- 72.9%
- In the 10 largest
- +15.2%
- Value vs. prior quarter
- Invesco Qqq TR · Unit Ser 120.9%
- iShares TR · Rus 1000 Val ETF9.3%
- iShares TR · Iboxx Inv CP ETF7.9%
- iShares TR · Ishs 1-5yr Invs7.2%
- Broadcom Inc.6.8%
- Amgen Inc.6.0%
- iShares TR · Rus Mdcp Val ETF4.5%
- Vanguard Intl Equity Index F · Allwrld EX US4.0%
- iShares TR · Rus MD CP GR ETF3.8%
- iShares TR · Rus 2000 Val ETF2.5%
Together, the ten largest are 72.9% of reported value.
How many clients does Kelsey Financial have?
Kelsey Financial has 275 clients and manages $176 million for them, as of March 2026. They include 224 individual clients, 45 high-net-worth individuals and 5 other clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 23 March 2026
What services does Kelsey Financial offer?
Kelsey Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Kelsey Financial use?
Kelsey Financial’s separately managed account assets are held at Charles Schwab and Company (Westlake, TX), with $146M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 23 March 2026
How many financial advisors does Kelsey Financial have?
Kelsey Financial has 6 investment adviser representatives registered with state securities authorities, out of 8 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Kelsey Financial invest in?
At the end of its last fiscal year, Kelsey Financial’s separately managed accounts held 59% registered funds (mutual funds, ETFs, BDCs), 19% exchange-traded equities, 9% state and local bonds, 6% cash and equivalents, 3% U.S. government and agency bonds, 1% investment grade corporate bonds, 1% high-yield corporate bonds, 1% derivatives and 1% pooled vehicles (private funds and similar).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Kelsey Financial?
Kelsey Financial’s direct owner is Steven Hoppel (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 23 March 2026
How does Kelsey Financial get paid?
Kelsey Financial is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Kelsey Financial?
Kelsey Financial’s main office is at 485 E. High Street, Moorpark, CA 93021. Its phone number is 833-453-5739. Its website is kelseyfinancial.net.