Kelley Investments provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, estate planning, insurance, philanthropic planning, and tax planning. Financial planning was provided to 11–25 clients last fiscal year.
Kelley Investments reports 216 clients. They include 167 individual clients and 49 high-net-worth individuals. Of its assets, 91.0% ($216M across 357 accounts) are managed with discretion; $21.5M across 30 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 77% | 32% |
| High-net-worth individuals | 23% | 68% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 167 | $76.3M | 32.1% | $457K |
| High-net-worth individuals | 49 | $162M | 67.9% | $3.3M |
| Total | 216 | $238M | 100% | $1.1M |
- Clients
- 167
- Regulatory AUM
- $76.3M
- AUM share
- 32.1%
- Avg. per client
- $457K
- Clients
- 49
- Regulatory AUM
- $162M
- AUM share
- 67.9%
- Avg. per client
- $3.3M
Total
- Clients
- 216
- Regulatory AUM
- $238M
- AUM share
- 100%
- Avg. per client
- $1.1M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Kelley Investments charges up to 1.75% a year for its Wealth Management Fees. The fee is billed in arrears and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial planning fees
- Financial planning offered separately is charged hourly at $250 to $500 per hour; the fees are negotiable.
- Pension consulting fees
- Pension consulting fees are negotiable and set in the client agreement; the brochure states no percentage or hourly rate.
Kelley Family Trust 09/22/1994 owns 75% or more of Kelley Investments. The leadership team of Kelley Investments includes Chief Compliance Officer Craig Kelley. It has 3 employees.
Leadership
Craig KelleyCIO/Chief Compliance Officer
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
Staff
- 3 employees
- 3 in advisory functions
- 3 state-registered reps
- 1 insurance agent
- Owns 75% or more of Kelley Investments, LLC
Kelley Family Trust 09/22/1994
Control person · since January 2017
- Owns 50% to 75% of Kelley Investments, LLC
Craig Kelley
Control person · since September 1994
- Owns 50% to 75% of Kelley Investments, LLC
Caren Kelley
Control person · since September 1994
Kelley Investments’ regulatory assets grew 1.8× from $135M (February 2021) to $238M (September 2026); clients rose from 128 to 216 and employees were 3 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $238M | 216 | 3 | 2 |
| April 2025 | $196M | 150 | 3 | 1 |
| May 2024 | $163M | 145 | 3 | 1 |
| March 2023 | $143M | 144 | 3 | 1 |
| July 2022 | $135M | 130 | 3 | 1 |
| February 2021 | $135M | 128 | 3 | 1 |
Besides its headquarters, Kelley Investments has 1 office, with 2 listed addresses in Iowa.
Iowa · 1 listed address
- 4117 Gilbertville Road, Waterloo
Contact and registration details
- Legal name
- Kelley Investments, LLC
- Headquarters
- Not reported
- Website
- kelleyinvestments.com
- Phone
- 858-350-1010
- SEC file
- 801-67645
- Founded
- 2017
- Structure
- California LLC
- Fiscal year end
- December
Kelley Investments uses Fidelity ($163M) as custodian for its separately managed accounts. Kelley Investments does not have custody of client assets.
- FidelityNational Financial Services LLC · Boston, MA · $163M100%
At year end, Kelley Investments’ separately managed accounts were mostly in funds (66%) and stocks (27%).
What the accounts hold
- Stocks27%
- Funds66%
- Bonds2%
- Cash5%
How many clients does Kelley Investments have?
Kelley Investments has 216 clients and manages $238 million for them, as of September 2026. They include 167 individual clients and 49 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 9 September 2026
What services does Kelley Investments offer?
Kelley Investments provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, estate planning, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Kelley Investments charge?
Kelley Investments charges up to 1.75% a year for its Wealth Management Fees. The fee is billed in arrears and is negotiable.
Source: KELLEY INVESTMENTS ADV PART 2 2026, filed 12 February 2026
Which custodians does Kelley Investments use?
Kelley Investments’ separately managed account assets are held at National Financial Services LLC (Boston, MA), with $163M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 9 September 2026
How many financial advisors does Kelley Investments have?
Kelley Investments has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Kelley Investments invest in?
At the end of its last fiscal year, Kelley Investments’ separately managed accounts held 66% registered funds (mutual funds, ETFs, BDCs), 27% exchange-traded equities, 5% cash and equivalents and 2% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Kelley Investments?
Kelley Investments’ direct owners are Kelley Family Trust 09/22/1994 (75% or more), Craig Kelley (50% to 75%) and Caren Kelley (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 9 September 2026
How does Kelley Investments get paid?
Kelley Investments is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Kelley Investments registered with the SEC?
Yes, Kelley Investments has been registered with the SEC as an investment adviser since 7 March 2007. Its CRD number is 119099 and its SEC file number is 801-67645.
Source: Form ADV Part 1A, Item 1, filed 9 September 2026; IAPD firm record
How do I contact Kelley Investments?
Its phone number is 858-350-1010. Its website is kelleyinvestments.com.