Keen Capital provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers. Financial planning was provided to 51–100 clients last fiscal year.
Keen Capital reports 113 clients. They include 48 individual clients, 48 high-net-worth individuals, and 17 pension and profit-sharing plans. Of its assets, 98.9% ($178M across 344 accounts) are managed with discretion; $2.06M across 8 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 42% | 6% |
| High-net-worth individuals | 42% | 76% |
| Pension and profit-sharing plans | 15% | 16% |
| Charitable organizations | Fewer than 5 | 2% |
| Corporations and other businesses | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 48 | $10.3M | 5.7% | $215K |
| High-net-worth individuals | 48 | $136M | 75.9% | $2.84M |
| Pension and profit-sharing plans | 17 | $28.5M | 15.9% | $1.68M |
| Charitable organizations | Fewer than 5 | $4.43M | 2.5% | — |
| Corporations and other businesses | Fewer than 5 | $63.6K | 0.0% | — |
| Total | 113 | $180M | 100% | — |
- Clients
- 48
- Regulatory AUM
- $10.3M
- AUM share
- 5.7%
- Avg. per client
- $215K
- Clients
- 48
- Regulatory AUM
- $136M
- AUM share
- 75.9%
- Avg. per client
- $2.84M
- Clients
- 17
- Regulatory AUM
- $28.5M
- AUM share
- 15.9%
- Avg. per client
- $1.68M
- Clients
- Fewer than 5
- Regulatory AUM
- $4.43M
- AUM share
- 2.5%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $63.6K
- AUM share
- 0.0%
- Avg. per client
- —
Total
- Clients
- 113
- Regulatory AUM
- $180M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Keen Capital is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Estate planning
- Estate planning is a fixed fee of $750 for a wills-based plan and $1,000 for a trust-based plan.
- Financial planning
- Financial planning is billed hourly at $120 to $395 per hour, or at a fixed fee agreed in writing; fees may be negotiable.
Thomas Gore owns 75% or more of Keen Capital. The leadership team of Keen Capital includes President Thomas Gore and Chief Investment Officer Katherine Hollenbeck. It has 12 employees, 4 of them in advisory roles.
Staff
- 12 employees
- 4 in advisory functions
- 4 state-registered reps
- Owns 75% or more of Keen Capital, LTD
Thomas Gore
Control person · since August 2007
Keen Capital’s regulatory assets grew 1.6× from $112M (July 2022) to $180M (May 2026); clients fell from 123 to 113 and employees rose from 5 to 12.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| May 2026May 2026 | $180M | 113 | 12 | 5 |
| Jul 2025July 2025 | $161M | 111 | 14 | 3 |
| Jul 2024July 2024 | $144M | 119 | 11 | 3 |
| Apr 2023April 2023 | $126M | 121 | 13 | 1 |
| Jul 2022July 2022 | $112M | 123 | 5 | 1 |
Besides its headquarters, Keen Capital has 4 offices (2 private residences, listed without an address), with 3 listed addresses across 2 states.
South Carolina · 2 listed addresses
- 510 Lexington Avenue, Suite 101, ChapinHQ
- 355 S. Main Street, Greenville
North Carolina · 1 listed address
- 1213 West Morehead Street, Charlotte
Other business names
Keen Capital has reported 2 other business names to the SEC.
- Core Advisors, LTD
- Keen Capital
Contact and registration details
- Legal name
- Keen Capital, LTD
- Headquarters
- 510 Lexington Avenue, Suite 101, Chapin, SC 29036
- Website
- keeninvestors.com
- Phone
- 803-941-4444
- @keencapital
- SEC file
- 801-123128
- Structure
- South Carolina corporation
- Fiscal year end
- December
Keen Capital’s named custodians for separately managed accounts are Charles Schwab ($153M, 87%) and Broadridge Business Process Outsourcing ($23M, 13%). Keen Capital has custody of $134M for 92 clients.
- Broadridge Business Process OutsourcingBroadridge Business Process Outsourcing, LLC · Edgewood, NY · $23M13%
- Charles SchwabCharles Schwab & Co., Inc. · Columbus, OH · $153M87%
At year end, Keen Capital’s separately managed accounts were mostly in funds (53%) and stocks (43%).
What the accounts hold
- Stocks43%
- Funds53%
- Registered funds52%
- Pooled vehicles1%
- Bonds2%
- Cash2%
How many clients does Keen Capital have?
Keen Capital has 113 clients and manages $180 million for them, as of May 2026. They include 48 individual clients, 48 high-net-worth individuals, and 17 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 14 May 2026
What services does Keen Capital offer?
Keen Capital provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Keen Capital use?
Keen Capital’s separately managed account assets are held at Charles Schwab & Co., Inc. (Columbus, OH), with $153M and Broadridge Business Process Outsourcing, LLC (Edgewood, NY), with $23M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 14 May 2026
How many financial advisors does Keen Capital have?
Keen Capital has 4 investment adviser representatives registered with state securities authorities, out of 12 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Keen Capital invest in?
At the end of its last fiscal year, Keen Capital’s separately managed accounts held 52% registered funds (mutual funds, ETFs, BDCs), 43% exchange-traded equities, 2% U.S. government and agency bonds, 2% cash and equivalents and 1% pooled vehicles (private funds and similar).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Keen Capital?
Keen Capital’s direct owner is Thomas Gore (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 14 May 2026
How does Keen Capital get paid?
Keen Capital is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Keen Capital?
Keen Capital’s main office is at 510 Lexington Avenue, Suite 101, Chapin, SC 29036. Its phone number is 803-941-4444. Its website is keeninvestors.com.