Keating Financial Advisory Services provides financial planning, pension consulting and educational seminars. Financial planning was provided to 26–50 clients last fiscal year.
Keating Financial Advisory Services reports 5,285 clients. They include 4,759 individual clients, 235 high-net-worth individuals and 93 other clients. Of its assets, 62.4% ($905M across 3,665 accounts) are managed with discretion; $545M across 2,851 accounts are not. A wrap fee program the firm both sponsors and manages holds $1.45B. It advised 35 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 90% | 51% |
| High-net-worth individuals | 4% | 37% |
| Banking or thrift institutions | Fewer than 5 | <1% |
| Pension and profit-sharing plans | 2% | 2% |
| Charitable organizations | <1% | <1% |
| Other client typesCorporations and other businesses; Other | 3% | 9% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 4,759 | $741M | 51.1% | $156K |
| High-net-worth individuals | 235 | $543M | 37.4% | $2.31M |
| Banking or thrift institutions | Fewer than 5 | $2.19M | 0.2% | — |
| Pension and profit-sharing plans | 81 | $22.5M | 1.5% | $277K |
| Charitable organizations | 30 | $14.3M | 1.0% | $478K |
| Corporations and other businesses | 87 | $124M | 8.6% | $1.43M |
| Other | 93 | $2.76M | 0.2% | $29.7K |
| Total | 5,285 | $1.45B | 100% | — |
- Clients
- 4,759
- Regulatory AUM
- $741M
- AUM share
- 51.1%
- Avg. per client
- $156K
- Clients
- 235
- Regulatory AUM
- $543M
- AUM share
- 37.4%
- Avg. per client
- $2.31M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.19M
- AUM share
- 0.2%
- Avg. per client
- —
- Clients
- 81
- Regulatory AUM
- $22.5M
- AUM share
- 1.5%
- Avg. per client
- $277K
- Clients
- 30
- Regulatory AUM
- $14.3M
- AUM share
- 1.0%
- Avg. per client
- $478K
- Clients
- 87
- Regulatory AUM
- $124M
- AUM share
- 8.6%
- Avg. per client
- $1.43M
- Clients
- 93
- Regulatory AUM
- $2.76M
- AUM share
- 0.2%
- Avg. per client
- $29.7K
Total
- Clients
- 5,285
- Regulatory AUM
- $1.45B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 35
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Keating Financial Advisory Services charges up to 2.50% a year for its KFAS Wrap Program. The fee is negotiable.
Fee details and sources
Patrick Keating owns 75% or more of Keating Financial Advisory Services. The leadership team of Keating Financial Advisory Services includes President Patrick Keating and Chief Compliance Officer Jonathan Larsen. It has 65 employees, 25 of them in advisory roles.
Leadership
- Patrick KeatingPresident
- Jonathan LarsenVice President and Chief Compliance Officer
- Quinn JacobsSecretary/Treasurer
- John MannChief Operations Officer
Investment adviser representatives
25 representatives listed in the SEC register as of 9 October 2026.
- Andrew Philip Billard
- Dinah Frances Bird-Westerfield
- Emily A Claussen
- Geoffrey Richard Dunmore
- Benjamin Garfield Fair
- Micah Thomas Graney
- Jacob Randall Hester
- Krista Rose Hubert
- Kody Todd Hughes
- Benjamin Amel Johnson
- Patrick Jerome Keating
- Christopher Klug
- Mary Beth Kraszewski
- Jonathan William Larsen
- Brett Alan Larson
- John Ryan Mann
- Nathan Casey Matlack
- Bryson James Meinhardt
- Brian Jeffrey Nickel
- Christine Anne Pavel
- Anthony John Pozzi
- Gareth Andrew Rohr
- Lisa Sobczak Santos
- Timothy Karl Weddle
- Morgan Kennedy Ziegler
Staff
- 65 employees
- 25 in advisory functions
- 30 state-registered reps
- 4 broker-dealer reps
- 15 insurance agents
- Owns 75% or more of Keating Financial Advisory Services, Inc.
Patrick Keating
Control person · since November 2006
Keating Financial Advisory Services’ regulatory assets grew 5.3× from $272M (February 2023) to $1.45B (March 2026); clients rose from 154 to 5,285 and employees from 29 to 65.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $1.45B | 5,285 | 65 | 9 |
| July 2025 | $330M | 250 | 65 | 5 |
| June 2024 | $296M | 148 | 30 | 5 |
| February 2023 | $272M | 154 | 29 | 5 |
Besides its headquarters, Keating Financial Advisory Services has 8 offices (4 private residences, listed without an address), with 5 listed addresses in Illinois and Kansas.
Kansas · 3 listed addresses
- 1011 Poyntz Avenue, ManhattanHQ
- 10985 Cody Street, Overland Park
- 3500 N Rock RD, Wichita
Illinois · 2 listed addresses
- 1639 N Alpine Road, Rockford
- 2630 West Bradley Place, Chicago
Other business names
Keating Financial Advisory Services has reported 5 other business names to the SEC.
- Fireside Wealth Planning Solutions
- Keating & Associates
- Purposeful Wealth Advisors
- Steadfast Wealth Group
- Weddle Team
Contact and registration details
- Legal name
- Keating Financial Advisory Services, Inc.
- Headquarters
- 1011 Poyntz Avenue, Manhattan, KS 66502
- Website
- keatinginc.com
- Phone
- 785-537-0366
- @keating-advisorsolutions
- SEC file
- 801-126770
- Structure
- Kansas corporation
- Fiscal year end
- December
Keating Financial Advisory Services uses Raymond James ($1.33B) as custodian for its separately managed accounts. Keating Financial Advisory Services does not have custody of client assets.
- Raymond JamesRaymond James & Associates, Inc. · St. Petersburg, FL · $1.33B100%
At year end, Keating Financial Advisory Services’ separately managed accounts were mostly in stocks (54%) and funds (25%). Its reported 13F holdings for the quarter ended 30 June 2026 total $760M across 2,608 positions; the largest are Apple Inc. (18.1%), Dimensional ETF Trust (7.3%) and Nvidia Corporation (4.2%).
What the accounts hold
- Stocks54%
- Funds25%
- Registered funds24%
- Pooled vehicles1%
- Bonds2%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash10%
- Other8%
- Derivatives8%
Filed values cover 99%. The neutral 1% gap has no reported category.
Reported 13F holdings
- $760M
- Reported 13F value
- 2,608
- Positions
- 43.5%
- In the 10 largest
- +22.7%
- Value vs. prior quarter
- Apple Inc.18.1%
- Dimensional ETF Trust · US Core EQT Mkt7.3%
- Nvidia Corporation4.2%
- Vanguard Index Fds · S&P 500 ETF Shs3.9%
- Invesco Exch Traded FD TR II · S&P 500 Momntm2.4%
- Dimensional ETF Trust · US High Prof ETF2.1%
- State Str SPDR S&P 500 ETF T · TR Unit1.6%
- Dimensional ETF Trust · Core Fixe IN ETF1.3%
- Dimensional ETF Trust · Intl Core EQT MK1.2%
- Invesco Qqq TR · Unit Ser 11.2%
Together, the ten largest are 43.5% of reported value.
How many clients does Keating Financial Advisory Services have?
Keating Financial Advisory Services has 5,285 clients and manages $1.45 billion for them, as of March 2026. They include 4,759 individual clients, 235 high-net-worth individuals and 93 other clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does Keating Financial Advisory Services offer?
Keating Financial Advisory Services provides financial planning, pension consulting and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Keating Financial Advisory Services charge?
Keating Financial Advisory Services charges up to 2.50% a year for its KFAS Wrap Program. The fee is negotiable.
Which custodians does Keating Financial Advisory Services use?
Keating Financial Advisory Services’ separately managed account assets are held at Raymond James & Associates, Inc. (St. Petersburg, FL), with $1.33B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does Keating Financial Advisory Services have?
Keating Financial Advisory Services has 30 investment adviser representatives registered with state securities authorities, out of 65 employees, and 25 perform investment advisory functions. 4 employees are registered representatives of a broker-dealer and 15 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Keating Financial Advisory Services invest in?
At the end of its last fiscal year, Keating Financial Advisory Services’ separately managed accounts held 54% exchange-traded equities, 24% registered funds (mutual funds, ETFs, BDCs), 10% cash and equivalents, 8% derivatives, 1% state and local bonds, 1% investment grade corporate bonds and 1% pooled vehicles (private funds and similar).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Keating Financial Advisory Services?
Keating Financial Advisory Services’ direct owner is Patrick Keating (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does Keating Financial Advisory Services get paid?
Keating Financial Advisory Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Keating Financial Advisory Services registered with the SEC?
Yes, Keating Financial Advisory Services has been registered with the SEC as an investment adviser since 21 October 2022. Its CRD number is 142772 and its SEC file number is 801-126770.
Source: Form ADV Part 1A, Item 1, filed 31 March 2026; IAPD firm record
How do I contact Keating Financial Advisory Services?
Keating Financial Advisory Services’ main office is at 1011 Poyntz Avenue, Manhattan, KS 66502. Its phone number is 785-537-0366. Its website is keatinginc.com.